πΉ Job Title: Brand Strategist Director
πΉ Company: Salesforce
πΉ Location: San Francisco, California, United States
πΉ Job Type: Full-Time
πΉ Category: Marketing & Communications
πΉ Date Posted: May 14, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence at all levels, including executive and C-level audiences.
β Guide the evolution of Salesforceβs corporate brand strategy while maintaining its foundation
β Own brand strategy including brand positioning, brand architecture, and M&A brand strategy
β Develop brand messaging strategy and hierarchy to connect assets across the funnel, and collaborate with partners to roll it out across the organization
β Balance ambitious vision in the age of agentic AI with downstream implications of change
β Partner with Brand Insights to design research aligned to strategic objectives and brand KPIs, and use data to inform strategic direction of the brand and guide the Global Brand & Creative team as a whole
β Partner with Creative Strategy to ensure high-profile campaigns and marketing activities are strategically sound and creatively compelling
β Partner with Brand Management to build enablement resources and ensure operational excellence and consistency β that the desired brand strategy comes to life across key touchpoints and the holistic brand experience
β Partner with Brand Creative to refine verbal and visual identity
β Drive brand integration across functions including Campaigns, Product Marketing, Events, and Operating Units
β Be a brand advocate within Marketing and across Salesforceβs global organization
ASSUMPTION: This role involves a high degree of collaboration and influencing, requiring strong communication and relationship-building skills.
Education: Bachelor's degree required, MBA preferred
Experience: 12+ years of experience in brand strategy, with at least 8 years in B2B tech
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence at all levels, including executive and C-level audiences.
Salary Range: $193,800 to $281,100 per year (based on location, level, job-related knowledge, skills, and experience)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the San Francisco Bay Area.
Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and enterprise applications, operating in the software development industry.
Company Size: Salesforce has 10,001+ employees, making it an enterprise-level company. This means there are many opportunities for career growth and development, but also a larger, more complex organizational structure.
Founded: Salesforce was founded in 1999 and is headquartered in San Francisco, California.
Company Description:
Company Specialties:
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce is a well-established company with a strong brand and a significant presence in the tech industry. They are known for their innovative products and commitment to customer success.
Career Level: This role is at the director level, indicating a high degree of responsibility and strategic decision-making.
Reporting Structure: The Director, Brand Strategy will report to the Head of Brand Strategy & Management and work in close collaboration with leadership to identify key brand needs, support wider business objectives, and align stakeholders across Global Brand & Creative, Product Marketing, Digital, Events, Sales, Corporate Strategy, and beyond.
Work Arrangement: This role is remote-friendly, with the option to work from home or in the office.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the brand strategy of a major global company.
Office Type: Salesforce has a hybrid work environment, with employees having the option to work from home or in the office.
Office Location(s): San Francisco, California
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexibility for remote work arrangements.
ASSUMPTION: Working in San Francisco offers a unique blend of urban living, cultural diversity, and natural beauty, with a high cost of living and a competitive job market.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Strategy, B2B Tech, Change Management, Brand Positioning, Brand Messaging, Data Analysis, Cross-Functional Collaboration, Creative Strategy, Brand Management, Leadership, Communication, Research, Customer Focus, Strategic Thinking, Influencing, Team Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand strategy skills, communication and presentation skills, and cultural fit with Salesforce.
ASSUMPTION: The tools and technologies required for this role are standard for brand strategy professionals and can be learned or improved upon with experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Salesforce values candidates who are customer-focused, innovative, trustworthy, and committed to equality and transparency. They also value candidates who can thrive in a collaborative, fast-paced, and data-driven work environment.
ASSUMPTION: This role presents significant challenges, but also offers the opportunity to make a real impact on the brand strategy of a major global company.
ASSUMPTION: This role is distinct from other brand strategy positions due to its focus on a large, global tech company with a complex portfolio of products and services, offering significant growth potential and strategic decision-making opportunities.
ASSUMPTION: These sample projects illustrate the range of brand strategy responsibilities and the level of collaboration required for this role.
ASSUMPTION: These key questions help candidates understand the role's priorities, challenges, and opportunities for growth, as well as the company's approach to brand strategy and professional development.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.