S

Brand Strategist Director

Salesforce
Full-time
On-site
San Francisco, California, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Strategist Director

πŸ”Ή Company: Salesforce

πŸ”Ή Location: San Francisco, California, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Guiding the evolution of Salesforce’s corporate brand strategy
  • Driving brand strategy including brand positioning, brand architecture, and M&A brand strategy
  • Partnering with various teams to ensure brand strategy is integrated across the organization
  • Evangelizing brand internally and guiding others on its strategic impact
  • Balancing ambitious vision with downstream implications of change

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence at all levels, including executive and C-level audiences.

πŸ“‹ Key Responsibilities

βœ… Guide the evolution of Salesforce’s corporate brand strategy while maintaining its foundation

βœ… Own brand strategy including brand positioning, brand architecture, and M&A brand strategy

βœ… Develop brand messaging strategy and hierarchy to connect assets across the funnel, and collaborate with partners to roll it out across the organization

βœ… Balance ambitious vision in the age of agentic AI with downstream implications of change

βœ… Partner with Brand Insights to design research aligned to strategic objectives and brand KPIs, and use data to inform strategic direction of the brand and guide the Global Brand & Creative team as a whole

βœ… Partner with Creative Strategy to ensure high-profile campaigns and marketing activities are strategically sound and creatively compelling

βœ… Partner with Brand Management to build enablement resources and ensure operational excellence and consistency β€” that the desired brand strategy comes to life across key touchpoints and the holistic brand experience

βœ… Partner with Brand Creative to refine verbal and visual identity

βœ… Drive brand integration across functions including Campaigns, Product Marketing, Events, and Operating Units

βœ… Be a brand advocate within Marketing and across Salesforce’s global organization

ASSUMPTION: This role involves a high degree of collaboration and influencing, requiring strong communication and relationship-building skills.

🎯 Required Qualifications

Education: Bachelor's degree required, MBA preferred

Experience: 12+ years of experience in brand strategy, with at least 8 years in B2B tech

Required Skills:

  • Proven success in defining and delivering on brand KPIs and translating brand goals into measurable business impact
  • Excellent written, verbal, and presentation skills
  • Ability to evangelize brand internally and guide others on its strategic impact
  • Strong creative instincts rooted in audience understanding
  • Skilled at influencing at all levels, including executive and C-level audiences

Preferred Skills:

  • Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments
  • Demonstrated leadership in developing brand strategists and teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence at all levels, including executive and C-level audiences.

πŸ’° Compensation & Benefits

Salary Range: $193,800 to $281,100 per year (based on location, level, job-related knowledge, skills, and experience)

Benefits:

  • Stock Options
  • Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the San Francisco Bay Area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and enterprise applications, operating in the software development industry.

Company Size: Salesforce has 10,001+ employees, making it an enterprise-level company. This means there are many opportunities for career growth and development, but also a larger, more complex organizational structure.

Founded: Salesforce was founded in 1999 and is headquartered in San Francisco, California.

Company Description:

  • Salesforce is a customer company that inspires the future of business with AI+ Data + CRM.
  • Their mission is to empower companies to connect with their customers in a whole new way.
  • Salesforce is committed to leading with their core values, helping companies across every industry blaze new trails and connect with customers in a whole new way.

Company Specialties:

  • Enterprise Cloud Computing and Customer Relationship Management

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce is a well-established company with a strong brand and a significant presence in the tech industry. They are known for their innovative products and commitment to customer success.

πŸ“Š Role Analysis

Career Level: This role is at the director level, indicating a high degree of responsibility and strategic decision-making.

Reporting Structure: The Director, Brand Strategy will report to the Head of Brand Strategy & Management and work in close collaboration with leadership to identify key brand needs, support wider business objectives, and align stakeholders across Global Brand & Creative, Product Marketing, Digital, Events, Sales, Corporate Strategy, and beyond.

Work Arrangement: This role is remote-friendly, with the option to work from home or in the office.

Growth Opportunities:

  • Potential to grow into a VP or SVP role within the brand strategy function
  • Opportunities to lead high-profile projects and initiatives that drive brand strategy across the organization
  • Chance to work with and learn from experienced brand strategists and leaders within the Global Brand & Creative team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the brand strategy of a major global company.

🌍 Location & Work Environment

Office Type: Salesforce has a hybrid work environment, with employees having the option to work from home or in the office.

Office Location(s): San Francisco, California

Geographic Context:

  • San Francisco is a major tech hub with a high cost of living and a competitive job market.
  • The city is known for its diverse culture, vibrant neighborhoods, and scenic beauty.
  • San Francisco offers a wide range of dining, entertainment, and outdoor recreation options.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work arrangements.

ASSUMPTION: Working in San Francisco offers a unique blend of urban living, cultural diversity, and natural beauty, with a high cost of living and a competitive job market.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a recruiter
  • Phone or video interview with the hiring manager
  • On-site or virtual interview with the team
  • Final interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Brand strategy development and execution
  • Communication and presentation skills
  • Collaboration and influencing skills
  • Strategic thinking and problem-solving
  • Alignment with Salesforce's core values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your brand strategy experience and skills
  • Prepare examples of brand strategy projects you've led or contributed to, and be ready to discuss the outcomes and impact
  • Research Salesforce's brand and company culture to demonstrate your understanding and alignment
  • Practice your presentation skills and be ready to present your brand strategy vision for Salesforce
  • ATS Keywords: Brand Strategy, B2B Tech, Change Management, Brand Positioning, Brand Messaging, Data Analysis, Cross-Functional Collaboration, Creative Strategy, Brand Management, Leadership, Communication, Research, Customer Focus, Strategic Thinking, Influencing, Team Development

    ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand strategy skills, communication and presentation skills, and cultural fit with Salesforce.

    πŸ› οΈ Tools & Technologies

    • Microsoft Office Suite (Word, Excel, PowerPoint)
    • Brand strategy software (e.g., Brand24, Brandfolder, Brand.ai)
    • Project management tools (e.g., Asana, Trello, Jira)
    • Data analysis tools (e.g., Excel, Google Analytics, Tableau)

    ASSUMPTION: The tools and technologies required for this role are standard for brand strategy professionals and can be learned or improved upon with experience.

    πŸ‘” Cultural Fit Considerations

    Company Values:

    • Customer Success
    • Innovation
    • Trust
    • Equality
    • Transparency

    Work Style:

    • Collaborative and cross-functional
    • Fast-paced and high-performing
    • Data-driven and strategic
    • Creative and innovative

    Self-Assessment Questions:

    • How do you align with Salesforce's customer-centric approach to brand strategy?
    • How do you balance ambitious vision with practical execution in a fast-paced environment?
    • How do you approach cross-functional collaboration and influencing in a large organization?

    ASSUMPTION: Salesforce values candidates who are customer-focused, innovative, trustworthy, and committed to equality and transparency. They also value candidates who can thrive in a collaborative, fast-paced, and data-driven work environment.

    ⚠️ Potential Challenges

    • Managing brand strategy for a large, global organization with multiple product lines and operating units
    • Balancing ambitious brand vision with practical execution and stakeholder alignment
    • Working in a fast-paced, high-performing environment with tight deadlines and competing priorities
    • Adapting to changes in the market, technology, and business strategy

    ASSUMPTION: This role presents significant challenges, but also offers the opportunity to make a real impact on the brand strategy of a major global company.

    πŸ“ˆ Similar Roles Comparison

    • This role is unique in its focus on brand strategy for a large, global tech company with a complex portfolio of products and services
    • Compared to other brand strategy roles, this position offers a higher level of responsibility, strategic decision-making, and growth potential
    • Career path for this role could lead to VP or SVP-level positions within the brand strategy function or other related fields

    ASSUMPTION: This role is distinct from other brand strategy positions due to its focus on a large, global tech company with a complex portfolio of products and services, offering significant growth potential and strategic decision-making opportunities.

    πŸ“ Sample Projects

    • Developing a comprehensive brand strategy for a new product line or acquisition
    • Conducting market research and competitive analysis to inform brand positioning and messaging
    • Collaborating with cross-functional teams to launch a major brand campaign or rebranding initiative
    • Creating brand guidelines and enablement resources to ensure consistent brand execution across the organization

    ASSUMPTION: These sample projects illustrate the range of brand strategy responsibilities and the level of collaboration required for this role.

    ❓ Key Questions to Ask During Interview

    • How does the Global Brand & Creative team collaborate with other marketing functions and the broader organization to drive brand strategy?
    • What are the key priorities for this role in the first 30, 60, and 90 days?
    • How does the company support the professional development and growth of brand strategists?
    • What are the biggest challenges facing the brand strategy function, and how can this role help address them?
    • How does the company measure the success of its brand strategy, and how can this role contribute to improving those metrics?

    ASSUMPTION: These key questions help candidates understand the role's priorities, challenges, and opportunities for growth, as well as the company's approach to brand strategy and professional development.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your brand strategy experience and skills
    • Prepare examples of brand strategy projects you've led or contributed to, and be ready to discuss the outcomes and impact
    • Research Salesforce's brand and company culture to demonstrate your understanding and alignment
    • Practice your presentation skills and be ready to present your brand strategy vision for Salesforce
    • Follow up with the recruiter or hiring manager after your interview to express your interest in the role and ask any remaining questions

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.