📌 Core Information
🔹 Job Title: Brand Strategy Associate
🔹 Company: Blue Owl Capital
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing & Branding
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and enhancing Blue Owl's brand presence
- Supporting the development and execution of brand marketing campaigns
- Maintaining and creating firm-level marketing materials
- Collaborating with cross-functional teams to ensure consistent branding
ASSUMPTION: This role requires a strong understanding of branding principles and marketing strategies, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Assist in the development and execution of brand marketing campaigns across channels
✅ Support the design, development, distribution, and maintenance of firm-level marketing collateral
✅ Assist in bringing the Blue Owl brand story and value proposition to life across mediums and channels
✅ Assist in the creation and execution of email campaigns, tracking performance, and optimizing engagement
✅ Contribute to digital marketing and social media efforts
✅ Collaborate and manage external vendors effectively
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strategic thinking and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field
Experience: 3-4 years in relevant brand strategy, advertising, or marketing experience
Required Skills:
- Strong communication, design, and project management skills
- Experience with marketing and design tools such as Adobe Creative Suite, Canva, HubSpot, and Monday.com
- Excellent written, verbal, and interpersonal communication skills
- Highly organized with impeccable attention to detail
- Ambitious self-starter with the ability to work independently
- Resourceful, solutions-oriented problem-solver
- Strong working knowledge of Office Suite, with emphasis on PowerPoint and Excel
Preferred Skills:
- Experience in alternative asset management or financial services
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio showcasing their design and branding skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year (New York City-based position)
Benefits:
- Discretionary bonus based on individual and team performance
- 401(k) plan with company match
- Health, dental, and vision insurance
- Flexible spending accounts
- Employee assistance program
- Tuition reimbursement
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time, typically 9:00 AM to 5:30 PM EST, with flexibility for the role's hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Alternative Asset Management
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: 2015, with a history of steady growth and expansion in the alternative investment space
Company Description:
- Blue Owl is a leading asset manager redefining alternatives, with over $273 billion in assets under management
- Invests across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Assets
- Provides private capital solutions to businesses and offers alternative investment opportunities to investors
Company Specialties:
- Alternative Asset Management
- Direct Lending
- Private Credit
- Capital Solutions
- Loans
- Equity Stakes
- Real Estate
- Triple Net Lease
- and Income
Company Website: www.blueowl.com
ASSUMPTION: Blue Owl's focus on alternative investments and diverse range of specialties provide opportunities for candidates to gain exposure to various aspects of the financial services industry.
📊 Role Analysis
Career Level: Early to mid-career, with opportunities for growth and advancement within the marketing and branding team
Reporting Structure: This role reports directly to the Head of Brand Strategy, with close collaboration with the broader marketing team and other departments
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote, offering flexibility while maintaining a strong office presence
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on high-impact projects and campaigns
- Chance to learn from and collaborate with experienced professionals across various teams
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in brand strategy within the alternative investment industry and contribute to Blue Owl's continued growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Midtown Manhattan
Office Location(s): 399 Park Avenue, 38th Floor, New York, NY 10022
Geographic Context:
- New York City offers a vibrant and dynamic business environment, with numerous networking opportunities and cultural attractions
- The office is conveniently located near Grand Central Terminal, with easy access to public transportation
- The Midtown Manhattan area is home to many financial services and alternative investment firms
Work Schedule: Typically Monday through Friday, 9:00 AM to 5:30 PM EST, with flexibility for the role's hybrid work arrangement
ASSUMPTION: The office environment at Blue Owl fosters collaboration and innovation, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interview with the hiring manager
- Portfolio presentation or case study presentation, depending on the role
- Final interview with key stakeholders or the hiring manager
Key Assessment Areas:
- Branding and marketing expertise
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Blue Owl's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant branding and marketing experience, as well as any exposure to the financial services industry
- Prepare a portfolio showcasing your design and branding work, with a focus on projects that demonstrate your strategic thinking and creativity
- Research Blue Owl's brand and investment strategies to demonstrate your understanding of the company and its mission
- Practice presenting your portfolio and discussing your thought process behind your branding and marketing decisions
ATS Keywords: Branding, Marketing, Campaign Development, Marketing Collateral, Email Marketing, Digital Marketing, Social Media, Adobe Creative Suite, Canva, HubSpot, Monday.com, Office Suite, PowerPoint, Excel, Financial Services, Alternative Investments
ASSUMPTION: Blue Owl's interview process is designed to assess candidates' technical skills, as well as their cultural fit and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- HubSpot
- Monday.com
- Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (Asana, Trello, or similar)
ASSUMPTION: Proficiency in these tools is essential for this role, as they are used daily to create and manage marketing materials and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Expertise
- Innovation
- Client Focus
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on teamwork and open communication
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have a strong attention to detail and a keen eye for branding?
- Are you comfortable working with a diverse range of stakeholders and teams?
ASSUMPTION: Blue Owl values candidates who are passionate about branding and marketing, highly organized, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating with a diverse range of stakeholders and teams, each with their own priorities and expectations
- Adapting to new tools and technologies as the company continues to grow and evolve
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other brand strategy roles, this position offers a unique opportunity to work in the alternative investment industry and contribute to a leading asset manager's brand presence and identity
- Blue Owl's focus on branding and marketing provides candidates with valuable experience in these areas, as well as exposure to the financial services industry
- Career progression in this role could lead to opportunities in marketing, branding, or other related fields within the alternative investment or financial services industries
ASSUMPTION: This role offers a competitive salary and benefits package, as well as opportunities for growth and advancement within the marketing and branding team.
📝 Sample Projects
- Developing and executing a brand awareness campaign targeting institutional investors
- Creating and maintaining firm-level marketing collateral, such as brochures, presentations, and white papers
- Assisting in the creation and execution of email marketing campaigns, with a focus on tracking performance and optimizing engagement
- Contributing to digital marketing and social media efforts, with a focus on increasing Blue Owl's online presence and engagement
ASSUMPTION: These projects provide candidates with the opportunity to demonstrate their branding and marketing skills, as well as their ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and branding strategy for Blue Owl?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Blue Owl support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the marketing and branding team?
- How does Blue Owl foster a culture of collaboration and open communication within its teams?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Blue Owl's culture and career development opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://blueowl.wd1.myworkdayjobs.com/blueowl/job/New-York-City-NY/Brand-Strategy-Associate_R-101569-1
- Tailor your resume and cover letter to highlight your relevant branding and marketing experience, as well as any exposure to the financial services industry
- Prepare a portfolio showcasing your design and branding work, with a focus on projects that demonstrate your strategic thinking and creativity
- Practice presenting your portfolio and discussing your thought process behind your branding and marketing decisions
- Follow up with the hiring manager or Talent Acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
