📌 Core Information
🔹 Job Title: Brand Strategy & Creative Manager
🔹 Company: United Fidelity Bank
🔹 Location: AutoNation Headquarters, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a comprehensive brand strategy for AutoNation
- Collaborating with cross-functional teams to ensure brand consistency and alignment with business goals
- Conducting market research and competitive analysis to refine and enhance the brand's positioning
- Managing relationships with external agencies to maximize service level agreements (SLAs) and allocated budgets
ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to thrive in a dynamic, complex environment.
📋 Key Responsibilities
✅ Manage a comprehensive brand strategy aligned with the company's vision, values, and business goals
✅ Continuously refine and evolve the brand's positioning to remain relevant and competitive in the market
✅ Define and communicate the brand's purpose, values, and mission to internal and external stakeholders
✅ Maintain an understanding of market trends, consumer insights, and competitive landscapes to refine and enhance the brand's positioning
✅ Collaborate with cross-functional departments to ensure AutoNation’s business goals are represented and aligned within marketing efforts
✅ Facilitate monthly cross-functional planning meetings, ensuring deliverable timelines are met across teams
✅ Ensure brand consistency across all platforms
✅ Demonstrate and advocate company vision, mission, and values, adhering to company policies and procedures
✅ Manage relationships with agencies, ensuring SLAs and allocated budgets are maximized
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field. MBA is a plus.
Experience: Proven experience in automotive marketing or related industries, with a focus on marketing strategy development and execution.
Required Skills:
- Strong grasp of branding principles, market trends, and consumer behavior
- Ability to manage multiple tasks and projects simultaneously, prioritize workload effectively, and thrive in a dynamic and complex environment
- Demonstrated ability to build and maintain strong relationships with internal and external stakeholders
- Exceptional communication and presentation skills, both written and verbal
- Experience with market research, competitive analysis, and customer insights to drive product planning and decision-making
- Strategic thinker with a creative approach to problem-solving
- Familiarity with automotive industry trends and best practices is preferred
Preferred Skills:
- Experience with brand management software or tools
- Knowledge of the local automotive market and consumer base
ASSUMPTION: Candidates with experience in the automotive industry and a proven track record in brand management will be strongly considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-level marketing manager in the automotive industry with 5-10 years of experience)
Benefits:
- Competitive compensation and 401k matching
- Health, dental, and vision insurance
- Maternity benefits
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
- Access to deals and discounts through YouDecide
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. May require occasional overtime or weekend work for special projects or events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. United Fidelity Bank is a privately-held financial institution focused on providing personalized banking services and solutions to its customers.
Company Size: 201-500 employees. As a mid-sized company, United Fidelity Bank offers a more intimate work environment with opportunities for close collaboration and growth.
Founded: The founding date and history of United Fidelity Bank are not provided in the given data.
Company Description:
- United Fidelity Bank is committed to creating a diverse, equitable, and inclusive environment in its workplace and the services it provides.
- The company values innovation, teamwork, and a commitment to making a positive impact in the world.
- United Fidelity Bank is dedicated to fostering a culture of belonging and contributing to revolutionary work in the automotive industry.
Company Specialties:
- Personalized banking services
- Financial solutions
- Customer-centric approach
Company Website: http://www.unitedfidelity.com
ASSUMPTION: United Fidelity Bank is focused on providing exceptional customer service and tailored financial solutions to meet the unique needs of its clients.
📊 Role Analysis
Career Level: Mid-level management. This role reports directly to the Sr. Director, Brand and is responsible for managing multiple working relationships within and outside the organization.
Reporting Structure: The Manager, Brand will report directly to the Sr. Director, Brand and establish and nurture strong relationships with marketing leads, ensuring seamless collaboration and synergy in implementing brand initiatives.
Work Arrangement: On-site, with business travel up to 30% required. This role may require occasional overtime or weekend work for special projects or events.
Growth Opportunities:
- Potential advancement to a director-level position within the marketing department
- Expansion of responsibilities to include additional brands or product lines
- Opportunities to mentor and develop junior team members
ASSUMPTION: United Fidelity Bank offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The AutoNation Headquarters is a professional office environment with modern facilities and amenities.
Office Location(s): AutoNation Headquarters, AN Corporate Management, United States
Geographic Context:
- The AutoNation Headquarters is located in the United States, with a central time zone (America/New_York).
- The office is situated in a suburban area with easy access to major highways and public transportation.
- The region offers a mix of urban and rural environments, with numerous cultural attractions, outdoor activities, and recreational opportunities.
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. May require occasional overtime or weekend work for special projects or events.
ASSUMPTION: The work environment at the AutoNation Headquarters is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss qualifications, experience, and career goals
- Background check and reference verification for final candidates
- Job offer and onboarding for the selected candidate
Key Assessment Areas:
- Brand strategy development and execution
- Cross-functional team collaboration and communication
- Problem-solving and critical thinking skills
- Adaptability and resilience in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the automotive industry and brand management principles in your application materials
- Prepare examples of your past brand strategy projects and their outcomes to discuss during the interview
- Research United Fidelity Bank and the AutoNation brand to show your enthusiasm and preparation for the role
ATS Keywords: Brand Strategy, Marketing Strategy, Consumer Insights, Market Research, Communication Skills, Relationship Management, Project Management, Creative Problem Solving, Team Collaboration, Brand Positioning, Stakeholder Engagement, Trend Analysis, Presentation Skills, Dynamic Environment Adaptability, Automotive Industry Knowledge
ASSUMPTION: United Fidelity Bank uses an Applicant Tracking System (ATS) to manage and organize job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Brand management software or tools (e.g., Brandfolder, Bynder, Canto DAM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
ASSUMPTION: Familiarity with industry-standard brand management, project management, and marketing tools is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Teamwork
- Commitment to making a positive impact
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a dynamic environment
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you align with United Fidelity Bank's commitment to creating a diverse, equitable, and inclusive environment?
- How do you thrive in a dynamic and complex work environment, and what strategies do you use to manage multiple projects and priorities?
- How do you approach building and maintaining strong relationships with internal and external stakeholders, and can you provide an example of a successful collaboration?
ASSUMPTION: United Fidelity Bank values candidates who demonstrate a strong cultural fit with the company's mission, values, and work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a dynamic and complex environment
- Balancing the needs and expectations of internal and external stakeholders
- Keeping up with industry trends and competitive landscapes to refine and enhance the brand's positioning
- Occasional travel requirements for meetings, events, or brand-related activities
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other brand management positions in the automotive industry in its focus on overall brand strategy and go-to-market campaigns for all AutoNation products and services
- Industry-specific context: The automotive industry is highly competitive, with a strong emphasis on brand differentiation and customer experience
- Career path comparison: This role offers opportunities for career growth and development within the marketing department and the broader organization
ASSUMPTION: Candidates should research similar roles in the automotive industry and consider how their experience and skills align with the unique requirements of this position.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new automotive product line
- Conducting market research and competitive analysis to inform brand positioning and messaging
- Managing cross-functional teams to launch a rebranding campaign, including logo design, website redesign, and marketing collateral updates
ASSUMPTION: Candidates should be prepared to discuss their past brand strategy projects and their outcomes during the interview process.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of AutoNation, and what are the key priorities for the first 90 days in this position?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
- How does United Fidelity Bank support the professional development and growth of its employees, particularly within the marketing department?
- What are the most significant challenges facing the automotive industry, and how does this role address those challenges?
- How does United Fidelity Bank foster a culture of innovation and continuous improvement, and what opportunities are there for me to contribute to that culture?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the company, and the automotive industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past brand strategy projects and their outcomes to discuss during the interview
- Research United Fidelity Bank and the AutoNation brand to show your enthusiasm and preparation for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
