📌 Core Information
🔹 Job Title: Brand Strategy & Creative Manager
🔹 Company: United Fidelity Bank
🔹 Location: AutoNation Headquarters, AN Corporate Management, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing comprehensive brand strategy aligned with company vision and business goals
- Evolving brand positioning to remain relevant and competitive in the market
- Collaborating with cross-functional departments to ensure brand consistency and alignment with marketing efforts
- Managing relationships with agencies to maximize allocated budgets and service level agreements (SLAs)
ASSUMPTION: This role requires a strategic thinker with a strong grasp of branding principles, market trends, and consumer behavior. Experience in automotive marketing or related industries is preferred.
📋 Key Responsibilities
✅ Manage a comprehensive brand strategy aligned with our company's vision, values, and business goals
✅ Continually refine and evolve our brand positioning to remain relevant and competitive in the market
✅ Define and communicate the brand's purpose, values, and mission to internal and external stakeholders
✅ Maintain an understanding of market trends, consumer insights, and competitive landscapes to refine and enhance the brand's positioning
✅ Collaborate with cross-functional departments to ensure AutoNation’s business goals are represented and aligned within marketing efforts
✅ Facilitate monthly cross-functional planning meetings, ensuring deliverable timelines are met across teams
✅ Ensure brand consistency across all platforms
✅ Demonstrate and advocate company vision, mission, and values. Adhere to company policies and procedures
✅ Manage relationships with agencies, ensuring SLAs and allocated budgets are maximized
ASSUMPTION: This role involves managing multiple tasks and projects simultaneously, requiring strong organizational skills and the ability to thrive in a dynamic and complex environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field. MBA is a plus.
Experience: Proven experience in automotive marketing or related industries, with a focus on marketing strategy development and execution.
Required Skills:
- Strong grasp of branding principles, market trends, and consumer behavior
- Ability to manage multiple tasks and projects simultaneously, prioritize workload effectively
- Exceptional communication and presentation skills, both written and verbal
- Experience with market research, competitive analysis, and customer insights to drive product planning and decision-making
- Strategic thinker with a creative approach to problem-solving
- Familiarity with automotive industry trends and best practices is preferred
Preferred Skills:
- Experience with brand management software and tools
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having experience with brand management software and tools, as well as bilingual or multilingual skills, could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a manager-level marketing role with 5-10 years of experience)
Benefits:
- Competitive compensation and 401k matching
- Health, dental, and vision insurance
- Maternity benefits
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
- Access to deals and discounts through YouDecide
- Opportunity to contribute to the DRVPNK mission
Working Hours: Full-time, with business travel up to 30% and a standard office environment
ASSUMPTION: The salary range is estimated based on industry standards for a manager-level marketing role with 5-10 years of experience. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- United Fidelity Bank offers a range of financial services, including personal, commercial, and lending solutions
- They strive to provide convenient banking with online and mobile options, as well as a network of local banking centers
- Their mission includes creating a diverse, equitable, and inclusive environment and contributing to their communities
Company Specialties:
- Personal Banking
- Business Banking
- Mortgage Lending
- Health Savings Account
- Commercial Lending
- Consumer Lending
Company Website: unitedfidelity.com
ASSUMPTION: United Fidelity Bank is a privately-held company with a focus on providing comprehensive financial services to its customers.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports directly to the Sr. Director, Brand
Work Arrangement: On-site, with business travel up to 30%
Growth Opportunities:
- Potential to grow within the marketing department or explore other opportunities within the company
- Chance to make a significant impact on the brand's strategy and go-to-market campaigns
- Opportunity to work with cross-functional teams and develop leadership skills
ASSUMPTION: This role offers growth opportunities through collaboration with cross-functional teams and the potential to influence the brand's strategy and direction.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): AutoNation Headquarters, AN Corporate Management, United States
Geographic Context:
- The office is located in the United States, with a standard office environment
- The company has multiple locations across the country, offering opportunities for travel and collaboration
- The company's mission includes contributing to their communities, which may involve local engagement and events
Work Schedule: Full-time, with business travel up to 30% and a standard office environment
ASSUMPTION: The work environment is a standard office setting, with opportunities for business travel and collaboration with teams across the country.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Branding and marketing expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Ability to manage multiple tasks and projects
- Alignment with company values and mission
Application Tips:
- Highlight relevant experience in automotive marketing or related industries
- Demonstrate a strong understanding of branding principles, market trends, and consumer behavior
- Showcase your ability to manage multiple tasks and projects simultaneously
- Tailor your resume and cover letter to emphasize your skills and experience related to the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a dynamic environment
ATS Keywords: Brand strategy, marketing strategy, consumer insights, project management, communication skills, relationship management, market research, competitive analysis, creative problem-solving, team collaboration, brand positioning, stakeholder engagement, strategic thinking, automotive industry knowledge
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Creating a diverse, equitable, and inclusive environment
- Contributing to the communities they serve
- Providing exceptional customer service
Work Style:
- Collaborative and team-oriented
- Dynamic and complex environment
- Focus on strategic thinking and problem-solving
Self-Assessment Questions:
- Do you have experience managing multiple tasks and projects simultaneously in a dynamic environment?
- Are you comfortable working with cross-functional teams and stakeholders to ensure brand consistency and alignment with marketing efforts?
- Do you have a strong understanding of branding principles, market trends, and consumer behavior, with a creative approach to problem-solving?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously in a dynamic and complex environment
- Evolving brand positioning to remain relevant and competitive in the market
- Collaborating with cross-functional departments to ensure brand consistency and alignment with marketing efforts
- Managing relationships with agencies to maximize allocated budgets and service level agreements (SLAs)
ASSUMPTION: This role presents unique challenges that require strong organizational skills, strategic thinking, and the ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position, but with a specific focus on brand strategy and creative aspects
- Industry-specific context: The automotive industry is competitive and dynamic, requiring a strong understanding of market trends and consumer behavior
- Career path comparison: This role offers growth opportunities through collaboration with cross-functional teams and the potential to influence the brand's strategy and direction
ASSUMPTION: This role is similar to other brand and marketing management positions, but with a specific focus on brand strategy and creative aspects within the automotive industry.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy aligned with the company's vision and business goals
- Conducting market research and competitive analysis to refine and enhance the brand's positioning
- Managing cross-functional planning meetings to ensure deliverable timelines are met across teams
ASSUMPTION: These sample projects are based on the job responsibilities and requirements listed in the original job description.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its brand strategy and marketing efforts?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AutoNation careers page
- Tailor your resume and cover letter to emphasize your skills and experience related to the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a dynamic environment
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
