📌 Core Information
🔹 Job Title: Brand Strategy Director
🔹 Company: Group Black
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing & Strategy
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing custom partnership solutions and owning the ideation and creative development process.
- Creating compelling, revenue-generating programs rooted in client briefs, proactive concepts, data, and cultural insights.
- Collaborating cross-functionally to deliver real results for advertising partners.
- Evolving Group Black’s offerings and uncovering new products tailored to multicultural themes and experiences.
ASSUMPTION: This role requires a strategic thinker with a strong background in brand marketing and a deep understanding of multicultural audiences.
📋 Key Responsibilities
✅ Oversee the development of RFP responses and proposals for assigned opportunities.
✅ Own the strategy and creative direction for core custom products such as She’s Good and HBCU.
✅ Provide strategic recommendations to advertisers leveraging the full suite of Group Black offerings.
✅ Lead brainstorms and concept development for innovative, cross-platform marketing programs.
✅ Identify content-driven opportunities and thought-starters that spark client engagement.
✅ Partner with Strategy and Insights to build strong, data-informed rationales for all proposals.
✅ Manage cross-functional P&Ls and production costs to ensure creativity and profitability.
✅ Collaborate across teams to develop culturally relevant, out-of-the-box ideas and programs.
✅ Cultivate relationships with third-party organizations and vendors to expand integrated marketing capabilities.
✅ Package and present new offerings to educate internal teams and prospective clients.
ASSUMPTION: This role requires a high level of collaboration, creativity, and strategic thinking to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 8+ years of experience in media or brand marketing/strategy, developing integrated solutions for advertisers.
Required Skills:
- Strong understanding of digital advertising, media KPIs, ad tech, and emerging platforms.
- Proven ability to develop creative, culturally relevant campaigns and articulate strategic opportunities.
- Proficiency in Google Workspace, Keynote, PowerPoint, and Excel.
- Team-oriented, flexible, and collaborative mindset.
- Proactive, solution-focused approach with strong problem-solving and strategic thinking skills.
- Ability to multitask and stay organized in a fast-paced, dynamic environment.
- Deep passion for multicultural marketing, economic empowerment, and supporting minority-owned media businesses, creators, and communities.
- Cultural fluency in areas such as music, fashion, sports, entertainment, tech, travel, and social impact.
- Commitment to the mission, vision, and objectives of the organization.
Preferred Skills:
- Experience working with diverse teams and understanding diverse perspectives.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in multicultural marketing and a strong portfolio showcasing their creative and strategic abilities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $155,000 - $170,000 USD per year. This range is based on market research and internal equity considerations. Actual compensation may vary based on factors such as individual skills, qualifications, and experience.
Benefits:
- Medical, vision, and dental coverage
- Health savings accounts
- Paid time off to relax and recharge and attend to personal matters
- Company paid holidays
- Family and personal sick and safe time
- 401(k) plan
Working Hours: Full-time, with a flexible work schedule that allows for remote work.
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Group Black is a media company focused on driving growth for brands targeting the New Majority, the fastest-growing demographic of diverse audiences shaping culture and driving significant economic impact.
Company Size: Group Black is a fast-growing start-up company, offering opportunities for meaningful impact and growth.
Founded: Group Black was founded with a mission to foster an inclusive media ecosystem, amplify underrepresented voices, and craft contextually relevant strategies that deeply resonate with today’s multicultural generation.
Company Description:
- Group Black is dedicated to creating an inclusive work environment where employees can be authentic, creative, and energized by the people and work they touch each day.
- The company amplifies underrepresented voices and crafts contextually relevant strategies that deeply resonate with today’s multicultural generation.
- Group Black is where culture calls home.
Company Specialties:
- Brand strategy and development
- Multicultural marketing
- Custom partnership solutions
- Influencer campaigns and experiential activations
Company Website: groupblack.co
ASSUMPTION: Group Black's focus on multicultural marketing and amplifying underrepresented voices creates a unique and impactful work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and expertise in brand marketing and strategy.
Reporting Structure: The Brand Strategy Director reports directly to the VP of Strategy & Accounts.
Work Arrangement: This role offers a flexible, remote work arrangement, allowing for a healthy work-life balance.
Growth Opportunities:
- As Group Black continues to grow, there may be opportunities for the Brand Strategy Director to take on additional responsibilities or mentor junior team members.
- The company's focus on innovation and new product development may present opportunities for the Brand Strategy Director to explore new areas of interest.
ASSUMPTION: This role offers significant growth potential as Group Black continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required.
Office Location(s): N/A (Remote work)
Geographic Context:
- Group Black's remote work environment allows employees to work from anywhere, fostering a diverse and inclusive team.
- The company's focus on multicultural marketing requires a deep understanding of and appreciation for diverse cultures and experiences.
- Group Black's remote work environment may present unique challenges related to communication and collaboration, but also offers the flexibility to work from anywhere.
Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance.
ASSUMPTION: Group Black's remote work environment may require employees to be self-motivated and proactive in maintaining open lines of communication with their team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Cultural fluency and understanding of multicultural audiences
- Collaboration and communication skills
- Alignment with Group Black's mission, vision, and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills related to brand marketing, multicultural marketing, and strategic thinking.
- Prepare examples of your past work that demonstrate your ability to develop creative, culturally relevant campaigns and articulate strategic opportunities.
- Research Group Black's mission, vision, and values, and be prepared to discuss how your personal values align with the company's.
ATS Keywords: Brand Marketing, Media Strategy, Digital Advertising, Creative Development, Cultural Insights, Data Analysis, Cross-Platform Marketing, Collaboration, Problem Solving, Strategic Thinking, Multicultural Marketing, Economic Empowerment, Content Development, Client Engagement, Relationship Building, Presentation Skills
ASSUMPTION: Group Black's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fluency, as well as their alignment with the company's mission, vision, and values.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Keynote or PowerPoint
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: Group Black uses a variety of tools and technologies to support its marketing efforts and facilitate collaboration among team members.
👔 Cultural Fit Considerations
Company Values:
- Inclusion and diversity
- Creativity and innovation
- Collaboration and teamwork
- Integrity and accountability
- Continuous learning and growth
Work Style:
- Self-motivated and proactive
- Collaborative and team-oriented
- Adaptable and flexible
- Strategic and creative thinker
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you have a deep passion for multicultural marketing and supporting minority-owned media businesses, creators, and communities?
- Are you comfortable working in a remote, virtual environment and collaborating with diverse teams?
- Do you have strong strategic thinking and problem-solving skills, and can you articulate your ideas clearly and persuasively?
ASSUMPTION: Group Black values candidates who are passionate about multicultural marketing, committed to the company's mission and values, and able to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of Group Black's work environment may require candidates to be highly adaptable and able to multitask effectively.
- The remote work environment may present unique challenges related to communication and collaboration, requiring candidates to be proactive and self-motivated.
- The focus on multicultural marketing may require candidates to have a deep understanding of and appreciation for diverse cultures and experiences, as well as the ability to develop creative, culturally relevant campaigns.
- The competitive nature of the media industry may present challenges related to client acquisition and retention, requiring candidates to be strategic and innovative in their approach to brand marketing.
ASSUMPTION: Group Black's fast-growing, remote work environment may present unique challenges and opportunities for candidates, requiring them to be adaptable, proactive, and strategic in their approach to brand marketing.
📈 Similar Roles Comparison
- Compared to traditional brand marketing roles, this position places a greater emphasis on multicultural marketing and cultural fluency.
- Group Black's focus on innovation and new product development may present unique opportunities for the Brand Strategy Director to explore new areas of interest and expand their skillset.
- As a senior-level position, this role offers significant growth potential and the opportunity to make a meaningful impact on the company's success.
ASSUMPTION: This role offers a unique blend of strategic, creative, and collaborative responsibilities, requiring candidates to be well-rounded and adaptable in their approach to brand marketing.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product launch, including market research, competitive analysis, and target audience identification.
- Creating a cross-platform marketing campaign for an existing brand, leveraging Group Black's suite of offerings to deliver real results for the client.
- Identifying and pursuing new partnership opportunities that align with Group Black's mission and values, and contribute to the company's growth and success.
ASSUMPTION: These sample projects are designed to highlight the strategic, creative, and collaborative nature of the Brand Strategy Director role at Group Black.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organization?
- How does Group Black support the professional growth and development of its employees, particularly in this role?
- Can you provide examples of how Group Black's values are reflected in the company's culture and day-to-day operations?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Group Black approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture, as well as the expectations and priorities for the Brand Strategy Director position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Group Black job portal.
- Tailor your resume and cover letter to highlight your experience and skills related to brand marketing, multicultural marketing, and strategic thinking.
- Prepare examples of your past work that demonstrate your ability to develop creative, culturally relevant campaigns and articulate strategic opportunities.
- Research Group Black's mission, vision, and values, and be prepared to discuss how your personal values align with the company's.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
