Brand Strategy Director

📌 Core Information

🔹 Job Title: Brand Strategy Director

🔹 Company: Cielo

🔹 Location: Wauwatosa, Wisconsin, United States

🔹 Job Type: Full-time

🔹 Category: Human Resources Services

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading client relationships with brand and talent marketing solutions
• Driving direct hiring and enhancing the quality of hire
• Maximizing the value of the client’s employer brand
• Generating and delivering revenue targets

ASSUMPTION: This role requires a strategic mindset, strong client management skills, and a deep understanding of employer branding and marketing.

📋 Key Responsibilities

✅ Developing and delivering brand projects up to $250K, up to three per year

✅ Owning a client portfolio of around $1M and serving as a consultant to leaders of the client organizations

✅ Creating and leading on the delivery of customized brand solutions and strategies based on the clients’ needs

✅ Providing insight to clients and internal stakeholders that turns marketing data into powerful stories and strategic recommendations

✅ Complete digital audits and evaluations of clients’ brand and recommend solutions

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, communication, and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree plus relevant marketing and digital vocational training required

Experience: Extensive experience in delivering employer brand, marketing, and communications programs required. Marketing agency, outsourcing, or consulting experience preferred.

Required Skills:

• Deep knowledge of employer brand, recruitment marketing, and employee communications
• Expertise in measuring and maximizing marketing ROI
• Excellent people management skills
• Digitally curious and savvy
• Excellent client management and service delivery skills
• Previous P&L management experience preferred

Preferred Skills:

• Expertise in working with data to generate impressive insight and strategy
• Extensive experience of client management and service delivery, preferably including resourcing and/or talent management

ASSUMPTION: Candidates with a strong background in brand strategy, marketing, and client management are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Brand Strategy Director with 10+ years of experience in the Human Resources Services industry in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Cielo is a leading global talent acquisition partner, helping companies stay ahead in the race for talent with fresh TA strategies and RPO solutions.

Company Size: 1,001-5,000 employees. As a mid-sized company, Cielo offers a balance between the agility of a smaller organization and the resources of a larger one.

Founded: 2005. Cielo has over 15 years of experience in the talent acquisition industry.

Company Description:

• Cielo creates careers for ambitious people by moving beyond traditional assumptions of what it means to work in talent acquisition.
• The company delivers a better talent experience for everyone through Talent Acquisition, Search, Consulting, and Digital Accelerators™.
• Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law.

Company Specialties:

• Talent Management
• Recruitment Outsourcing
• HR Consulting
• Executive Search Outsourcing
• Recruitment Process Outsourcing
• Resourcing
• Executive Search
• Total Talent Acquisition
• Employer Branding
• High Volume Hiring
• Global Talent Acquisition
• Contingent Workforce Solutions

Company Website: https://www.cielotalent.com/

ASSUMPTION: Cielo’s expertise in talent acquisition and employer branding makes it an attractive employer for professionals in these fields.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Strategy Officer.

Reporting Structure: The Brand Strategy Director will lead a team of brand and digital solutions specialists and will work closely with regional business leaders and executive operating boards.

Work Arrangement: This is a remote role for candidates in the US only, with travel required 1-2 times a year.

Growth Opportunities:

• Potential to grow into a global leadership role within the brand practice
• Opportunities to work on high-profile client projects and drive innovative solutions
• Possibility to expand the brand practice’s service offerings and contribute to Cielo’s overall growth strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on Cielo’s brand practice and overall business.

🌍 Location & Work Environment

Office Type: Cielo’s headquarters is located in Wauwatosa, Wisconsin, with additional offices worldwide.

Office Location(s): 10100 W Innovation Drive, Suite 250, Wauwatosa, Wisconsin 53226, US

Geographic Context:

• Wauwatosa is a suburb of Milwaukee, Wisconsin, with a population of approximately 48,000 people.
• The area offers a mix of urban and suburban living, with easy access to parks, restaurants, and cultural attractions.
• Wisconsin has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work and occasional travel.

ASSUMPTION: The location and work environment for this role are well-suited to candidates who enjoy a mix of remote and in-person work, with occasional travel required.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the talent acquisition team
• In-depth phone or video interview with the hiring manager
• On-site or virtual presentation and case study discussion
• Final interview with the Chief Strategy Officer

Key Assessment Areas:

• Brand strategy and marketing expertise
• Client management and relationship-building skills
• Data analysis and insight generation
• Project management and delivery skills
• Cultural fit and alignment with Cielo’s values

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy, marketing, and client management experience
• Be prepared to discuss your approach to data-driven decision-making and insight generation
• Demonstrate your understanding of Cielo’s business and the role’s requirements
• Showcase your presentation and case study skills, if applicable

ATS Keywords: Brand Strategy, Employer Brand, Marketing ROI, Client Relationship Management, Service Delivery, Operational Excellence, Thought Leadership, Revenue Growth, P&L Management, Data Analysis, Digital Savvy

ASSUMPTION: The application process for this role is designed to assess the candidate’s strategic thinking, client management skills, and cultural fit with Cielo’s values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and client management industries.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Excellence
• Accountability

Work Style:

• Strategic and forward-thinking
• Data-driven and analytical
• Results-oriented and action-focused
• Strong communicator and influencer
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Cielo’s values, particularly in terms of integrity and accountability?
• How do you approach working with data to generate insights and drive strategic decision-making?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?

ASSUMPTION: Cielo values candidates who are strategic, data-driven, and results-oriented, with a strong commitment to integrity and accountability.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, each with its own unique requirements and timelines
• Balancing strategic thinking and execution, with a focus on delivering high-quality work within tight deadlines
• Navigating a remote work environment and building relationships with clients and team members virtually
• Keeping up with industry trends and best practices in employer branding and marketing

ASSUMPTION: These challenges require strong project management, communication, and time management skills, as well as the ability to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other brand strategy roles, this position offers a higher level of autonomy and responsibility for driving revenue growth and service expansion
• In the Human Resources Services industry, Cielo is known for its innovative approach to talent acquisition and employer branding, providing a unique opportunity for candidates to work at the forefront of the industry
• Career-wise, this role offers significant growth potential, with opportunities to expand the brand practice’s service offerings and contribute to Cielo’s overall growth strategy

ASSUMPTION: This role is well-suited to candidates who are looking for a challenging and impactful position in the brand strategy and marketing field, with a focus on driving revenue growth and service expansion.

📝 Sample Projects

• Developing and executing a comprehensive employer branding strategy for a global technology company, including research, planning, and implementation phases
• Conducting a competitive analysis and benchmarking study for a leading retail brand, followed by the creation of a targeted recruitment marketing campaign
• Leading a team to design and launch a new suite of assets for an existing client offering, including brand guidelines, tone of voice, and visual identity

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Brand Strategy Director role at Cielo.

❓ Key Questions to Ask During Interview

• How does Cielo support the professional development and growth of its brand strategy team members?
• Can you describe the team structure and dynamics within the brand practice, and how does this role fit into the broader organization?
• How does Cielo measure the success of its brand strategy and marketing initiatives, and how is this role expected to contribute to those metrics?
• What are the most significant challenges facing the brand practice in the coming year, and how can this role help address them?
• How does Cielo foster a culture of innovation and continuous improvement within its brand practice?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Cielo’s culture and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand strategy, marketing, and client management experience
• Prepare a presentation and case study discussion, demonstrating your approach to brand strategy and marketing, and your ability to deliver results
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.