📌 Core Information
🔹 Job Title: Brand Strategy Freelance
🔹 Company: tiket.com
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Freelance
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site (Jakarta, Indonesia)
🚀 Job Overview
Key aspects of this role include:
- Assisting in conceptualizing, developing, and executing marketing campaigns
- Collaborating with stakeholders across various teams for campaign creation and execution
- Conducting data analysis on campaign performance and operating internal dashboards
- Supporting planning and execution of major campaigns
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on project management and stakeholder collaboration.
📋 Key Responsibilities
✅ Assist in conceptualizing, developing, and executing marketing campaigns
✅ Collaborate and coordinate across stakeholders for campaign creation and execution
✅ Do reporting & conduct data analysis on campaign performance
✅ Operate internal dashboard / backend
✅ Support planning and execution of major campaigns
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure campaign success.
🎯 Required Qualifications
Education: A Bachelor’s degree in Communication, Marketing, or a related field
Experience: 0-2 years of relevant experience in marketing or a related field
Required Skills:
- Ability to manage stakeholders and projects effectively
- Capable of handling multiple projects simultaneously in a fast-paced environment
- Self-driven, independent, and highly motivated
- Demonstrates good analytical thinking and a structured approach to problem-solving
- Excellent written and verbal communication skills in both Bahasa Indonesia and English
Preferred Skills:
- Experience with marketing campaign tools and platforms
- Familiarity with data analysis tools (e.g., Google Analytics)
ASSUMPTION: Strong communication skills and the ability to manage multiple projects are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: IDR 8,000,000 - 12,000,000 per month (Based on experience level and industry standards)
Benefits:
- Opportunity to work in a fast-growing online travel agency
- Dynamic and collaborative work environment
- Potential for career growth and development
Working Hours: Full-time (40 hours/week), with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to mid-level marketing roles in Indonesia.
📌 Applicant Insights
🔍 Company Context
Industry: Online Travel Agency (OTA)
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- tiket.com is the pioneer of online travel agents (OTAs) in Indonesia
- Offers a full spectrum of travel products and services, including flights, ground transport, accommodations, attractions, activities, event ticketing, and travel essentials
- Part of the Blibli Tiket ecosystem, which also includes Ranch Market
Company Specialties:
- Hotel
- Flight
- Car Rental
- Event
- Train
- Concert
- OTA
- Online Travel Agent
Company Website: tiket.com
ASSUMPTION: tiket.com's extensive product offerings and integration with the Blibli Tiket ecosystem provide customers with a comprehensive travel experience.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site in Jakarta, Indonesia
Growth Opportunities:
- Potential for career progression within the marketing department
- Opportunity to work on high-impact campaigns and gain exposure to various aspects of marketing
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site office in Jakarta, Indonesia
Office Location(s): Wisma Barito Pacific 2, Jakarta, Jakarta Barat
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million
- The city offers a mix of modern and traditional culture, with numerous attractions, shopping centers, and entertainment options
- Jakarta has a tropical monsoon climate, with high temperatures and humidity year-round
Work Schedule: Full-time (40 hours/week), with flexible hours based on project needs
ASSUMPTION: The on-site work environment in Jakarta offers a dynamic and collaborative atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Communication skills (both written and verbal)
- Project management skills
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with tiket.com's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of past marketing campaigns you've worked on and their outcomes
- Research tiket.com and the online travel industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Brand Strategy, Marketing Campaigns, Stakeholder Management, Data Analysis, Project Management, Collaboration, Analytical Thinking, Problem Solving, Communication, Bahasa Indonesia, English
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills, project management experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing campaign tools and platforms (e.g., Hootsuite, Buffer, Google Ads)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing campaign tools, data analysis tools, and project management tools is beneficial but not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects simultaneously?
- Do you have strong communication skills in both Bahasa Indonesia and English?
ASSUMPTION: Successful candidates for this role will demonstrate strong communication skills, adaptability, and a customer-centric mindset, aligning with tiket.com's core values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changes in priorities and project scope
- Dealing with data analysis and reporting tasks
ASSUMPTION: The role may present challenges in managing multiple projects and adapting to a fast-paced environment, but these can be overcome with strong project management skills and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate position, with a focus on campaign management and stakeholder collaboration
- Unlike other marketing roles, this position requires a balance of creative and analytical skills, as well as strong project management abilities
- Career progression in this role may lead to positions such as Marketing Manager, Senior Marketing Manager, or Marketing Director
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, setting it apart from other marketing positions and providing a strong foundation for career growth.
📝 Sample Projects
- Developing and executing a marketing campaign for a new hotel partnership
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with stakeholders to create and execute a social media marketing campaign
ASSUMPTION: Sample projects for this role may involve campaign development, data analysis, and stakeholder collaboration, reflecting the diverse responsibilities of the position.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other departments, such as sales and customer service?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does tiket.com support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of past marketing campaigns you've worked on and their outcomes
- Research tiket.com and the online travel industry to demonstrate your knowledge and enthusiasm
- Follow up after one week if you haven't received a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
