📌 Core Information
🔹 Job Title: Brand Strategy Insights Manager
🔹 Company: Match Group
🔹 Location: West Hollywood, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic decisions through customer understanding and cultural context
- Conducting qualitative research to uncover deep user insights and trends
- Optimizing marketing campaigns and messaging through creative testing
- Collaborating with cross-functional teams to ensure brand resonance and authenticity
- Monitoring brand health and evaluating innovative research methodologies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to influence stakeholders and drive brand strategy.
📋 Key Responsibilities
✅ Develop and implement strategic qualitative research initiatives to uncover deep user insights and cultural contexts
✅ Translate qualitative findings into actionable insights that influence brand strategy, marketing campaigns, and messaging frameworks
✅ Design and execute creative testing plans to optimize messaging and campaigns prior to launch
✅ Assess the impact of marketing initiatives on brand metrics and audience perception, providing strategic recommendations based on performance analysis
✅ Develop cultural foresight reports, identifying emerging trends, evolving social norms, and potential disruptions to the dating landscape
✅ Act as the voice of the customer, uncovering and evangelizing relevant insights and recommendations to cross-functional marketing stakeholders
✅ Support the management of comprehensive brand health studies and evaluate innovative research methodologies and tools
ASSUMPTION: This role involves a mix of strategic thinking, hands-on research, and stakeholder communication, requiring a versatile skill set and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Market Research, Sociology, or a related field
Experience: 7+ years in consumer insights, market research, brand strategy, or related fields
Required Skills:
- Proven ability in designing and conducting qualitative research (IDIs, focus groups, ethnographies)
- Experience with interpreting brand health tracking studies and ability to explain the “why” behind movement
- Exceptional storytelling skills, able to communicate complex insights simply and persuasively to marketing stakeholders
- Familiarity with creative testing methodologies, message optimization, and campaign effectiveness metrics
- Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant
- Hands-on experience using social listening and cultural trend analysis tools
- Experience with quantitative analysis, survey data interpretation, and collaboration with analytics teams
- Thrives in a fast-paced environment and embraces change
- Passionate about learning, experimenting with new research methods, and staying ahead of cultural and market shifts
Preferred Skills:
- Experience with innovative research methodologies and tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in market research and brand strategy, with a proven track record of driving strategic decisions through customer understanding.
💰 Compensation & Benefits
Salary Range: $120,000 - $125,000 per year (reflective of a position based in Los Angeles, CA, subject to geographic adjustment)
Benefits:
- Unlimited PTO (with no waiting period), 10 annual Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork
- Investment in your development: mentorship through MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
- Free subscription to Tinder Gold
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market research and reflects the company's commitment to competitive compensation. Benefits are designed to support employees' well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Tinder, OkCupid, and Hinge. The company is focused on sparking meaningful connections for singles worldwide.
Company Size: Match Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Match Group was founded in 1995 and has since grown to become a leading global provider of dating services.
Company Description:
- Match Group pioneered the concept of online dating and continues to foster innovation in the industry
- The company operates more than 45 brands under its portfolio, catering to diverse dating preferences and needs
- Match Group is committed to creating meaningful connections for every single person in the world
Company Specialties:
- Online dating services
- Mobile dating apps
- Global dating platforms
Company Website: mtch.com
ASSUMPTION: Match Group's extensive portfolio and global presence offer applicants a unique opportunity to work on multiple brands and gain exposure to diverse markets.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the Marketing department and the broader organization.
Reporting Structure: The Brand Strategy Insights Manager reports directly to the Director of Global Brand Strategy and collaborates with cross-functional marketing teams, including Brand, Creative, Social, and PR.
Work Arrangement: This is an on-site position, with the primary workplace located in West Hollywood, California. Flexible work arrangements may be available upon discussion.
Growth Opportunities:
- Progression to a senior or director-level role within the Marketing department
- Expansion into other areas of the business, such as product management or business development
- Potential to work on multiple brands within Match Group's portfolio, gaining diverse experience and exposure
ASSUMPTION: The Brand Strategy Insights Manager role offers a unique blend of strategic thinking, research, and stakeholder communication, providing a strong foundation for career growth within the marketing field.
🌍 Location & Work Environment
Office Type: Match Group's West Hollywood office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): West Hollywood, California
Geographic Context:
- West Hollywood is a vibrant, urban neighborhood in Los Angeles, known for its entertainment industry presence and diverse culture
- The area offers a mix of residential, commercial, and entertainment districts, providing ample opportunities for dining, shopping, and leisure
- West Hollywood is centrally located, with easy access to major highways and public transportation options
Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. Flexible scheduling may be available upon discussion.
ASSUMPTION: The West Hollywood office provides an engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Director of Global Brand Strategy
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Research design and execution abilities
- Communication and presentation skills
- Cultural awareness and understanding of the dating industry
Application Tips:
- Highlight your experience with qualitative research and brand strategy in your resume and cover letter
- Demonstrate your understanding of the dating industry and Tinder's brand in your application materials
- Prepare examples of your research findings and how you've translated them into actionable insights and strategic recommendations
ATS Keywords: Qualitative Research, Brand Strategy, Consumer Insights, Marketing Strategy, Creative Testing, Cultural Insights, Trend Spotting, Stakeholder Influence, Communication, Brand Health Tracking, Storytelling, Social Listening, Quantitative Analysis, Collaboration, Problem Solving, Adaptability
ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, research skills, and communication abilities, as well as their cultural fit with Match Group and Tinder.
🛠️ Tools & Technologies
- Qualtrics or similar survey platforms
- Social listening tools (e.g., Brand24, Hootsuite Insights)
- Cultural trend analysis tools (e.g., Brand24, Mention)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- One Team, One Dream: We work collaboratively across functions, teams, and time zones to achieve our company vision and mission
- Own It: We take accountability and strive to make a positive impact in all aspects of our business through ownership, innovation, and a commitment to excellence
- Never Stop Learning: We cultivate a culture where it's safe to take risks, seek input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving
- Spark Solutions: We're problem solvers, focusing on how to best move forward when faced with obstacles. We don't dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals
- Embrace Our Differences: We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Data-driven and strategic
- Creative and innovative
Self-Assessment Questions:
- How do your personal values align with Match Group's company values?
- Can you provide an example of a time when you successfully influenced stakeholders with your insights and recommendations?
- How do you stay up-to-date with cultural trends and emerging youth cultures in the dating landscape?
ASSUMPTION: Match Group values candidates who are passionate about their work, committed to continuous learning, and eager to collaborate with diverse teams to drive meaningful connections for singles worldwide.
⚠️ Potential Challenges
- Managing multiple research projects and deadlines simultaneously
- Balancing strategic thinking with hands-on research and data analysis
- Navigating a fast-paced, dynamic work environment with frequent changes and priorities
- Working with cross-functional teams and stakeholders with varying levels of research expertise and familiarity with brand strategy
ASSUMPTION: The Brand Strategy Insights Manager role requires strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other brand strategy roles, this position places a greater emphasis on qualitative research and cultural trend analysis
- Within the dating industry, this role offers unique exposure to a global brand with a large user base and extensive market reach
- Career path progression may involve moving into senior or director-level roles within the Marketing department or exploring opportunities in other areas of the business
ASSUMPTION: Applicants should consider their long-term career goals and how this role can contribute to their professional development within the marketing field.
📝 Sample Projects
- Conducting a comprehensive brand audit to assess Tinder's brand health, messaging, and positioning in key markets
- Developing a cultural foresight report on emerging trends in the dating landscape, identifying potential opportunities for Tinder to innovate and stay ahead of the competition
- Designing and executing a creative testing plan to optimize messaging and campaign performance for a major marketing initiative
ASSUMPTION: These sample projects illustrate the strategic, research-driven, and stakeholder-focused nature of the Brand Strategy Insights Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does this role collaborate with other teams and departments within Match Group?
- What are the most pressing challenges facing the Brand Strategy team, and how can this role address them?
- How does Match Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable context for your decision-making process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with qualitative research, brand strategy, and marketing campaign optimization
- Prepare examples of your research findings and how you've translated them into actionable insights and strategic recommendations
- If applicable, provide a portfolio or examples of your work to showcase your skills and expertise
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
