📌 Core Information
🔹 Job Title: Brand Strategy Insights Manager
🔹 Company: Match Group
🔹 Location: West Hollywood, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic decisions through customer understanding and cultural insights
- Conducting qualitative research to uncover deep user insights and trends
- Optimizing marketing campaigns and messaging through creative testing
- Collaborating with cross-functional teams to ensure brand authenticity and resonance
- Analyzing brand health and tracking metrics to inform strategy and measure impact
ASSUMPTION: This role requires a strong understanding of consumer behavior, cultural trends, and brand strategy. The ideal candidate will have experience in market research, consumer insights, or a related field.
📋 Key Responsibilities
✅ Develop and implement strategic qualitative research initiatives to uncover deep user insights and cultural contexts
✅ Translate qualitative findings into actionable insights that influence brand strategy, marketing campaigns, and messaging frameworks
✅ Design and execute creative testing plans to optimize messaging and campaigns prior to launch
✅ Assess the impact of marketing initiatives on brand metrics and audience perception, and provide strategic recommendations based on performance analysis
✅ Develop cultural foresight reports, identifying emerging trends, evolving social norms, and potential disruptions to the dating landscape
✅ Act as the voice of the customer, uncovering and evangelizing relevant insights and recommendations to cross-functional marketing stakeholders
✅ Support the management of comprehensive brand health studies and evaluate innovative research methodologies and tools
ASSUMPTION: This role requires strong analytical skills, exceptional storytelling abilities, and the capacity to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Psychology, Sociology, or a related field (Master's degree preferred)
Experience: 7+ years in consumer insights, market research, brand strategy, or related fields
Required Skills:
- Proven ability in designing and conducting qualitative research (IDIs, focus groups, ethnographies)
- Experience with interpreting brand health tracking studies and developing brand strategy narratives, briefs, and positioning statements
- Exceptional storytelling skills, able to communicate complex insights simply and persuasively to marketing stakeholders
- Familiarity with creative testing methodologies, message optimization, and campaign effectiveness metrics
- Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant
- Hands-on experience using social listening and cultural trend analysis tools
- Experience with quantitative analysis, survey data interpretation, and collaboration with analytics teams
- Thrives in a fast-paced environment and embraces change
- Passionate about learning, experimenting with new research methods, and staying ahead of cultural and market shifts
Preferred Skills:
- Experience with innovative research methodologies and tools
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in market research, consumer insights, or brand strategy are likely to be successful in this role. Familiarity with the dating industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $125,000 per year (reflective of a position based in Los Angeles, CA. Subject to geographic adjustment if authorized to work outside of Los Angeles)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project demands)
ASSUMPTION: The salary range provided is based on market research and internal equity. The final offer may vary based on the candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Tinder, OkCupid, and Hinge. The company is focused on sparking meaningful connections for singles worldwide.
Company Size: Match Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Match Group was founded in 1995 and has since grown to become a global leader in the online dating industry.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world
- The company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge
- With hundreds of millions of singles finding meaningful connections using Match Group products, the company continues to foster innovation in the online dating industry daily
Company Specialties:
- Online dating
- Mobile dating apps
- Dating services
- Social networking
Company Website: mtch.com
ASSUMPTION: Match Group's focus on innovation and growth provides an exciting environment for professionals looking to make an impact in the online dating industry.
📊 Role Analysis
Career Level: Mid-Senior level (7+ years of experience)
Reporting Structure: This role reports directly to the Director of Global Brand Strategy and may have supervisory responsibilities for junior team members or research assistants.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Potential career progression within the Marketing department or broader organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and tuition reimbursement
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand strategy, marketing, or consumer insights.
🌍 Location & Work Environment
Office Type: Match Group's West Hollywood office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): West Hollywood, California
Geographic Context:
- West Hollywood is a vibrant, urban neighborhood in Los Angeles, California
- The area is known for its diverse culture, entertainment industry, and nightlife
- West Hollywood offers easy access to public transportation, shopping, dining, and entertainment options
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project demands)
ASSUMPTION: The West Hollywood office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition Partner
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Qualitative research skills and experience
- Brand strategy development and communication
- Cultural trend analysis and trend spotting
- Collaboration and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with qualitative research methods and brand strategy development
- Demonstrate your understanding of the online dating industry and Match Group's mission
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Consumer Insights, Market Research, Brand Strategy, Qualitative Research, Creative Testing, Cultural Insights, Trend Spotting, Stakeholder Influence, Communication, Brand Health Tracking, Storytelling, Social Listening, Quantitative Analysis, Collaboration, Problem Solving, Adaptability
ASSUMPTION: Match Group's application process is designed to assess candidates' skills and cultural fit for the role and the organization. Successful applicants will demonstrate a strong understanding of consumer behavior, cultural trends, and brand strategy.
🛠️ Tools & Technologies
- Qualtrics or similar survey software
- Social listening tools (e.g., Brand24, Mention, Hootsuite)
- Cultural trend analysis tools (e.g., TrendWatching, WGSN, Springwise)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- One Team, One Dream: Collaborate and build together
- Own It: Take accountability and strive for excellence
- Never Stop Learning: Embrace continuous growth and improvement
- Spark Solutions: Problem-solve and stay agile
- Embrace Our Differences: Foster a diverse and inclusive environment
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- How have you leveraged qualitative research to drive brand strategy in previous roles?
- Can you describe a time when you identified an emerging cultural trend and capitalized on it for a brand?
- How do you approach collaborating with cross-functional teams to ensure brand authenticity and resonance?
ASSUMPTION: Match Group values candidates who align with their core values and work style, demonstrating a strong cultural fit for the organization.
⚠️ Potential Challenges
- Managing multiple research projects and deadlines simultaneously
- Balancing quantitative and qualitative research methods to inform brand strategy
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Brand Manager: Focuses on brand positioning, product development, and marketing campaigns. This role is more focused on qualitative research and trend analysis.
- Market Research Analyst: Typically more focused on quantitative data analysis and reporting. This role requires a stronger emphasis on qualitative research and brand strategy development.
- Consumer Insights Manager: May have a broader scope, including quantitative research and data analysis. This role is specifically focused on qualitative research and brand strategy development.
ASSUMPTION: Each role in the marketing and consumer insights space has its unique focus and requirements. Understanding the differences between these roles can help candidates identify the best fit for their skills and career goals.
📝 Sample Projects
- Conducting in-depth interviews with Tinder users to uncover insights about their dating preferences and behaviors
- Analyzing social media trends and conversations to identify emerging themes and cultural moments relevant to Tinder's brand
- Developing a comprehensive brand health study to track Tinder's brand awareness, consideration, sentiment, and attributes over time
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Brand Strategy Insights Manager may undertake to drive Tinder's brand strategy and marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and brand strategy organization at Tinder?
- What are the most pressing brand challenges facing Tinder in the next 12-24 months, and how can this role help address them?
- How does Match Group support the professional development and growth of its employees?
- What is the expected timeline for onboarding and ramping up in this role?
- How does Match Group foster a diverse and inclusive work environment, and what initiatives are in place to support employees from underrepresented backgrounds?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and organization, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for phone or video screens and interviews by researching Match Group, Tinder, and the online dating industry
- Be ready to discuss your experience with qualitative research methods and brand strategy development
- Follow up with the Talent Acquisition Partner one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
