📌 Core Information
🔹 Job Title: Brand Strategy Lead
🔹 Company: Centrica
🔹 Location: Windsor and Maidenhead, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-24
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and delivering a rolling brand strategy and plan
- Championing the brand internally to build pride and understanding
- Embedding customer targets across business units
- Setting KPIs and tracking brand performance
- Collaborating with various teams and agencies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Define, own, and deliver a rolling brand strategy and plan
✅ Be the internal champion for the brand, building pride and understanding
✅ Champion customer targets, embed them within relevant business units, and bring them to life with new research and insights
✅ Set KPIs aligned with brand strategy, track success, and lead interventions where performance is not moving as planned
✅ Demonstrate excellent creative judgment and understanding of how the brand personality translates across the customer journey
✅ Bring external thought leadership and creative thinking to push the brand experience forward
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) working in large, national brands, with impressive achievements
Required Skills:
- Proven experience developing and landing brand strategies
- Experience working closely with data and insights teams to shape customer segmentations
- Ability to be a truly accountable brand custodian
- Proven ability to develop highly successful customer needs-based brand strategies and plans
- Fuelled by rich insight and data to inform recommendations and decision-making
- Collaboration with agency partners, confident in brief writing, and leading the thinking for both British Gas and new brands in market
- Ability to work with multiple different audiences, from commercial to creative, internal and agencies
Preferred Skills:
- Experience in the energy sector
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in brand management, with a proven track record of delivering successful brand strategies.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a mid-senior level brand management role in the UK)
Benefits:
- Competitive pension scheme
- Private healthcare
- Life assurance
- Generous holiday allowance
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, specifically energy retail and services
Company Size: Centrica is a large, international energy services and solutions company with over 20,000 employees
Founded: 1997 (as a result of the privatization of British Gas)
Company Description:
- Centrica is an international energy services and solutions company, founded on a 200-year heritage of serving customers in homes and businesses
- Supplies energy and services to over 10 million customers, mainly in the UK and Ireland, through brands such as British Gas, Bord Gáis Energy, and Centrica Business Solutions
- Committed to energising a greener, fairer future
Company Specialties:
- Energy Services & Technology
- Energy Retail
- Connected Home
- Distributed Energy
- Home Services
- Renewable energy
- Energy trading
- Energy Storage
Company Website: http://www.centrica.com
ASSUMPTION: Centrica's size and industry mean that this role offers opportunities for significant impact and growth.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the Head of Brand for British Gas
Work Arrangement: On-site, with potential for flexible working arrangements
Growth Opportunities:
- Potential to move into a leadership role within the brand team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to learning and development opportunities to support career growth
ASSUMPTION: This role offers opportunities for career progression and skill development within a large, international organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Maidenhead Road, Windsor, Berkshire SL4 5GD, GB
Geographic Context:
- Windsor is a town in the Royal Borough of Windsor and Maidenhead, located in Berkshire, England
- Known for its proximity to Windsor Castle and the Great Park
- Offers a mix of urban and rural living, with easy access to London
Work Schedule: Standard office hours, with potential for flexible working arrangements
ASSUMPTION: The Windsor location offers a pleasant work environment with easy access to amenities and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a panel of stakeholders
- Final interview with the Head of Brand for British Gas
Key Assessment Areas:
- Brand strategy development and execution
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and insight development
- Cultural fit and alignment with Centrica's values
Application Tips:
- Tailor your CV and cover letter to highlight your brand management experience and achievements
- Prepare examples of brand strategies you've developed and executed, and be ready to discuss the outcomes
- Research Centrica and British Gas to demonstrate your understanding of the business and the role
ATS Keywords: Brand Strategy, Brand Management, Customer Segmentation, Data Analysis, Creative Thinking, Collaboration, Presentation Skills, Brand Health Measurement, Insight Development, Employer Branding, Marketing Planning, Performance Tracking, Creative Judgment, Audience Engagement, Brand Custodianship, Intervention Leadership, Thought Leadership
ASSUMPTION: Centrica's application process is designed to assess candidates' strategic thinking, creativity, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in brand management software, data analysis tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Safety first
- Customer obsessed
- Together we succeed
- Innovate and simplify
- Empower our people
Work Style:
- Collaborative and inclusive
- Data-driven and insight-led
- Agile and adaptable
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with Centrica's values, particularly 'Customer obsessed' and 'Innovate and simplify'?
- How do you ensure that your work style complements the collaborative and inclusive environment at Centrica?
- How do you approach continuous learning and development to stay up-to-date with industry trends and best practices?
ASSUMPTION: Centrica values candidates who are customer-focused, collaborative, and committed to continuous learning and development.
⚠️ Potential Challenges
- Working in a large, matrixed organization can present challenges in terms of decision-making and cross-functional collaboration
- Balancing the needs of multiple stakeholders, including customers, employees, and shareholders
- Keeping up with the pace of change in the energy industry and evolving customer expectations
- Managing a brand with a long history and strong customer recognition while driving innovation and relevance
ASSUMPTION: These challenges can be overcome through strong leadership, strategic thinking, and effective stakeholder management.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Brand Director role in a large, consumer-facing organization
- However, this role has a specific focus on the energy sector and the unique challenges and opportunities it presents
- Career progression in this role could lead to a leadership role within the brand team or a broader marketing or commercial role within the energy sector
ASSUMPTION: While this role shares similarities with other brand management roles, its context within the energy sector and Centrica's unique culture make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a brand refresh strategy for British Gas, including customer research, segmentation, and creative development
- Leading a cross-functional team to launch a new energy-efficient product or service, including market research, positioning, and launch planning
- Conducting a brand health audit and developing a targeted intervention plan to address any performance gaps
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative aspects of the Brand Strategy Lead role.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy development process for British Gas, and how this role fits into that process?
- How does the Brand Strategy Lead role collaborate with other teams, such as Commercial, Group Strategy, and Creative?
- What are the key challenges facing the British Gas brand, and how can this role address them?
- What opportunities are there for growth and development within this role and within Centrica more broadly?
- How does Centrica support work-life balance, and what flexible working arrangements are available?
ASSUMPTION: These questions will help you understand the role's context, priorities, and growth opportunities, as well as Centrica's culture and benefits.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your brand management experience and achievements
- Prepare examples of brand strategies you've developed and executed, and be ready to discuss the outcomes
- Research Centrica and British Gas to demonstrate your understanding of the business and the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
