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Brand Strategy Manager

Bosch Group
Full-time
On-site
Mount Prospect, Illinois, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Strategy Manager

πŸ”Ή Company: Robert Bosch Tool Corporation

πŸ”Ή Location: Mount Prospect, Illinois

πŸ”Ή Job Type: Full-time (Hybrid: 60% monthly in-office presence)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 5-7 years

πŸ”Ή Remote Status: Hybrid (3 days in office per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing global brand strategies for the rotary tools segment
  • Supporting regional retailer activations, e-commerce initiatives, and trade partnerships
  • Driving user experience (UX)-based decisions to enhance the customer experience
  • Leading cross-functional teams to deliver impactful launch results
  • Monitoring and tracking the achievement of marketing concept targets

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to collaborate effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Develop and implement global brand strategies for the rotary tools segment in collaboration with the MKX team, ensuring marketing consistency and alignment with the brand vision.

βœ… Support regional retailer activations, e-commerce initiatives, and trade partnerships by providing strategic guidance on global product launches, merchandising, and in-market promotional efforts.

βœ… Invest in understanding user needs and aspirations to drive UX-based decisions that enhance the customer experience.

βœ… Lead teams to deliver impactful launch results, ensuring seamless execution of marketing initiatives.

βœ… Monitor and track the achievement of marketing concept targets, providing insights and adjustments as necessary.

βœ… Drive the development of communication concepts that engage audiences across various touchpoints.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and performance tracking to ensure successful marketing initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or a relevant field.

Experience: 5-7 years of experience in a brand marketing position with a proven track record in driving national or global brand marketing initiatives, 3+ years of experience of B2C marketing experience required.

Required Skills:

  • Proven track record in driving national or global brand marketing initiatives
  • Strong communication skills, with the ability to articulate business vision clearly to team members and stakeholders across functions and hierarchy
  • Proficient in resolving conflicts with resilience and maintaining a positive work environment

Preferred Skills:

  • Experience in the power tools industry
  • Fluency in additional languages

ASSUMPTION: While experience in the power tools industry is not required, it may be beneficial for understanding the specific market and products.

πŸ’° Compensation & Benefits

Salary Range: The U.S. base salary range for this full-time position is $105,000 to $120,000. Individual pay is determined based on several factors, including work experience and job knowledge, complexity of the role, job location, etc.

Benefits:

  • Health Plans
  • Dental Plans
  • Vision Plans
  • Health Savings Accounts
  • Flexible Spending Accounts
  • 401(K) Retirement Plan
  • Wellness Programs
  • Life Insurance
  • Short Term Disability Insurance
  • Long Term Disability Insurance
  • Paid Time Off
  • Parental Leave
  • Adoption Assistance
  • Reimbursement of Education Expenses

Working Hours: Full-time position with a hybrid work arrangement (3 days in office per week).

ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. Actual compensation may vary based on factors such as work experience and job knowledge.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The company operates within the Power Tools business of Bosch, focusing on the manufacturing and distribution of power tools and accessories.

Company Size: Robert Bosch Tool Corporation is a division of Bosch, a multinational engineering and electronics organization with over 390,000 associates worldwide. The Mount Prospect location has approximately 284 employees.

Founded: The company was founded in 1886 by Robert Bosch in Stuttgart, Germany. The Mount Prospect location has been operating since 1961.

Company Description:

  • The company is committed to social and environmental responsibility, with a focus on sustainability, paying it forward, giving back, and lifelong learning.
  • The Dremel brand, a part of the company, is known for its versatile, easy-to-use tool systems that deliver the perfect solution for almost any job.
  • The company values include pursuing the uncommon, thriving together, inspiring with creativity, adapting to win, and being authentically you.

Company Specialties:

  • Manufacturing and distribution of power tools and accessories
  • Brand marketing and management
  • Global brand strategy development
  • Cross-functional team leadership

Company Website: https://www.dremel.com/

ASSUMPTION: The company's commitment to social and environmental responsibility is a key aspect of its culture and may influence the types of projects and initiatives employees work on.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, cross-functional collaboration, and performance tracking.

Reporting Structure: The Brand Strategy Manager will report to the Marketing Director and work closely with the MKX team, as well as other cross-functional teams within the organization.

Work Arrangement: This is a hybrid role with 60% monthly in-office presence, requiring employees to work on-site for three days per week.

Growth Opportunities:

  • Potential career progression into senior marketing roles or management positions within the company or the broader Bosch organization.
  • Opportunities to work on global brand strategy projects, expanding knowledge and skills in international marketing.
  • Chances to collaborate with and learn from cross-functional teams, gaining exposure to various aspects of the business.

ASSUMPTION: Growth opportunities will depend on individual performance, company needs, and the broader market landscape.

🌍 Location & Work Environment

Office Type: The Mount Prospect office is a modern, professional workspace with a collaborative and innovative atmosphere.

Office Location(s): 1800 W Central Rd, Mt Prospect, IL 60056, USA

Geographic Context:

  • The Mount Prospect location is situated in the northwest Chicago suburb, offering a mix of urban and suburban living options.
  • The area is known for its strong sense of community, with numerous parks, schools, and recreational facilities nearby.
  • The office is conveniently located near major highways and public transportation, making it easily accessible for employees.

Work Schedule: Full-time, with a hybrid work arrangement (3 days in office per week).

ASSUMPTION: The work environment may be subject to change based on the company's evolving needs and the broader market landscape.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the Marketing Director

Key Assessment Areas:

  • Strategic thinking and brand management skills
  • Communication and presentation abilities
  • Cross-functional collaboration and leadership skills
  • Performance tracking and data-driven decision-making

Application Tips:

  • Highlight relevant brand marketing experience and achievements in your resume and cover letter.
  • Demonstrate your understanding of the power tools industry and the Dremel brand in your application materials.
  • Prepare examples of your ability to drive UX-based decisions and enhance the customer experience.

ATS Keywords: Brand Strategy, Global Brand Marketing, Cross-Functional Team Leadership, Performance Tracking, User Experience, Power Tools Industry, Dremel Brand

ASSUMPTION: The application process may vary based on the company's evolving needs and the broader market landscape.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
  • Design and presentation software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required may vary based on the projects and initiatives the Brand Strategy Manager works on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Pursue the Uncommon: Be Different. Be Dremel!
  • Thrive together: Greatness is unlocking each other’s potential
  • Inspire with Creativity: We Dream with our eyes wide open
  • Adapt to win: Climb it. Go through it. Work around it.
  • Be Authentically You: Embrace individuality

Work Style:

  • Collaborative and innovative
  • Data-driven and results-oriented
  • Adaptable and responsive to change
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you align with the company's values, particularly 'Pursue the Uncommon' and 'Be Authentically You'?
  • Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
  • Do you thrive in a collaborative, cross-functional work setting?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with cross-functional teams and aligning with the company's values.

⚠️ Potential Challenges

  • Balancing global brand strategy development with regional retailer activations and e-commerce initiatives
  • Managing cross-functional teams and ensuring seamless execution of marketing initiatives
  • Adapting to a hybrid work environment and maintaining productivity and collaboration
  • Keeping up with industry trends and market changes in the power tools industry

ASSUMPTION: These challenges may vary based on the individual's skills, experience, and the broader market landscape.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand strategy roles, this position places a greater emphasis on cross-functional team leadership and performance tracking.
  • In the power tools industry, this role may require a deeper understanding of the specific market and products, as well as the ability to work with regional retailers and trade partners.
  • Career progression in this role may involve moving into senior marketing roles or management positions within the company or the broader Bosch organization.

ASSUMPTION: This role may differ from similar positions in other industries or companies, requiring specific knowledge and skills tailored to the power tools industry and the Dremel brand.

πŸ“ Sample Projects

  • Developing and implementing a global brand strategy for the Dremel rotary tools segment, ensuring consistency across multiple touchpoints and regions
  • Collaborating with regional retailers and trade partners to execute successful product launches and promotional campaigns
  • Driving UX-based decisions to enhance the customer experience, such as through targeted marketing campaigns or product innovations

ASSUMPTION: These sample projects may vary based on the individual's skills, experience, and the broader market landscape.

❓ Key Questions to Ask During Interview

  • Can you describe the typical career path for someone in this role?
  • How does the company support the growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its brand marketing initiatives?
  • What is the company's approach to work-life balance, particularly in a hybrid work environment?

ASSUMPTION: These questions may help applicants better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
  • Prepare examples of your ability to drive UX-based decisions and enhance the customer experience
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.