📌 Core Information
🔹 Job Title: Brand Strategy Manager
🔹 Company: Robert Bosch Tool Corporation
🔹 Location: Mount Prospect, Illinois
🔹 Job Type: Full-time (Hybrid: 60% monthly in-office presence)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: Hybrid (3 days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing global brand strategies for the rotary tools segment
- Supporting regional retailer activations, e-commerce initiatives, and trade partnerships
- Driving user experience (UX)-based decisions to enhance the customer experience
- Leading cross-functional teams to deliver impactful launch results
- Monitoring and tracking the achievement of marketing concept targets
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement global brand strategies for the rotary tools segment in collaboration with the MKX team, ensuring marketing consistency and alignment with the brand vision.
✅ Support regional retailer activations, e-commerce initiatives, and trade partnerships by providing strategic guidance on global product launches, merchandising, and in-market promotional efforts.
✅ Invest in understanding user needs and aspirations to drive UX-based decisions that enhance the customer experience.
✅ Lead teams to deliver impactful launch results, ensuring seamless execution of marketing initiatives.
✅ Monitor and track the achievement of marketing concept targets, providing insights and adjustments as necessary.
✅ Drive the development of communication concepts that engage audiences across various touchpoints.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and performance tracking to ensure successful marketing initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a relevant field.
Experience: 5-7 years of experience in a brand marketing position with a proven track record in driving national or global brand marketing initiatives, 3+ years of experience of B2C marketing experience required.
Required Skills:
- Proven track record in driving national or global brand marketing initiatives
- Strong communication skills, with the ability to articulate business vision clearly to team members and stakeholders across functions and hierarchy
- Proficient in resolving conflicts with resilience and maintaining a positive work environment
Preferred Skills:
- Experience in the power tools industry
- Fluency in additional languages
ASSUMPTION: While experience in the power tools industry is not required, it may be beneficial for understanding the specific market and products.
💰 Compensation & Benefits
Salary Range: The U.S. base salary range for this full-time position is $105,000 to $120,000. Individual pay is determined based on several factors, including work experience and job knowledge, complexity of the role, job location, etc.
Benefits:
- Health Plans
- Dental Plans
- Vision Plans
- Health Savings Accounts
- Flexible Spending Accounts
- 401(K) Retirement Plan
- Wellness Programs
- Life Insurance
- Short Term Disability Insurance
- Long Term Disability Insurance
- Paid Time Off
- Parental Leave
- Adoption Assistance
- Reimbursement of Education Expenses
Working Hours: Full-time position with a hybrid work arrangement (3 days in office per week).
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. Actual compensation may vary based on factors such as work experience and job knowledge.
📌 Applicant Insights
🔍 Company Context
Industry: The company operates within the Power Tools business of Bosch, focusing on the manufacturing and distribution of power tools and accessories.
Company Size: Robert Bosch Tool Corporation is a division of Bosch, a multinational engineering and electronics organization with over 390,000 associates worldwide. The Mount Prospect location has approximately 284 employees.
Founded: The company was founded in 1886 by Robert Bosch in Stuttgart, Germany. The Mount Prospect location has been operating since 1961.
Company Description:
- The company is committed to social and environmental responsibility, with a focus on sustainability, paying it forward, giving back, and lifelong learning.
- The Dremel brand, a part of the company, is known for its versatile, easy-to-use tool systems that deliver the perfect solution for almost any job.
- The company values include pursuing the uncommon, thriving together, inspiring with creativity, adapting to win, and being authentically you.
Company Specialties:
- Manufacturing and distribution of power tools and accessories
- Brand marketing and management
- Global brand strategy development
- Cross-functional team leadership
Company Website: https://www.dremel.com/
ASSUMPTION: The company's commitment to social and environmental responsibility is a key aspect of its culture and may influence the types of projects and initiatives employees work on.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, cross-functional collaboration, and performance tracking.
Reporting Structure: The Brand Strategy Manager will report to the Marketing Director and work closely with the MKX team, as well as other cross-functional teams within the organization.
Work Arrangement: This is a hybrid role with 60% monthly in-office presence, requiring employees to work on-site for three days per week.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company or the broader Bosch organization.
- Opportunities to work on global brand strategy projects, expanding knowledge and skills in international marketing.
- Chances to collaborate with and learn from cross-functional teams, gaining exposure to various aspects of the business.
ASSUMPTION: Growth opportunities will depend on individual performance, company needs, and the broader market landscape.
🌍 Location & Work Environment
Office Type: The Mount Prospect office is a modern, professional workspace with a collaborative and innovative atmosphere.
Office Location(s): 1800 W Central Rd, Mt Prospect, IL 60056, USA
Geographic Context:
- The Mount Prospect location is situated in the northwest Chicago suburb, offering a mix of urban and suburban living options.
- The area is known for its strong sense of community, with numerous parks, schools, and recreational facilities nearby.
- The office is conveniently located near major highways and public transportation, making it easily accessible for employees.
Work Schedule: Full-time, with a hybrid work arrangement (3 days in office per week).
ASSUMPTION: The work environment may be subject to change based on the company's evolving needs and the broader market landscape.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and brand management skills
- Communication and presentation abilities
- Cross-functional collaboration and leadership skills
- Performance tracking and data-driven decision-making
Application Tips:
- Highlight relevant brand marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the power tools industry and the Dremel brand in your application materials.
- Prepare examples of your ability to drive UX-based decisions and enhance the customer experience.
ATS Keywords: Brand Strategy, Global Brand Marketing, Cross-Functional Team Leadership, Performance Tracking, User Experience, Power Tools Industry, Dremel Brand
ASSUMPTION: The application process may vary based on the company's evolving needs and the broader market landscape.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Design and presentation software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required may vary based on the projects and initiatives the Brand Strategy Manager works on.
👔 Cultural Fit Considerations
Company Values:
- Pursue the Uncommon: Be Different. Be Dremel!
- Thrive together: Greatness is unlocking each other’s potential
- Inspire with Creativity: We Dream with our eyes wide open
- Adapt to win: Climb it. Go through it. Work around it.
- Be Authentically You: Embrace individuality
Work Style:
- Collaborative and innovative
- Data-driven and results-oriented
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with the company's values, particularly 'Pursue the Uncommon' and 'Be Authentically You'?
- Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
- Do you thrive in a collaborative, cross-functional work setting?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with cross-functional teams and aligning with the company's values.
⚠️ Potential Challenges
- Balancing global brand strategy development with regional retailer activations and e-commerce initiatives
- Managing cross-functional teams and ensuring seamless execution of marketing initiatives
- Adapting to a hybrid work environment and maintaining productivity and collaboration
- Keeping up with industry trends and market changes in the power tools industry
ASSUMPTION: These challenges may vary based on the individual's skills, experience, and the broader market landscape.
📈 Similar Roles Comparison
- Compared to other brand strategy roles, this position places a greater emphasis on cross-functional team leadership and performance tracking.
- In the power tools industry, this role may require a deeper understanding of the specific market and products, as well as the ability to work with regional retailers and trade partners.
- Career progression in this role may involve moving into senior marketing roles or management positions within the company or the broader Bosch organization.
ASSUMPTION: This role may differ from similar positions in other industries or companies, requiring specific knowledge and skills tailored to the power tools industry and the Dremel brand.
📝 Sample Projects
- Developing and implementing a global brand strategy for the Dremel rotary tools segment, ensuring consistency across multiple touchpoints and regions
- Collaborating with regional retailers and trade partners to execute successful product launches and promotional campaigns
- Driving UX-based decisions to enhance the customer experience, such as through targeted marketing campaigns or product innovations
ASSUMPTION: These sample projects may vary based on the individual's skills, experience, and the broader market landscape.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for someone in this role?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its brand marketing initiatives?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
ASSUMPTION: These questions may help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
- Prepare examples of your ability to drive UX-based decisions and enhance the customer experience
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
