📌 Core Information
🔹 Job Title: Brand Strategy Specialist
🔹 Company: Juniper
🔹 Location: Remote (with offices in Toronto and Vancouver)
🔹 Job Type: Full-time
🔹 Category: Branding & Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product campaign strategies for creators
- Managing end-to-end product campaign development
- Collaborating with cross-functional teams and creators
- Conducting qualitative research and presenting insights
ASSUMPTION: This role requires a strong understanding of the creator economy and digital culture, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Research and develop over 25 creator product campaigns annually
✅ Act as the dedicated brand expert for 10-12 Juniper creator clients
✅ Own the end-to-end development of product campaigns from concept to approval
✅ Propose new brand identities or strengthen existing ones through storytelling and collaboration
✅ Lead external communications related to brand strategy
ASSUMPTION: This role involves a high degree of independence and requires strong self-motivation and organization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in brand strategy, creative agencies, or related fields
Required Skills:
- Passion for the creator economy and digital culture
- Strong qualitative research skills
- Compelling presentation skills
- Ability to connect storytelling with physical products
- Highly organized with strong project management skills
Preferred Skills:
- Experience in creative agencies, PR firms, or brand studios
- Experience working on product launches or campaign development
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD (based on industry standards for similar roles and experience levels)
Benefits:
- Competitive compensation
- Paid time off and company-wide paid shutdown during the December holiday season
- Flexible work schedule
- Annual allowance for wellness, education, home office setup, and more
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically creator-focused eCommerce and merchandising
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2016, with a history of working with large online creators and transforming commerce by providing world-class product capabilities
Company Description:
- Juniper Creates is a premium, custom merchandising solution for the world’s largest online creators
- They design, manufacture, market, and ship imaginative products to fans around the world
- Juniper aims to transform commerce by putting world-class product capabilities in the hands of creators and entrepreneurs
Company Specialties:
- Engagement and marketing
- Growth and eCommerce
- Design and manufacturing
- Fulfillment and digital marketing
- Branding and business technology
- Influencers and creators
Company Website: junipercreates.com
ASSUMPTION: Juniper's focus on the creator economy and its unique business model make it an attractive option for candidates interested in innovative and fast-paced environments.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the brand strategy team and the company as a whole
Reporting Structure: This role reports directly to the Brand Strategy leadership team and collaborates with various cross-functional teams, including product design, development, and launch operations
Work Arrangement: Remote OK, with offices in Toronto and Vancouver, allowing for flexible work arrangements and a hybrid work environment if desired
Growth Opportunities:
- Advancement within the brand strategy team, such as taking on more clients or leading projects
- Expansion into other areas of the business, such as marketing, design, or product development
- Potential career progression into management or leadership roles within the company
ASSUMPTION: Juniper's focus on growth and innovation creates opportunities for employees to develop new skills and take on additional responsibilities as the company expands.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in Toronto and Vancouver
Office Location(s): 123 Edward Street, Toronto, Ontario M5G 0A8, CA
Geographic Context:
- Toronto: A multicultural city with a thriving tech industry and a strong creative community
- Vancouver: A coastal city known for its natural beauty and vibrant arts scene
Work Schedule: Flexible work schedule, with the ability to accommodate flexible hours as long as results are delivered and workflows are maintained
ASSUMPTION: Juniper's remote-first work environment allows for a high degree of flexibility and work-life balance, while still providing opportunities for in-person collaboration and connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the brand strategy team
- Final interview with the leadership team
Key Assessment Areas:
- Understanding of the creator economy and digital culture
- Qualitative research skills and ability to generate insights
- Presentation and communication skills
- Project management and organizational skills
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare examples of your qualitative research and presentation skills
- Demonstrate your passion for the creator economy and understanding of Juniper's unique business model
ATS Keywords: Brand Strategy, Product Campaigns, Creator Economy, Digital Culture, Qualitative Research, Project Management, Cross-functional Collaboration, External Communication, Storytelling, Product Development, Client Management
ASSUMPTION: Juniper's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a fast-paced, innovative environment.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Qualitative research tools (e.g., SurveyMonkey, Google Forms)
- Creator-facing platforms (e.g., YouTube, Discord, Reddit, Twitch, Steam)
ASSUMPTION: Juniper uses a variety of tools and technologies to facilitate collaboration and communication among team members and with creators.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivery
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the creator economy?
- Can you describe a time when you had to adapt to a significant change in a project or campaign?
- How do you approach building and maintaining strong relationships with clients or stakeholders?
ASSUMPTION: Juniper values candidates who are creative, collaborative, and adaptable, with a strong work ethic and a passion for the creator economy.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating the unique dynamics and needs of individual creator clients
- Keeping up with the fast-paced and ever-changing creator economy
- Balancing remote work and maintaining productivity and engagement
ASSUMPTION: Juniper's fast-paced and dynamic environment can present challenges, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional brand strategy roles, this position focuses specifically on the creator economy and requires a deep understanding of digital culture
- This role offers the opportunity to work directly with high-profile creators and have a significant impact on their brand and product strategies
- Career progression in this role could lead to management or leadership positions within the brand strategy team or the company as a whole
ASSUMPTION: While this role shares similarities with other brand strategy positions, its focus on the creator economy and unique business model sets it apart.
📝 Sample Projects
- Developing a product campaign strategy for a popular YouTuber launching a new merchandise line
- Conducting qualitative research to understand the preferences and behaviors of a creator's audience
- Collaborating with the design and development teams to create a visually appealing and on-brand product
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from research and strategy to collaboration and execution.
❓ Key Questions to Ask During Interview
- How does Juniper support the growth and development of its employees?
- Can you describe the company's approach to working with creators and understanding their unique needs?
- How does the brand strategy team collaborate with other departments, such as design and development?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Juniper measure the success of its brand strategy initiatives?
ASSUMPTION: These questions are designed to help candidates better understand Juniper's culture, values, and approach to brand strategy, as well as the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your qualitative research and presentation skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
