Branded Content Specialist

📌 Core Information

🔹 Job Title: Branded Content Specialist

🔹 Company: Thomson Reuters

🔹 Location: Brazil

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating engaging narratives across various formats to resonate with target audiences.
• Collaborating with cross-functional marketing communication teams.
• Leading creative brainstorming sessions based on business objectives.
• Evaluating and strategically distributing content across multiple platforms.

ASSUMPTION: The role likely involves a high degree of creative input and strategic insight to craft impactful branded content narratives that align with Thomson Reuters' industry-leading position.

📋 Key Responsibilities

✅ Develop strategies for branded content to enhance customer relationships.

✅ Create narratives across formats such as video, blogs, and podcasts.

✅ Collaborate with various departments to achieve desired business goals.

✅ Distribute content via owned, earned, and paid media channels.

✅ Analyze data to assess the effectiveness of content channels.

✅ Manage project lifecycles, ensuring timelines and budgets are met.

✅ Communicate project updates to stakeholders.

ASSUMPTION: These responsibilities indicate a need for both creative expertise and project management skills to deliver high-quality content within budgetary constraints.

🎯 Required Qualifications

Education: Completed degree in marketing or a related field

Experience: Demonstrated marketing experience focusing on brand content and communication strategies

Required Skills:

• Excellent verbal and written communication
• Proficiency in Microsoft Office Suite and Adobe tools
• Strong content creation and marketing skills
• Data analysis for measuring content impact

Preferred Skills:

• Intermediate to advanced English proficiency
• Team collaboration and leadership skills

ASSUMPTION: Given the global nature of Thomson Reuters, bilingual skills and cross-cultural communication may also be advantageous.

💰 Compensation & Benefits

Salary Range: Not specified. Candidates can expect competitive compensation aligned with industry standards and experience.

Benefits:

• Comprehensive health and dental plans
• Flexible working arrangements with options for remote work
• Professional development and learning opportunities

Working Hours: 40 hours per week, with hybrid flexibility (2-3 days on-site)

ASSUMPTION: The emphasis on flexibility and professional growth underscores Thomson Reuters' commitment to work-life balance and employee development.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development and Information Services

Company Size: 10,001+ employees, offering a vast network and resources for career growth

Founded: Date not specified; however, company has been a market leader for nearly 160 years

Company Description:

• Leading provider of news and information tools
• Aids professionals in legal, tax, accounting, and compliance sectors
• Committed to diversity and inclusion in the workforce

Company Specialties:

• Intelligent Information
• Accounting and Legal Services
• Media and Technology

Company Website: http://tr.com

ASSUMPTION: With a global presence and extensive employee base, Thomson Reuters likely provides opportunities for international collaboration and career progression.

📊 Role Analysis

Career Level: Mid-level with opportunities for leadership development

Reporting Structure: Reports to senior marketing management within branded content division

Work Arrangement: Hybrid model promoting flexibility and teamwork

Growth Opportunities:

• Internal talent marketplace for cross-departmental projects
• Mentorship and leadership development programs
• Access to global industry insights and networks

ASSUMPTION: Role offers robust professional growth through diverse project involvement and learning platforms like LinkedIn Learning.

🌍 Location & Work Environment

Office Type: Modern office facilities supporting digital and in-person collaboration

Office Location(s): Located in Brazil, part of a global network with presence in key international cities

Geographic Context:

• Located in a vibrant urban area with access to business and cultural hubs
• Proximity to industry leaders in legal and tax sectors
• Part of a diverse, global community of professionals

Work Schedule: 2-3 days on-site per week; flexible arrangements possible

ASSUMPTION: The location in Brazil suggests potential for regional market influence and participation in international projects.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Technical and competency-based interview rounds
• Final interview with senior management

Key Assessment Areas:

• Content creation and storytelling abilities
• Collaborative and leadership skills
• Analytical thinking and channel strategy development

Application Tips:

• Highlight relevant experience in brand content development
• Showcase strong communication skills in both English and Portuguese
• Provide examples of previous successful marketing campaigns

ATS Keywords: Branded content development, collaboration, creative storytelling, data analysis, leadership

ASSUMPTION: As an influential global company, Thomson Reuters likely uses a rigorous selection process to identify candidates who fit their innovative and diverse culture.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Microsoft Office Suite
• Content management and data analytics platforms

ASSUMPTION: Given the emphasis on content creation, proficiency in industry-standard tools like Adobe and Microsoft Office is essential for success.

👔 Cultural Fit Considerations

Company Values:

• Diversity and Inclusion
• Professional integrity and accountability
• Commitment to innovation and continuous improvement

Work Style:

• Collaborative team environment
• Independent and flexible task management
• Goal-oriented and strategy-focused execution

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Can you effectively balance creative freedom with strategic goals?
• Are you committed to personal and professional growth?

ASSUMPTION: Candidates successful in this role are likely adaptive, growth-minded individuals who value collaboration and diversity.

⚠️ Potential Challenges

• Balancing diverse content formats with strategic objectives
• Navigating complex internal and external stakeholder expectations
• Meeting tight deadlines while maintaining creative quality
• Adapting content strategies to global and local market needs

ASSUMPTION: Managing multiple projects and aligning them with overarching business goals, while meeting stakeholder expectations, could be challenging.

📈 Similar Roles Comparison

• Compared to pure digital marketing roles, more emphasis on storytelling
• Greater focus on cross-functional collaboration than typical content writer positions
• Incorporates strategic analysis similar to branding strategist roles

ASSUMPTION: This role likely encompasses broader strategic oversight than a typical content creation position, blending creativity with business acumen.

📝 Sample Projects

• Developing a global podcast series focused on legal and tax innovations
• Creating multimedia campaigns for major product launches
• Designing infographics and webinars to enhance market presence

ASSUMPTION: Involvement in diverse, high-impact projects is anticipated, catering to different markets and audiences.

❓ Key Questions to Ask During Interview

• How does the company support professional development and learning?
• What are the key metrics for success in this role?
• Can you describe the team structure and dynamics?
• What are the most rewarding aspects of working at Thomson Reuters?
• How is feedback from projects incorporated into future strategies?

ASSUMPTION: Understanding the company's commitment to growth and learning, as well as the nuances of team dynamics, will be crucial for potential candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume highlighting relevant branded content experience
• Include a cover letter explaining your interest in Thomson Reuters
• Showcase any multimedia or strategic projects you have led
• Reach out to the recruiting team for any specific questions or clarifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.