📌 Core Information
🔹 Job Title: Branding and Marketing Specialist – Startup Support Advisor
🔹 Company: Co-creation Hub
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Part-time
🔹 Category: Marketing & Branding
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Lagos, Nigeria)
🚀 Job Overview
Key aspects of this role include:
- Providing expert branding and marketing advisory to startups in Co-creation Hub's programs
- Equipping startups with knowledge, tools, and strategies to build strong brands and establish market presence
- Conducting workshops and one-on-one coaching sessions tailored to startups' unique needs
- Developing branding strategies, marketing plans, and evaluating campaign effectiveness
ASSUMPTION: This role requires a strong background in branding, marketing, and startup advisory, with a focus on the social impact sector. Familiarity with the African EdTech ecosystem is an advantage.
📋 Key Responsibilities
✅ Provide branding and marketing advisory support to startups through workshops and one-on-one coaching
✅ Develop branding strategies, including visual identity and messaging frameworks
✅ Advise startups on market positioning, target audience segmentation, and customer engagement strategies
✅ Guide startups in crafting tailored go-to-market strategies, including digital marketing plans
✅ Assist startups in creating compelling narratives and developing key messaging frameworks
✅ Offer guidance on brand asset creation and support startups in implementing marketing campaigns
✅ Deliver training on branding and marketing best practices and share resources to help startups sustain their efforts
✅ Provide weekly status updates, document key insights, and create a milestone tracker for progress
✅ Develop a closing report summarizing communication successes, lessons learned, and recommendations
ASSUMPTION: This role involves close collaboration with diverse stakeholders, including startups, program managers, and other team members. Strong communication and interpersonal skills are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in branding, storytelling, and strategic communication, with a focus on startup advisory or the social impact sector
Required Skills:
- Excellent communication and interpersonal skills
- Strong track record of supporting startups or SMEs in developing brand narratives and outreach strategies
- Knowledge of African EdTech ecosystems (advantage)
Preferred Skills:
- Experience working in a startup or social impact environment
- Fluency in local languages (e.g., Yoruba, Igbo, Hausa)
ASSUMPTION: Candidates with relevant experience in the African EdTech ecosystem or social impact sector will be prioritized.
💰 Compensation & Benefits
Salary Range: NGN 1,500,000 - 2,500,000 per annum (pro-rated for part-time position)
Benefits:
- Opportunity to work in a dynamic, innovative environment
- Access to a network of startups, mentors, and industry experts
- Professional development opportunities
Working Hours: 30 hours per week, with flexibility to work remotely when needed
ASSUMPTION: The salary range is based on industry standards for marketing and branding specialists with 2-5 years of experience in Nigeria.
📌 Applicant Insights
🔍 Company Context
Industry: Co-creation Hub operates in the technology and social impact sectors, focusing on innovation, entrepreneurship, and creative problem-solving
Company Size: Co-creation Hub has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth
Founded: 2010, with a mission to accelerate the application of social capital and technology for economic prosperity in Nigeria and across Africa
Company Description:
- Co-creation Hub is a social innovation center dedicated to accelerating the application of social capital and technology for economic prosperity
- The technology hub serves as an Open Living Lab, integrating user-driven innovation in the co-creative process of new services, products, and societal infrastructures
- CcHUB's methodology engages a community of progressive stakeholders in co-creating solutions to social challenges faced by the average Nigerian
Company Specialties:
- Innovation consulting
- Startup support and acceleration
- Research and development
- Technology and product development
- Social innovation and impact
Company Website: http://www.cchubnigeria.com/
ASSUMPTION: Co-creation Hub's focus on innovation, entrepreneurship, and social impact creates a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Program Manager or relevant department head within Co-creation Hub
Work Arrangement: Part-time, with flexibility to work remotely when needed. The role is based in Lagos, Nigeria, with on-site presence required for workshops and meetings
Growth Opportunities:
- Potential to transition to a full-time role or take on additional responsibilities within the organization
- Opportunities to work with and learn from experienced mentors and industry experts
- Access to professional development opportunities and training programs
ASSUMPTION: This role offers a unique opportunity to gain experience in startup support, branding, and marketing within a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Co-creation Hub's main office is located in Lagos, Nigeria, with additional locations in Abuja, Kigali, Nairobi, and Windhoek
Office Location(s): Sabo, Yaba, Lagos, Lagos 101212, NG
Geographic Context:
- Lagos is Nigeria's largest city and a major economic hub, offering a vibrant and diverse cultural scene
- The city is home to a thriving startup ecosystem, with numerous incubators, accelerators, and tech communities
- Lagos experiences a tropical wet and dry climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
Work Schedule: The role requires a part-time commitment of 30 hours per week, with flexibility to work remotely when needed. On-site presence is required for workshops, meetings, and events
ASSUMPTION: Lagos offers a dynamic and vibrant work environment, with a thriving startup ecosystem and numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Branding and marketing expertise
- Startup advisory experience
- Cultural fit and alignment with Co-creation Hub's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the African EdTech ecosystem and Co-creation Hub's mission
- Prepare examples of your branding and marketing work, as well as any startup advisory experience
ATS Keywords: Branding, Marketing, Startup, Advisory, Social Impact, EdTech, Workshops, Coaching, Market Positioning, Customer Engagement, Digital Marketing, Training, Milestone Tracker, Closing Report
ASSUMPTION: Co-creation Hub's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Social media platforms (Facebook, Twitter, LinkedIn)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard and widely used in marketing and branding professions.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Impact and social responsibility
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on impact and results-driven outcomes
Self-Assessment Questions:
- How do you align with Co-creation Hub's mission to accelerate the application of social capital and technology for economic prosperity?
- How do you approach working collaboratively with diverse stakeholders, including startups, mentors, and industry experts?
- How do you ensure that your branding and marketing strategies are tailored to the unique needs and context of each startup you support?
ASSUMPTION: Co-creation Hub values candidates who are innovative, collaborative, and committed to driving social impact through their work.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to the unique needs and contexts of each startup supported
- Balancing part-time work commitments with other responsibilities
- Navigating the dynamic and sometimes unpredictable startup ecosystem
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role differs from traditional marketing or branding positions in its focus on startup support and advisory services
- It offers a unique opportunity to work with a diverse range of startups and gain exposure to various industries and sectors
- Career progression may involve transitioning to a full-time role or taking on additional responsibilities within the organization
ASSUMPTION: This role provides a unique blend of marketing and branding expertise with startup support and advisory services, offering a distinct career path within the social impact sector.
📝 Sample Projects
- Developing a comprehensive branding strategy for an EdTech startup focused on improving access to quality education in Nigeria
- Conducting a market segmentation analysis for a social impact startup focused on affordable housing solutions in Lagos
- Creating a tailored go-to-market strategy for a startup developing innovative solar-powered refrigeration systems for rural communities
ASSUMPTION: These sample projects illustrate the diverse range of branding and marketing challenges that candidates may face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Co-creation Hub's overall mission and strategy?
- What are the most pressing challenges facing startups in the African EdTech ecosystem, and how can this role address them?
- How does Co-creation Hub support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Co-creation Hub foster a culture of innovation and collaboration among its team members and partners?
ASSUMPTION: These interview questions are designed to provide insight into the role, the organization, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your branding and marketing work, as well as any startup advisory experience
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
