📌 Core Information
🔹 Job Title: Broadband Integrated Marketing Manager - MarTech Integration and Transition Support
🔹 Company: T-Mobile
🔹 Location: Bellevue, Washington & Denver, Colorado
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 4+ years in marketing technology, integrated marketing, or marketing operations roles
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading the integration and transition of marketing data systems from Salesforce to Adobe
- Ensuring smooth workflows, stakeholder alignment, and clear documentation
- Driving the connection between marketing platforms and media activation for timely, accurate data
- Collaborating across data engineering, platform, and media teams to automate audience segments, pricing logic, and feedback loops
- Providing support for audience strategy, enabling compliant segmentation and activation
- Overseeing data delivery across multiple cross-functional teams, refining dynamic pricing capabilities, and streamlining omnichannel flows
- Championing governance best practices, maintaining clear documentation, and implementing data hygiene and standards across all systems
ASSUMPTION: This role requires a strong understanding of both Salesforce and Adobe Experience Cloud, as well as experience working with media activation platforms and CRM-based campaign strategies.
📋 Key Responsibilities
✅ Support the transition of marketing data processes and workflows from Salesforce to Adobe, including documentation, process refinement, and stakeholder coordination
✅ Lead integration of marketing systems with media activation platforms, ensuring accurate and timely data delivery for campaign activation
✅ Collaborate with platform, data engineering, and media teams to automate marketing data flows, such as audience segments, pricing logic, and performance feedback loops
✅ Ensure seamless connection between first-party data systems and media platforms to enable audience targeting, suppression, and real-time personalization
✅ Provide subject matter expertise consultation to audience and campaign teams in support of CRM and contextual marketing initiatives
✅ Enable segmentation strategies and audience activation using first-party data, ensuring compliance with privacy and platform guidelines
✅ Partner closely with performance and analytics teams to measure campaign impact and optimize audience strategies
✅ Oversee and manage data-related deliverables across five cross-functional delivery teams, ensuring timelines, dependencies, and quality standards are met
✅ Lead collaboration with internal stakeholders to define and refine requirements for dynamic, time-based pricing enablement across omnichannel marketing platforms
✅ Automate and streamline data flows to prioritized media platforms to enhance operational efficiency and speed-to-market
✅ Maintain clear documentation of processes, data flows, and decision logic to ensure cross-team transparency and ease of onboarding
✅ Advocate for and enforce best practices in data hygiene, naming conventions, and governance across marketing systems
ASSUMPTION: This role requires strong project management skills, excellent communication and collaboration abilities, and experience working with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field required; Master's/Advanced degree preferred
Experience: 4+ years in marketing technology, integrated marketing, or marketing operations roles
Required Skills:
- Proven experience leading cross-functional teams or initiatives involving multiple delivery teams or workstreams
- Strong working knowledge of Salesforce, Adobe Experience Cloud, and data automation pipelines
- Familiarity with pricing systems, dynamic content delivery, and omnichannel campaign frameworks
- Experience with media activation platforms (e.g., DSPs, Meta, Google, email/SMS platforms) and CRM-based campaign strategies
- Exceptional project management skills
- Excellent communication and collaboration abilities
- Experience working on broadband, telecom, or subscription-based services preferred
- Working knowledge of CDPs, audience segmentation platforms, or customer data frameworks preferred
- Prior involvement in MarTech migration projects (Salesforce → Adobe) preferred
Preferred Skills:
- Working knowledge of additional marketing technologies and tools
- Experience with data governance and data quality management
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in broadband, telecom, or subscription-based services will have a better understanding of the industry-specific challenges and opportunities in this role.
💰 Compensation & Benefits
Salary Range: $88,200 - $159,200 (Based on the provided range and company size, this appears to be competitive for a mid-level marketing manager role in the telecommunications industry)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits and childcare subsidy
- Tuition assistance and college coaching
- Short- and long-term disability insurance
- Voluntary life, accident, and long-term care insurance
- Mobile service and home internet discounts
- Pet insurance and commuter programs
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The provided salary range appears to be competitive for a mid-level marketing manager role in the telecommunications industry. However, the actual salary may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a leading provider of wireless communication services in the United States, offering 4G LTE and transformative nationwide 5G network.
Company Size: 10,001+ employees. As a large company, T-Mobile offers extensive resources, opportunities for career growth, and a well-established company culture.
Founded: 1990. T-Mobile has a rich history and has been a pioneer in the wireless industry, known for its innovative approach to customer service and industry disruption.
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
- Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a well-established company with a strong brand presence and a reputation for innovation in the telecommunications industry. This role offers the opportunity to work for a large, successful company with a focus on growth and disruption.
📊 Role Analysis
Career Level: Mid-level marketing manager role, with potential for growth and advancement within the marketing department or the broader organization.
Reporting Structure: This role reports directly to the Senior Manager, Integrated Marketing, and collaborates with cross-functional teams, including data engineering, platform, media, and performance teams.
Work Arrangement: Hybrid work arrangement, with 3 days on-site per week, allowing for flexibility and a balance between remote work and in-office collaboration.
Growth Opportunities:
- Progression to a senior-level marketing manager role within the marketing department
- Expansion into other areas of marketing, such as brand management, product marketing, or campaign management
- Transition into a leadership role within the broader organization, such as a director or vice president of marketing
- Development of expertise in emerging technologies, such as 5G, IoT, or AI, and becoming a subject matter expert in these areas
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities for career advancement, skill development, and exposure to cutting-edge technologies in the telecommunications industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities, located in Bellevue, Washington, and Denver, Colorado.
Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US; 1 Ravinia Dr, Atlanta, GA 30346, US; Frisco, Texas, US; Overland Park, Kansas, US
Geographic Context:
- Bellevue, Washington: A suburb of Seattle, Bellevue offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a thriving tech industry.
- Denver, Colorado: Known for its vibrant arts and culture scene, Denver offers a high quality of life with a mix of urban and outdoor recreation opportunities, as well as a strong job market.
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site per week), allowing for flexibility and a balance between remote work and in-office collaboration.
ASSUMPTION: Both Bellevue, Washington, and Denver, Colorado, offer attractive living environments with a mix of urban and outdoor recreation opportunities, as well as strong job markets and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with hiring manager and cross-functional team members
- Final interview with the Senior Manager, Integrated Marketing
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in Salesforce, Adobe Experience Cloud, and media activation platforms
- Project management skills and ability to lead cross-functional teams
- Communication and collaboration abilities, particularly with marketing, data, and tech teams
- Problem-solving skills and ability to navigate complex marketing data systems
- Alignment with T-Mobile's company culture and values
Application Tips:
- Highlight relevant experience and skills in your resume, using the job description as a guide
- Tailor your cover letter to address the specific requirements and responsibilities of the role
- Prepare for behavioral and technical interview questions by researching the company, role, and industry
- Be ready to discuss your experience with marketing data systems, media activation platforms, and CRM-based campaign strategies
- Demonstrate your ability to lead cross-functional teams and manage complex marketing data projects
ATS Keywords: Salesforce, Adobe Experience Cloud, marketing data systems, media activation, CRM, campaign strategies, project management, cross-functional teams, data automation, audience segmentation, pricing logic, dynamic content delivery, omnichannel marketing, data governance
ASSUMPTION: T-Mobile uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your visibility to the hiring team.
🛠️ Tools & Technologies
- Salesforce
- Adobe Experience Cloud
- Media activation platforms (e.g., DSPs, Meta, Google, email/SMS platforms)
- CRM-based campaign strategies
- Data automation pipelines
- Pricing systems
- Dynamic content delivery
- Omnichannel campaign frameworks
- Data governance tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and required skills.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: Disruptive, innovative, and always putting customers first
- Win Together: Collaborative, inclusive, and supportive of one another's success
- Think Big: Ambitious, strategic, and focused on driving meaningful impact
- Own It: Accountable, responsible, and committed to delivering results
- Invent: Creative, resourceful, and always looking for new ways to improve
Work Style:
- Fast-paced and dynamic, with a focus on agile decision-making and execution
- Collaborative and cross-functional, with a focus on teamwork and stakeholder alignment
- Data-driven and analytical, with a focus on using data to inform marketing strategies and campaigns
- Customer-centric, with a focus on understanding and meeting the needs of T-Mobile's diverse customer base
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments and enjoy working with cross-functional teams?
- Are you comfortable leading projects and driving results in a dynamic and evolving industry?
- Do you have a strong understanding of marketing data systems, media activation platforms, and CRM-based campaign strategies?
- Are you able to balance multiple priorities and manage complex marketing data projects?
- Do you share T-Mobile's commitment to innovation, customer focus, and disruptive thinking?
ASSUMPTION: T-Mobile's company culture values innovation, collaboration, and a customer-centric approach. Candidates who align with these values and work styles will be a strong fit for the organization.
⚠️ Potential Challenges
- Managing multiple priorities and complex marketing data projects simultaneously
- Navigating a large, matrixed organization with multiple stakeholders and cross-functional teams
- Keeping up with the latest marketing technologies and trends in the rapidly evolving telecommunications industry
- Balancing the need for innovation and disruption with the need for stability and consistency in marketing campaigns
- Ensuring data privacy and security in marketing campaigns and customer interactions
ASSUMPTION: These challenges are inherent to the role and the telecommunications industry, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on MarTech integration and transition support, with a specific emphasis on the Salesforce to Adobe migration
- Compared to other marketing manager roles, this position requires a strong technical background in marketing data systems and media activation platforms
- Career path comparison: This role offers a clear path for progression to senior-level marketing manager roles within the marketing department or broader organization
ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique focus on MarTech integration and transition support sets it apart and offers a distinct career path for the right candidate.
📝 Sample Projects
- Leading the successful migration of marketing data processes and workflows from Salesforce to Adobe, with minimal disruption to marketing campaigns and customer experiences
- Implementing dynamic pricing capabilities and streamlining omnichannel flows to improve speed and efficiency in marketing campaigns
- Developing and executing a comprehensive data governance strategy to ensure data accuracy, consistency, and compliance across marketing systems
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, as well as the potential impact and value that a successful candidate can bring to the organization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Salesforce to Adobe migration and the expected timeline for completion?
- How does this role collaborate with other marketing teams, such as brand management, product marketing, and campaign management?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does T-Mobile support the professional development and growth of its marketing team members?
- What are the key challenges facing the marketing department in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the organization, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the job description as a guide
- Prepare for behavioral and technical interview questions by researching the company, role, and industry
- Be ready to discuss your experience with marketing data systems, media activation platforms, and CRM-based campaign strategies
- Demonstrate your ability to lead cross-functional teams and manage complex marketing data projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
