📌 Core Information
🔹 Job Title: Business Analyst - B2B Growth Marketing (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full Time
🔹 Category: Business & Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving acquisition strategy for new healthcare professionals across France
- Fostering cross-sell and upsell opportunities to increase MRR
- Improving customer retention through data-driven strategies
- Supporting the shift towards a product-led growth and self-served business model
ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive business growth and improve customer satisfaction.
📋 Key Responsibilities
✅ Analyze large datasets to identify trends, patterns, and insights that drive lead generation, MRR growth, and cross-sell/upsell opportunities
✅ Develop and optimize data-driven strategies to identify and target potential healthcare professionals
✅ Monitor and report on key performance indicators (KPIs) related to lead generation, MRR, cross-sell/upsell success, and outbound team support
✅ Provide data insights to support the company's shift towards a product-led growth strategy and enhance self-served business capabilities
✅ Collaborate with marketing, sales, global data, and local sales excellence teams to align data insights with business strategies
✅ Maintain and update databases and CRM systems to ensure data integrity and accuracy
✅ Utilize predictive modeling techniques to forecast future trends and inform strategic decisions
✅ Identify and analyze opportunities for cross-selling and upselling to existing customers, and develop strategies to maximize these opportunities
✅ Develop and implement data-driven retention strategies to improve customer satisfaction, reduce churn, and enhance long-term loyalty
ASSUMPTION: This role requires a high level of attention to detail and the ability to work collaboratively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Data Science, Statistics, Economics, Business, or a related field. A Master’s degree is a plus.
Experience: 5+ years of experience in data analysis, preferably in a B2B growth environment.
Required Skills:
- Proficiency in SQL, Excel, and data visualization tools such as Tableau or Metabase
- Experience with CRM systems (e.g., Salesforce) is a plus
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- High level of accuracy and attention to detail
- Ability to work collaboratively in a fast-paced, dynamic environment
Preferred Skills:
- Experience with predictive modeling techniques
- Familiarity with the healthcare industry
ASSUMPTION: Candidates with experience in data analysis and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and market research)
Benefits:
- Free health insurance for you and your children
- Parent Care Program: receive one additional month of leave on top of the legal parental leave
- Free mental health and coaching services through our partner Moka.care
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Work from EU countries and the UK for up to 10 days per year, thanks to our flexibility days policy
- Work Council subsidy to refund part of sport club membership or creative class
- Up to 14 days of RTT
- Lunch voucher with Swile card
- Reimbursement of public transportation
- Relocation support for international mobilities
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Paris area. Benefits are subject to change and may be updated based on company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare technology
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and teams
Founded: 2013, with a history of growth and expansion in the healthcare tech industry
Company Description:
- Doctolib is a B Corp company committed to building together the healthcare we all dream of
- More than 2,900 Doctolibers in France, Germany, Italy, and the Netherlands are helping to improve the daily lives of care teams with a new generation of technologies and services
- At the same time, Doctolib is helping over 80 million patients to effectively manage their health and provide quick and easy access to optimal healthcare
Company Specialties:
- Santé (Health)
- Internet
- Innovation
- Rails
- Health
- Scale-Up
- E-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection
- And security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthcare tech industry, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Growth Marketing FR and works closely with various teams, including marketing, sales, global data, and local sales excellence
Work Arrangement: On-site, with the opportunity to work from EU countries and the UK for up to 10 days per year
Growth Opportunities:
- Potential for career advancement within the growth marketing team or other departments
- Opportunity to work on high-impact projects and drive business growth
- Chance to learn and develop new skills in a dynamic and fast-paced environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Doctolib's headquarters is located in Levallois-Perret, with additional offices in Berlin, Milan, Nantes, Niort, and Munich
Office Location(s): 54, Quai Charles Pasqua, Levallois-Perret, Île-de-France 92300, FR
Geographic Context:
- Paris is a major European city with a thriving tech industry
- The office is located in the western suburbs of Paris, with easy access to public transportation
- The area offers a mix of urban and suburban living, with plenty of amenities and cultural attractions nearby
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- 60-minute call with the Talent Partner
- 60-minute call with the Hiring Manager (Head of Growth Marketing FR)
- Case preparation and restitution
- Final interview with the VP Growth & Strategy FR
Key Assessment Areas:
- Data analysis and interpretation skills
- Problem-solving and critical thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Be prepared to discuss your approach to data analysis and problem-solving in the interview
- Research Doctolib's company culture and values to demonstrate your fit for the role
ATS Keywords: Business Analyst, Data Analysis, Data Visualization, SQL, CRM, Growth Marketing, B2B, Healthcare, MRR, Cross-Sell, Upsell, Retention
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- SQL
- Excel
- Data visualization tools (e.g., Tableau, Metabase)
- CRM systems (e.g., Salesforce)
- Predictive modeling tools (e.g., Python, R)
ASSUMPTION: The required tools and technologies for this role are standard in the data analysis and business intelligence fields.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We continuously challenge the status quo to improve healthcare
- Collaborative: We work together to achieve our goals and support each other's growth
- Excellence: We strive for the highest standards in our work and our impact on healthcare
- Empathy: We care about our team members and the patients we serve
Work Style:
- Data-driven: We make decisions based on data and analytics
- Dynamic: We work in a fast-paced and ever-changing environment
- Collaborative: We work closely with various teams to achieve our goals
- Innovative: We continuously seek new and better ways to improve healthcare
Self-Assessment Questions:
- How do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous roles?
- How do you handle working in a dynamic and fast-paced environment, and what strategies do you use to stay organized and focused?
- How do you approach collaboration with other teams, and what is your preferred communication style?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with various teams and a strong commitment to Doctolib's values.
⚠️ Potential Challenges
- Working with large datasets and complex data structures
- Balancing multiple priorities and stakeholders
- Keeping up with the fast-paced and ever-changing healthcare tech industry
- Adapting to a dynamic and collaborative work environment
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B growth marketing within the healthcare tech industry
- Similar roles may include Business Analyst, Data Analyst, or Growth Marketing Specialist positions in other industries
- Career progression may include roles such as Senior Business Analyst, Growth Marketing Manager, or Product Manager
ASSUMPTION: This role offers a unique opportunity to work at the intersection of data analysis, business strategy, and healthcare technology.
📝 Sample Projects
- Developing a predictive model to identify high-potential healthcare professionals for targeted outreach
- Analyzing customer churn data to identify trends and develop retention strategies
- Optimizing the CRM system to improve data integrity and accuracy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity for impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the growth marketing department?
- How does this role support the company's shift towards a product-led growth strategy?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- What opportunities are there for growth and advancement within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching Doctolib's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
