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Business Analyst - B2B Growth Marketing (x/f/m)

Doctolib
Full-time
On-site
Paris, Île-de-France, France

πŸ“Œ Core Information

πŸ”Ή Job Title: Business Analyst - B2B Growth Marketing (x/f/m)

πŸ”Ή Company: Doctolib

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Permanent, Full Time

πŸ”Ή Category: Business & Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving acquisition strategy for new healthcare professionals across France
  • Fostering cross-sell and upsell opportunities to increase MRR
  • Improving customer retention through data-driven strategies
  • Supporting the shift towards a product-led growth and self-served business model

ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive business growth and improve customer satisfaction.

πŸ“‹ Key Responsibilities

βœ… Analyze large datasets to identify trends, patterns, and insights that drive lead generation, MRR growth, and cross-sell/upsell opportunities

βœ… Develop and optimize data-driven strategies to identify and target potential healthcare professionals

βœ… Monitor and report on key performance indicators (KPIs) related to lead generation, MRR, cross-sell/upsell success, and outbound team support

βœ… Provide data insights to support the company's shift towards a product-led growth strategy and enhance self-served business capabilities

βœ… Collaborate with marketing, sales, global data, and local sales excellence teams to align data insights with business strategies

βœ… Maintain and update databases and CRM systems to ensure data integrity and accuracy

βœ… Utilize predictive modeling techniques to forecast future trends and inform strategic decisions

βœ… Identify and analyze opportunities for cross-selling and upselling to existing customers, and develop strategies to maximize these opportunities

βœ… Develop and implement data-driven retention strategies to improve customer satisfaction, reduce churn, and enhance long-term loyalty

ASSUMPTION: This role requires a high level of attention to detail and the ability to work collaboratively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Data Science, Statistics, Economics, Business, or a related field. A Master’s degree is a plus.

Experience: 5+ years of experience in data analysis, preferably in a B2B growth environment.

Required Skills:

  • Proficiency in SQL, Excel, and data visualization tools such as Tableau or Metabase
  • Experience with CRM systems (e.g., Salesforce) is a plus
  • Strong analytical and problem-solving skills
  • Excellent verbal and written communication skills
  • High level of accuracy and attention to detail
  • Ability to work collaboratively in a fast-paced, dynamic environment

Preferred Skills:

  • Experience with predictive modeling techniques
  • Familiarity with the healthcare industry

ASSUMPTION: Candidates with experience in data analysis and a strong analytical mindset will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and market research)

Benefits:

  • Free health insurance for you and your children
  • Parent Care Program: receive one additional month of leave on top of the legal parental leave
  • Free mental health and coaching services through our partner Moka.care
  • For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
  • Work from EU countries and the UK for up to 10 days per year, thanks to our flexibility days policy
  • Work Council subsidy to refund part of sport club membership or creative class
  • Up to 14 days of RTT
  • Lunch voucher with Swile card
  • Reimbursement of public transportation
  • Relocation support for international mobilities

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research for similar roles in the Paris area. Benefits are subject to change and may be updated based on company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on healthcare technology

Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and teams

Founded: 2013, with a history of growth and expansion in the healthcare tech industry

Company Description:

  • Doctolib is a B Corp company committed to building together the healthcare we all dream of
  • More than 2,900 Doctolibers in France, Germany, Italy, and the Netherlands are helping to improve the daily lives of care teams with a new generation of technologies and services
  • At the same time, Doctolib is helping over 80 million patients to effectively manage their health and provide quick and easy access to optimal healthcare

Company Specialties:

  • SantΓ© (Health)
  • Internet
  • Innovation
  • Rails
  • Health
  • Scale-Up
  • E-health
  • Telehealth
  • Frenchtech
  • Online appointments
  • Healthcare
  • Technology
  • Data protection
  • And security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib is a well-established company in the healthcare tech industry, with a strong focus on growth and innovation.

πŸ“Š Role Analysis

Career Level: Mid to Senior level, with the opportunity for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Growth Marketing FR and works closely with various teams, including marketing, sales, global data, and local sales excellence

Work Arrangement: On-site, with the opportunity to work from EU countries and the UK for up to 10 days per year

Growth Opportunities:

  • Potential for career advancement within the growth marketing team or other departments
  • Opportunity to work on high-impact projects and drive business growth
  • Chance to learn and develop new skills in a dynamic and fast-paced environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Doctolib's headquarters is located in Levallois-Perret, with additional offices in Berlin, Milan, Nantes, Niort, and Munich

Office Location(s): 54, Quai Charles Pasqua, Levallois-Perret, Île-de-France 92300, FR

Geographic Context:

  • Paris is a major European city with a thriving tech industry
  • The office is located in the western suburbs of Paris, with easy access to public transportation
  • The area offers a mix of urban and suburban living, with plenty of amenities and cultural attractions nearby

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • 60-minute call with the Talent Partner
  • 60-minute call with the Hiring Manager (Head of Growth Marketing FR)
  • Case preparation and restitution
  • Final interview with the VP Growth & Strategy FR

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Problem-solving and critical thinking
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Be prepared to discuss your approach to data analysis and problem-solving in the interview
  • Research Doctolib's company culture and values to demonstrate your fit for the role

ATS Keywords: Business Analyst, Data Analysis, Data Visualization, SQL, CRM, Growth Marketing, B2B, Healthcare, MRR, Cross-Sell, Upsell, Retention

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • SQL
  • Excel
  • Data visualization tools (e.g., Tableau, Metabase)
  • CRM systems (e.g., Salesforce)
  • Predictive modeling tools (e.g., Python, R)

ASSUMPTION: The required tools and technologies for this role are standard in the data analysis and business intelligence fields.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric: We put patients first in everything we do
  • Innovative: We continuously challenge the status quo to improve healthcare
  • Collaborative: We work together to achieve our goals and support each other's growth
  • Excellence: We strive for the highest standards in our work and our impact on healthcare
  • Empathy: We care about our team members and the patients we serve

Work Style:

  • Data-driven: We make decisions based on data and analytics
  • Dynamic: We work in a fast-paced and ever-changing environment
  • Collaborative: We work closely with various teams to achieve our goals
  • Innovative: We continuously seek new and better ways to improve healthcare

Self-Assessment Questions:

  • How do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous roles?
  • How do you handle working in a dynamic and fast-paced environment, and what strategies do you use to stay organized and focused?
  • How do you approach collaboration with other teams, and what is your preferred communication style?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with various teams and a strong commitment to Doctolib's values.

⚠️ Potential Challenges

  • Working with large datasets and complex data structures
  • Balancing multiple priorities and stakeholders
  • Keeping up with the fast-paced and ever-changing healthcare tech industry
  • Adapting to a dynamic and collaborative work environment

ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on B2B growth marketing within the healthcare tech industry
  • Similar roles may include Business Analyst, Data Analyst, or Growth Marketing Specialist positions in other industries
  • Career progression may include roles such as Senior Business Analyst, Growth Marketing Manager, or Product Manager

ASSUMPTION: This role offers a unique opportunity to work at the intersection of data analysis, business strategy, and healthcare technology.

πŸ“ Sample Projects

  • Developing a predictive model to identify high-potential healthcare professionals for targeted outreach
  • Analyzing customer churn data to identify trends and develop retention strategies
  • Optimizing the CRM system to improve data integrity and accuracy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity for impact in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the growth marketing department?
  • How does this role support the company's shift towards a product-led growth strategy?
  • What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
  • What opportunities are there for growth and advancement within the company?
  • How does the company support work-life balance for its employees?

ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare for the interview by researching Doctolib's company culture and values
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.