📌 Core Information
🔹 Job Title: Business Analyst Marketing (F/H)
🔹 Company: OnePoint
🔹 Location: Nantes, Pays de la Loire, France
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the transformation of businesses and public actors by combining technological innovation and expertise
- Working in an inclusive and diverse environment with a strong focus on RSE and B Corp certification
- Joining a community of 350 talents in Nantes with expertise in data, architecture, development, product/project management, test, devops/cloud, and cybersecurity
- Collaborating with local and national accounts and benefiting from a center of excellence recognized nationally
ASSUMPTION: This role involves working on marketing projects for various clients, requiring strong business analysis skills and a solid understanding of digital marketing.
📋 Key Responsibilities
✅ Gather, analyze, and formalize the needs of marketing and business teams
✅ Facilitate functional workshops with stakeholders (marketing, data, IT)
✅ Write functional specifications and user stories
✅ Contribute to process modeling and define performance indicators
✅ Ensure the quality of deliverables throughout project phases
✅ Participate in continuous improvement of marketing tools and processes
ASSUMPTION: The role may also involve working with cross-functional teams to ensure alignment with overall business objectives and technical constraints.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or IT)
Experience: At least 5 years of experience as a Business Analyst, preferably in marketing or digital environments
Required Skills:
- Proven experience in business analysis, with a strong focus on marketing projects
- Excellent communication and workshop facilitation skills
- Strong understanding of digital marketing challenges (acquisition, CRM, customer journey, automation)
- Proficiency in SQL for data analysis and API documentation
- Ability to work in a project-based environment and collaborate with cross-functional teams
Preferred Skills:
- Experience with data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Familiarity with Agile methodologies
ASSUMPTION: While not explicitly stated, a good understanding of the French language is likely required for this role, given the location and company headquarters.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Business Analyst role in France with 5-10 years of experience, the estimated salary range is €45,000 - €60,000 per year.
Benefits:
- Flexible work arrangements, including remote work options
- Access to various training and development opportunities
- Employee wellness programs and initiatives
- Opportunities to participate in the development of new offers and opportunities
Working Hours: Full-time position with standard office hours (8:30 AM - 6:00 PM) and a flexible work arrangement that allows for remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on digital transformation and innovation
Company Size: 1,001-5,000 employees, with a strong presence in France and international offices
Founded: 2002, with over 20 years of experience in the industry
Company Description:
- OnePoint is committed to driving business growth and social progress through technological innovation
- The company invests in territories, people, and technology, with a focus on sustainability and social responsibility
- OnePoint offers a range of services, including transformation consulting, innovation, design, development, operations and security, architecture and process, organization and culture, data and AI, platforms, and supercollectives
Company Specialties:
- Digital transformation
- Vision and strategy
- Innovation
- Design
- Development
- Operations and security
- Architecture and process
- Organization and culture
- Data and AI
- Platforms
- Supercollectives
Company Website: https://www.groupeonepoint.com
ASSUMPTION: OnePoint is a large, established company with a strong focus on innovation, sustainability, and social responsibility. This role offers the opportunity to work on diverse projects and collaborate with a wide range of clients.
📊 Role Analysis
Career Level: Mid-level, with the opportunity to grow and take on more responsibilities
Reporting Structure: The role reports directly to the marketing or project management team, depending on the specific project
Work Arrangement: On-site, with flexible remote work options available
Growth Opportunities:
- Participating in the development of new offers and opportunities
- Attending internal and external training sessions
- Taking on additional responsibilities and leadership roles within the team
ASSUMPTION: This role offers numerous opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with various amenities (gym, fablab, medialab, livepoint)
Office Location(s): 3, Rue Lavoisier, Nantes, Pays de la Loire 44100, France
Geographic Context:
- Nantes is the sixth-largest city in France, with a population of around 300,000 people
- The city is known for its rich history, cultural attractions, and vibrant economy
- Nantes is well-connected by public transportation, with a tram system and numerous bus routes
Work Schedule: Standard office hours (8:30 AM - 6:00 PM) with a flexible work arrangement that allows for remote work
ASSUMPTION: The office location in Nantes offers a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone screening with a recruitment specialist
- First HR and operational interview via Teams or in-person at OnePoint's offices
- Meeting with a team leader and/or commercial representative to discuss career prospects and visit the office
- Recruitment process closure
Key Assessment Areas:
- Technical skills and experience in business analysis and marketing
- Communication and presentation skills
- Problem-solving abilities and adaptability
- Cultural fit and alignment with OnePoint's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and adaptability
- Research OnePoint's company culture and values to demonstrate your cultural fit
ATS Keywords: Business Analysis, Marketing, Digital Marketing, SQL, API, Workshop Facilitation, Project Management, Continuous Improvement, Presentation Skills, Leadership
ASSUMPTION: The recruitment process at OnePoint is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate strong problem-solving abilities and adaptability in a dynamic and collaborative work environment.
🛠️ Tools & Technologies
- SQL databases and data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., JIRA, Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack, Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and client requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and respect
- Sustainability and social responsibility
Work Style:
- Dynamic and collaborative work environment
- Focus on continuous improvement and innovation
- Strong emphasis on customer satisfaction and excellence
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing challenges and trends?
- Are you comfortable working in a dynamic and collaborative environment, with a focus on continuous improvement?
- Do you possess strong communication and presentation skills, with the ability to facilitate workshops and engage with stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong understanding of digital marketing, excellent communication skills, and a strong cultural fit with OnePoint's values and work style.
⚠️ Potential Challenges
- Working on multiple projects simultaneously, requiring strong organizational skills and time management
- Dealing with tight deadlines and changing priorities, necessitating adaptability and flexibility
- Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Keeping up with the latest trends and best practices in digital marketing, necessitating continuous learning and professional development
ASSUMPTION: These challenges can be overcome by leveraging OnePoint's resources, collaborating with colleagues, and maintaining a strong focus on continuous improvement and innovation.
📈 Similar Roles Comparison
- Business Analyst roles in marketing agencies may focus more on campaign management and less on process modeling and continuous improvement
- Business Analyst roles in tech companies may require more technical skills and less marketing-specific knowledge
- Business Analyst roles in consulting firms may involve more strategic and high-level analysis, with less focus on day-to-day project management
ASSUMPTION: This role combines elements of business analysis, marketing, and project management, offering a unique blend of skills and experiences for the right candidate.
📝 Sample Projects
- Developing a CRM strategy and implementation plan for a retail client
- Conducting a customer journey mapping and optimization project for an e-commerce client
- Designing and implementing a marketing automation workflow for a B2B client
ASSUMPTION: These sample projects illustrate the diverse range of marketing projects that a Business Analyst at OnePoint may work on, demonstrating the need for strong business analysis skills and a solid understanding of digital marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and objectives for the company?
- What opportunities are there for professional growth and development within the team and the company?
- How does OnePoint support work-life balance and employee well-being?
- What are the key challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, and will help you better understand the expectations and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://onepoint.wd3.myworkdayjobs.com/onepoint/job/Nantes-France/Business-Analyst-Marketing--F-H-_JR102410
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and adaptability
- Research OnePoint's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
