📌 Core Information
🔹 Job Title: Business Development Manager – Content Marketing (Hybrid)
🔹 Company: Informa Group Plc.
🔹 Location: New York, NY, USA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (near U.S. Informa office)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through strategic business development
- Building and maintaining strong client relationships
- Representing CMI brand at industry events and conferences
- Collaborating cross-functionally to enhance client experiences
- Staying current on industry trends and sharing market insights
ASSUMPTION: This role requires a proactive, strategic mindset with a focus on relationship-building and new business development.
📋 Key Responsibilities
✅ Business Development (80%)
- Identify and pursue new business opportunities to meet or exceed revenue goals
- Proactively engage prospects through strategic outreach (calls, emails, meetings)
- Build and maintain strong relationships with key decision-makers
- Develop tailored proposals that align with client objectives across events and digital platforms
- Manage a portfolio of high-value accounts with a focus on retention and growth
- Stay current on industry trends and share market insights with internal teams
- Represent the CMI brand at industry events and conferences, identifying new opportunities
✅ Reporting & Analytics (10%)
- Track and manage opportunities in Salesforce, ensuring accurate forecasting and reporting
- Share updates on sales performance and pipeline activity with leadership
- Provide insights to optimize offerings and inform future strategy
✅ Collaboration & Support (10%)
- Work cross-functionally to ensure seamless execution of client deliverables
- Collaborate with marketing, content, and operations teams to enhance client experiences
- Stay sharp by participating in sales training and keeping up with MarTech trends
ASSUMPTION: This role requires a strong focus on business development, with additional responsibilities in reporting, collaboration, and staying current on industry trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven success in B2B sales, ideally in business development or account management, with a demonstrated ability to exceed sales targets and drive revenue growth
Required Skills:
- Exceptional organizational skills with the ability to manage multiple priorities and deadlines effectively
- Clear, persuasive communication skills, both verbal and written, with experience presenting to senior-level stakeholders and decision-makers
- Proficiency in Microsoft Office Suite, particularly Excel, for reporting and presentations
- Ability to travel for client meetings, industry events, and conferences as needed
- Experience using Salesforce CRM for lead tracking, pipeline management, and forecasting
Preferred Skills:
- Familiarity with conferences, trade shows, or events
ASSUMPTION: Candidates should have a proven track record in B2B sales and strong organizational and communication skills. Familiarity with events and Salesforce CRM is also highly desirable.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 based on experience, plus uncapped commission
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: The salary range is based on the provided information, and benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa Group Plc. has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various markets, including Pharma, Medical & Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning.
- Informa offers a range of services, including academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of products and services, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring proven experience in B2B sales and business development.
Reporting Structure: The Business Development Manager reports directly to the Head of Sales.
Work Arrangement: This is a hybrid role, requiring the candidate to be near a U.S. Informa office such as New York, San Francisco, or Los Angeles.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within the sales team or other departments within Informa Group Plc.
- The company offers various training and development programs to support career growth.
- Informa's international presence provides opportunities for relocation and exposure to different markets.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities for career advancement and international exposure.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has a hybrid work arrangement, requiring employees to be near one of their U.S. offices.
Office Location(s): New York, San Francisco, Los Angeles
Geographic Context:
- New York, NY, USA: A major global city with a vibrant business environment and numerous cultural attractions.
- San Francisco, CA, USA: Known for its tech industry, diverse culture, and scenic beauty.
- Los Angeles, CA, USA: A global hub for entertainment, media, and technology, with a diverse and multicultural population.
Work Schedule: This is a full-time role with a hybrid work arrangement, requiring employees to be near an Informa office for a portion of the workweek.
ASSUMPTION: The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the sales team
- Final interview with the Head of Sales
- Background check and offer
Key Assessment Areas:
- Sales skills and experience
- Relationship-building abilities
- Industry knowledge and trends
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant sales experience and skills
- Demonstrate your understanding of the content marketing industry and Informa Group Plc.'s offerings
- Prepare examples of successful sales strategies and client relationships you've built or maintained
- Be ready to discuss your approach to business development and pipeline management
ATS Keywords: Business Development, Sales, B2B, Client Relationships, Pipeline Management, Salesforce, Content Marketing, Marketing Services, Data & Intelligence, Digital Events, Exhibitions, Specialist Content, Research, Consultancy, Digital Services, Lead Generation, B2B Markets, Academic Markets
ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce CRM
- Microsoft Office Suite
- Various industry-specific platforms and tools
ASSUMPTION: Familiarity with Salesforce CRM and Microsoft Office Suite is essential for this role, while experience with industry-specific platforms and tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Informa's values include being customer-focused, collaborative, innovative, and responsible.
- The company fosters a culture of inclusivity, diversity, and respect.
Work Style:
- Informa encourages a flexible and collaborative work environment.
- The company offers hybrid work arrangements and supports work-life balance.
- Informa values continuous learning and professional development.
Self-Assessment Questions:
- Do you align with Informa's customer-focused and collaborative values?
- Are you comfortable working in a hybrid environment, balancing remote and in-person collaboration?
- Do you thrive in a dynamic, international work environment that prioritizes continuous learning and development?
ASSUMPTION: Informa Group Plc. values a diverse and inclusive work environment, prioritizing cultural fit and alignment with company values.
⚠️ Potential Challenges
- Meeting or exceeding revenue targets in a competitive market
- Managing a high-value account portfolio and balancing retention with growth
- Staying current on industry trends and market insights
- Balancing remote and in-person collaboration in a hybrid work environment
ASSUMPTION: This role presents several challenges, including meeting revenue targets, managing high-value accounts, staying current on industry trends, and balancing remote and in-person collaboration.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on business development within the content marketing industry, specifically for the Content Marketing Institute (CMI) and Informa's Insights, Marketing & Innovation group.
- Industry-specific context: The content marketing industry is dynamic and growing, with a strong focus on digital platforms and events.
- Career path comparison: This role offers opportunities for career advancement within Informa Group Plc., with potential paths including senior sales roles, management positions, or transitions to other departments within the company.
ASSUMPTION: This role is unique in its focus on business development within the content marketing industry, offering distinct opportunities and challenges compared to related positions.
📝 Sample Projects
- Developing a strategic business plan to expand CMI's market share in the content marketing industry
- Identifying and pursuing new business opportunities to meet or exceed revenue targets for both CMI and Informa's Insights, Marketing & Innovation group
- Managing a portfolio of high-value accounts, focusing on retention and growth while maintaining strong client relationships
ASSUMPTION: These sample projects reflect the key responsibilities and challenges of the Business Development Manager role, focusing on business development, account management, and strategic planning.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall sales strategy for CMI and Informa's Insights, Marketing & Innovation group?
- What opportunities are there for growth and development within the sales team and Informa Group Plc. as a whole?
- How does Informa support work-life balance and employee well-being?
- What are the most effective strategies for building and maintaining strong client relationships in this role?
ASSUMPTION: These key questions help applicants better understand the role's expectations, growth opportunities, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant sales experience and skills, demonstrating your understanding of the content marketing industry and Informa Group Plc.'s offerings
- Prepare examples of successful sales strategies and client relationships you've built or maintained
- Be ready to discuss your approach to business development and pipeline management during your interviews
- Follow up with the hiring manager one week after your final interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
