📌 Core Information
🔹 Job Title: C2C Brand Executive
🔹 Company: eBay
🔹 Location: Kleinmachnow, Brandenburg, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing & Branding
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (2-3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the eBay DE team to execute the C2C Brand strategy and marketing plans.
- Collaborating with agencies and the C2C business unit to ensure alignment with objectives and deliver effective campaigns.
- Owning mid-funnel elements of the C2C activity and supporting the research and insights agenda.
- Briefing and managing creative asset development for use within internally executed paid media campaigns.
- Other ad-hoc tasks in support of the brand & paid media team, and support the running of the C2C marketing squad.
ASSUMPTION: This role requires a strong understanding of 360° marketing campaigns, particularly in ATL and digital channels, as well as experience working with creative or media agencies.
📋 Key Responsibilities
✅ Supporting the eBay DE team to execute the C2C Brand strategy and marketing plans.
✅ Supporting on campaign creative development and execution across multiple channels.
✅ Owning mid-funnel elements of the C2C activity.
✅ Working closely with a wide range of agencies to deliver cross functional plans for C2C.
✅ Liaising with the C2C business unit to ensure our plans ladder up to their objectives, work closely to find inventory and audience opportunities to inform the creative work.
✅ Supporting the C2C marketing team on the research and insights agenda including helping to prepare stimulus materials and deep diving into results and learnings.
✅ Briefing and managing creative asset development for use within internally executed paid media campaigns.
✅ Other ad-hoc tasks in support of the brand & paid media team, and support the running of the C2C marketing squad.
ASSUMPTION: This role requires strong project management and organizational skills, as well as the ability to thrive in cross-functional setups and fast-paced environments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in marketing, with a focus on brand management or campaign execution.
Required Skills:
- Proven experience supporting 360° marketing campaigns, especially in ATL and digital channels.
- Previous work with creative or media agencies—confident in briefing, coordinating & managing deliverables.
- Strong project management and organizational skills; able to juggle multiple workstreams and timelines.
- Clear communicator who thrives in cross-functional setups and fast-paced environments.
- Must be a German native speaker, with proficiency in English.
Preferred Skills:
- Experience working with eBay or similar e-commerce platforms.
- Familiarity with the C2C (Consumer-to-Consumer) market and trends.
ASSUMPTION: While not explicitly stated, a strong understanding of the e-commerce industry and eBay's platform would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in Germany)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Employee stock purchase plan.
- Generous vacation and sick leave policies.
- On-site amenities, such as fitness centers and cafeterias (at the Dreilinden office).
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (2-3 days in office).
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Germany. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce industry, with a focus on connecting buyers and sellers globally.
Company Size: eBay is a large corporation with over 18,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: eBay was founded in 1995 and has since grown into a global leader in online marketplaces.
Company Description:
- eBay is committed to connecting people and building communities to create economic opportunity for all.
- The company empowers millions of buyers and sellers in more than 190 markets around the world.
- eBay fosters a culture of innovation, authenticity, and inclusivity, where everyone can bring their unique selves to work.
Company Specialties:
- eBay specializes in e-commerce, retail, internet, and technology solutions.
- The company is known for its innovative platforms, such as the eBay marketplace, Classifieds, and StubHub.
- eBay also offers advertising services, including Promoted Listings and Sponsored Products.
Company Website: www.ebayinc.com
ASSUMPTION: eBay's global presence and diverse product offerings provide a dynamic work environment with numerous opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suited for mid-career professionals with 2-5 years of experience in marketing or a related field.
Reporting Structure: The C2C Brand Executive will report directly to the eBay DE Brand team and collaborate with various internal teams and external agencies.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be present in the office 2-3 days per week.
Growth Opportunities:
- As eBay continues to expand its C2C offerings, there may be opportunities for the incumbent to grow into a more senior role or take on additional responsibilities.
- The company's global presence may also present opportunities for international assignments or relocations.
- eBay's commitment to employee development and training may provide opportunities for professional growth and skill-building.
ASSUMPTION: Given eBay's size and global presence, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: eBay's Dreilinden office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Kleinmachnow, Brandenburg, Germany
Geographic Context:
- The office is located in the greater Berlin area, providing easy access to the city's cultural attractions, restaurants, and nightlife.
- The region offers a high quality of life, with affordable housing options and a strong sense of community.
- Germany is known for its robust economy, strong social welfare system, and high standards of living.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working remotely for 2-4 days per week.
ASSUMPTION: The hybrid work arrangement provides a good balance between work-life integration and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission through eBay's careers website.
- Phone or video screening with the hiring manager or HR representative.
- In-person or virtual interview with the eBay DE Brand team and relevant stakeholders.
- Final round interview, potentially including a case study or presentation.
Key Assessment Areas:
- Candidates' understanding of eBay's platform and the C2C market.
- Candidates' ability to think strategically and develop creative marketing campaigns.
- Candidates' project management and organizational skills.
- Candidates' communication and collaboration skills, particularly in cross-functional teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of eBay's platform and the C2C market in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work in a fast-paced environment.
ATS Keywords: eBay, C2C, Brand Executive, Marketing Campaigns, ATL, Digital Channels, Agency Coordination, Research, Insights, Asset Development, Project Management, Organizational Skills, Communication, Cross-Functional Teams
ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, creativity, and collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Hootsuite)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the internal processes and preferences of the eBay DE Brand team.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: eBay is committed to understanding and meeting the needs of its customers.
- Inclusive: eBay fosters a culture of diversity, equity, and inclusion, where everyone can bring their unique selves to work.
- One Team: eBay values collaboration and teamwork, with a focus on achieving common goals.
Work Style:
- eBay encourages a fast-paced, innovative, and agile work environment.
- The company values creativity, strategic thinking, and a customer-centric mindset.
- eBay fosters a culture of continuous learning and improvement, with a focus on driving results and achieving excellence.
Self-Assessment Questions:
- Do you have a strong understanding of eBay's platform and the C2C market?
- Are you comfortable working in a fast-paced, collaborative environment with cross-functional teams?
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you a strategic thinker with a customer-centric mindset?
ASSUMPTION: eBay's culture values innovation, collaboration, and a customer-centric mindset, with a focus on driving results and achieving excellence.
⚠️ Potential Challenges
- The C2C market is highly competitive, with a constant need to innovate and adapt to changing consumer behaviors and trends.
- eBay's global presence may require candidates to work with diverse teams across different time zones and cultural backgrounds.
- The hybrid work arrangement may present challenges in maintaining work-life balance and fostering collaboration among remote team members.
- Candidates may face competition from other experienced marketing professionals seeking similar roles within the company.
ASSUMPTION: While eBay offers numerous opportunities for growth and development, candidates should be prepared to face challenges related to the competitive nature of the C2C market and the dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand executive roles, this position focuses specifically on the C2C market, requiring a deep understanding of consumer behavior and trends in this segment.
- eBay's global presence and diverse product offerings provide a unique opportunity to work on a wide range of marketing campaigns and initiatives.
- This role may offer more opportunities for international assignments or relocations compared to similar roles within smaller or more regionally-focused companies.
ASSUMPTION: Candidates should be prepared to leverage their understanding of the C2C market and eBay's platform to differentiate themselves from other applicants for similar brand executive roles.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive C2C seller acquisition in the German market.
- Conducting market research and analysis to identify trends and opportunities in the C2C market and inform eBay's brand strategy.
- Collaborating with external agencies to create and execute a cross-channel marketing campaign to promote eBay's C2C offerings during a major sales event.
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the priorities and objectives of the eBay DE Brand team and the C2C business unit.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the eBay DE Brand team, and how this role fits within the broader organization?
- How does eBay support the professional development and growth of its employees, particularly within the marketing and brand management functions?
- Can you provide examples of successful C2C marketing campaigns that eBay has executed in the past, and how this role contributed to their success?
- How does eBay measure the success of its marketing campaigns and initiatives, and how will my performance be evaluated in this role?
- What are the key priorities and objectives for the C2C business unit in the coming year, and how will this role support their achievement?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of eBay's culture, team dynamics, and priorities, as well as the specific expectations and requirements of the C2C Brand Executive role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the eBay Careers website.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the C2C market and eBay's platform.
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work in a fast-paced environment.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
