📌 Core Information
🔹 Job Title: Campaign Decision Intern
🔹 Company: Maxis
🔹 Location: Menara Maxis, Kuala Lumpur, Malaysia
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting campaign management and decision-making processes using marketing automation platforms
- Gaining hands-on experience with Always-On Marketing Concepts, data quality assurance, cross-functional collaboration, and proof of concept (POC) development
- Working with business, digital, and technical teams to gather campaign requirements and translate insights into actionable functional specifications
- Presenting findings, campaign results, and insights to a wider audience in an engaging and understandable way
ASSUMPTION: This role is designed to provide interns with practical experience in marketing automation, data-driven decision-making, and cross-functional collaboration. It is part of Maxis' early careers program to empower young talent to turn their ambitions into achievements.
📋 Key Responsibilities
✅ Understanding Always-On Marketing Concepts:
- Learn to transition from traditional marketing campaigns to a propensity-driven approach
- Review existing campaigns to identify opportunities for enhancing customer engagement through personalized and ongoing communication
✅ Data Understanding and Quality Assurance:
- Conduct data quality checks and validation to ensure the accuracy and reliability of data used in the marketing system
- Maintain data integrity to support informed decision-making and accurately predict campaign outcomes
✅ Cross-Functional Collaboration:
- Work closely with business, digital, and technical teams to gather campaign requirements
- Translate gathered insights into clear and actionable functional specifications
✅ Presentation and Communication:
- Prepare and deliver presentations to a wider audience, showcasing findings, campaign results, and insights
- Demonstrate the ability to effectively communicate complex ideas in an engaging and understandable way
✅ Proof of Concept (POC) Development:
- Contribute to the development and testing of decisioning concepts as part of POC initiatives
- Apply real-world use cases to demonstrate the capabilities and impact of new marketing decision models
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and the intern's skillset. The role may involve additional tasks and projects as assigned.
🎯 Required Qualifications
Education: Currently pursuing a degree in Computer Science, Data Science, Business Analytics, or related fields
Experience: None specified (entry-level role)
Required Skills:
- Strong analytical and problem-solving skills
- Ability to collaborate effectively in a fast-paced environment
Preferred Skills:
- Familiarity with marketing automation platforms
- Experience with data quality assurance tools and techniques
- Excellent presentation and communication skills
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the need to communicate effectively with cross-functional teams and present findings to a wider audience.
💰 Compensation & Benefits
Salary Range: As this is an internship position, a salary range is not provided. However, Maxis offers a competitive internship stipend based on industry standards for entry-level interns in Malaysia.
Benefits:
- Gain practical experience in POC Gen AI Development
- Work with data and insights for customer campaigns
- Collaborate with cross-functional teams to drive impactful improvements
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break). Maxis offers flexible working arrangements, including remote work options, for eligible employees. However, this role is on-site and may not be eligible for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level internships in Malaysia's telecommunications industry. Actual compensation may vary based on factors such as the intern's skillset, academic background, and the duration of the internship.
📌 Applicant Insights
🔍 Company Context
Industry: Maxis operates in the telecommunications industry, providing mobile, fixed, and data & internet services to consumers and businesses in Malaysia. The industry is highly competitive and dynamic, with a focus on innovation and digital transformation.
Company Size: Maxis is a large organization with 5,001-10,000 employees, providing ample opportunities for growth and collaboration. As an intern, you will have the chance to work with various teams and gain exposure to different aspects of the business.
Founded: Maxis was founded in 1995 and has since grown to become the leading integrated telco in Malaysia. The company has a rich history of innovation and a strong commitment to empowering its employees to achieve their aspirations.
Company Description:
- Maxis is the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities
- The company offers a wide range of services, including mobile, fixed, and data & internet services, and is committed to providing reliable connectivity and a simple experience for its customers
- Maxis values commitment, performance, and possibilities, and has embedded these values into its culture to embody its culture values
Company Specialties:
- Mobile services
- Fixed services
- Data & internet services
Company Website: http://www.maxis.com.my
ASSUMPTION: Maxis' focus on innovation, digital transformation, and customer experience makes it an attractive employer for individuals seeking to gain practical experience in the telecommunications industry.
📊 Role Analysis
Career Level: This role is an entry-level position designed for interns seeking to gain practical experience in marketing automation, data-driven decision-making, and cross-functional collaboration.
Reporting Structure: The intern will report directly to the Marketing Automation team and work closely with business, digital, and technical teams to gather campaign requirements and translate insights into actionable functional specifications.
Work Arrangement: This is an on-site role based at Maxis' headquarters in Menara Maxis, Kuala Lumpur. The internship period is 3 to 6 months, with the possibility of extension based on performance and business needs.
Growth Opportunities:
- Gain practical experience in POC Gen AI Development
- Work with data and insights for customer campaigns
- Collaborate with cross-functional teams to drive impactful improvements
- Potential full-time employment opportunities upon completion of the internship, based on performance and business needs
ASSUMPTION: Maxis' early careers program is designed to empower young talent to turn their ambitions into achievements. Interns who demonstrate strong performance and a strong cultural fit may be considered for full-time employment opportunities upon completion of their internship.
🌍 Location & Work Environment
Office Type: Maxis' headquarters is a modern, high-rise building located in the heart of Kuala Lumpur's central business district. The office features an open-plan layout, collaborative workspaces, and state-of-the-art technology to support its employees' productivity.
Office Location(s): Menara Maxis, KLCC, Off Jalan Ampang, Kuala Lumpur, 50088, MY
Geographic Context:
- Kuala Lumpur is the capital and largest city in Malaysia, offering a vibrant and multicultural environment with a wide range of amenities, entertainment, and dining options
- The city is well-connected by public transportation, including light rail transit (LRT), monorail, and buses, making it easy for employees to commute to work
- Kuala Lumpur experiences a tropical rainforest climate, with warm and humid weather year-round, and occasional heavy rainfall
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break). Maxis offers flexible working arrangements, including remote work options, for eligible employees. However, this role is on-site and may not be eligible for remote work.
ASSUMPTION: The work environment at Maxis is collaborative, fast-paced, and focused on driving innovation and digital transformation. Interns can expect to work closely with cross-functional teams and gain exposure to various aspects of the business.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Maxis careers portal
- Phone or video screening with the HR team to assess communication skills and cultural fit
- Technical interview with the Marketing Automation team to evaluate data analysis, problem-solving, and presentation skills
- Final interview with the hiring manager to discuss the role, responsibilities, and expectations
Key Assessment Areas:
- Data analysis and problem-solving skills
- Presentation and communication skills
- Cultural fit and alignment with Maxis' values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role, such as data analysis, problem-solving, and presentation skills
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Maxis' business and values
- If invited to an interview, practice presenting your ideas and insights in a clear and engaging way, using real-world examples to illustrate your points
ATS Keywords: Marketing automation, data quality assurance, Always-On Marketing Concepts, propensity-driven approach, customer engagement, campaign management, decision-making processes, proof of concept (POC), presentation skills, communication skills, cross-functional collaboration, business, digital, technical teams, functional specifications
ASSUMPTION: Maxis uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being shortlisted for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Adobe Campaign, Marketo, or similar)
- Data analysis and visualization tools (e.g., Microsoft Excel, Power BI, or similar)
- Presentation software (e.g., Microsoft PowerPoint, Google Slides, or similar)
ASSUMPTION: The specific marketing automation platform used by Maxis may vary, and interns should be willing to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Commitment: Maxis values employees who are dedicated to their work and committed to helping the company achieve its goals
- Performance: Maxis expects its employees to deliver high-quality work and continuously strive for improvement
- Possibilities: Maxis encourages its employees to think creatively and innovatively, and to explore new opportunities for growth and development
Work Style:
- Collaborative: Maxis values employees who can work effectively with others and contribute to a positive and inclusive work environment
- Adaptable: Maxis expects its employees to be flexible and willing to adapt to change in a fast-paced and dynamic industry
- Data-driven: Maxis values employees who can analyze data and use it to inform decision-making and drive business outcomes
Self-Assessment Questions:
- Do you have strong analytical and problem-solving skills, and are you comfortable working with data to inform decision-making?
- Can you effectively communicate complex ideas in an engaging and understandable way, and are you comfortable presenting findings to a wider audience?
- Are you a collaborative team player who can work effectively with others to drive impactful improvements?
ASSUMPTION: Maxis values employees who are committed, high-performing, and focused on exploring new possibilities. Interns should assess their own values and work style to ensure a good fit with Maxis' culture and expectations.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and the ability to manage multiple priorities simultaneously
- Collaborating with cross-functional teams may present unique challenges, as each team may have different priorities, work styles, and communication preferences
- Maxis is a large organization with a diverse range of teams and projects, which may require interns to navigate complex organizational structures and processes
- The internship period is relatively short (3 to 6 months), which may limit the intern's ability to make a significant impact on the business or gain extensive exposure to different aspects of the organization
ASSUMPTION: While Maxis offers a supportive and collaborative work environment, interns should be prepared to face challenges and adapt to the unique demands of the role and the organization.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique focus on data-driven decision-making and marketing automation, providing interns with valuable experience in cutting-edge technologies and techniques
- Maxis' early careers program is designed to empower young talent to turn their ambitions into achievements, offering interns the opportunity to gain practical experience and make a meaningful impact on the business
- Upon completion of the internship, high-performing interns may be considered for full-time employment opportunities, providing a clear path for career growth and development within the organization
ASSUMPTION: While this role shares some similarities with other marketing internships, its focus on data-driven decision-making and marketing automation sets it apart and offers interns a unique opportunity to gain valuable experience in a dynamic and innovative industry.
📝 Sample Projects
- Developing a proof of concept (POC) for a new marketing decision model, demonstrating its capabilities and impact on customer engagement and campaign outcomes
- Conducting a data quality assessment of Maxis' customer data, identifying opportunities for improvement and recommending solutions to enhance data integrity and accuracy
- Analyzing campaign performance data to identify trends, patterns, and insights, and using this information to inform decision-making and drive business outcomes
ASSUMPTION: The specific projects assigned to the intern may vary based on business needs, the intern's skillset, and the duration of the internship. However, these examples provide a sense of the types of projects interns may work on during their time at Maxis.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role, and how they align with the key responsibilities listed in the job description?
- How does this role fit into the broader marketing organization, and what opportunities are there for growth and development within the team and the company as a whole?
- What are the most important qualities and skills for success in this role, and how can I demonstrate these qualities during the interview process?
- What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing these challenges and driving business outcomes?
- What opportunities are there for collaboration and learning from other teams and departments within the organization, and how can I make the most of these opportunities to enhance my personal and professional growth?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization and its culture. It also provides an opportunity to learn more about the role and the team, and to assess whether it is the right fit for your career goals and aspirations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Maxis careers portal
- Tailor your resume to highlight relevant skills and experiences, such as data analysis, problem-solving, and presentation skills
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Maxis' business and values
- If invited to an interview, practice presenting your ideas and insights in a clear and engaging way, using real-world examples to illustrate your points
- Follow up with the HR team one week after submitting your application to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
