📌 Core Information
🔹 Job Title: Campaign Management - Assistant Manager - EDC
🔹 Company: Paytm
🔹 Location: Noida, Uttar Pradesh & Bangalore, Karnataka
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing multi-channel campaigns across the P4B App using CleverTap
- End-to-end campaign execution, including building, scheduling, and launching campaigns
- Segmentation and targeting users based on behavior, lifecycle stage, and engagement metrics
- Creating and managing automated journeys and workflows for lifecycle marketing
- Collaborating with creative and content teams for campaign assets
- Monitoring and analyzing campaign performance, and generating performance reports
ASSUMPTION: This role requires a balance of technical skills (CleverTap platform, campaign tools) and creative thinking (customer journey mapping, content integration).
📋 Key Responsibilities
✅ Manage and optimize multi-channel campaigns (SMS, Push Notifications, WhatsApp, Email, In-App Banners) using CleverTap
✅ Build, schedule, and execute campaigns via CleverTap
✅ Use CleverTap's segmentation tools to target users based on behavior, lifecycle stage, and engagement metrics
✅ Create and manage automated journeys and workflows for lifecycle marketing
✅ Coordinate with creative and content teams for timely delivery and correct formatting of campaign assets
✅ Conduct A/B testing, link validation, message previews, and ensure campaigns are error-free before launch
✅ Monitor and analyze campaign metrics (open rate, CTR, conversion, churn) and generate performance reports
✅ Maintain hygiene within the CleverTap dashboard, update lists, ensure tagging consistency, and troubleshoot any campaign delivery issues
✅ Ensure campaigns adhere to platform policies, user permissions, and data privacy regulations
ASSUMPTION: This role involves a high degree of multitasking and attention to detail, as well as strong communication skills for collaborating with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in campaign management, preferably with CleverTap or similar platforms
Required Skills:
- Proven experience with campaign tools and CleverTap platform
- Strong understanding of customer journey mapping and performance tracking
- Experience in managing automated journeys and workflows for lifecycle marketing
- Excellent communication and collaboration skills
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Experience with SQL or other database languages
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of Hindi and other Indian languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the campaigns and the company's global presence.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for similar roles in India)
Benefits:
- Competitive salary and performance-based incentives
- Health insurance and wellness programs
- Employee stock ownership plan (ESOP)
- Learning and development opportunities
- Flexible work arrangements
Working Hours: Monday to Friday, 9:30 AM to 6:30 PM (with a 1-hour lunch break), totaling 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Paytm is a leading financial services company offering full-stack payments and financial solutions to consumers, offline merchants, and online platforms. It operates in the competitive and rapidly growing Indian fintech market.
Company Size: Paytm has a relatively small employee base (83 employees), which may indicate a more agile and collaborative work environment.
Founded: Paytm was founded in 2010 by Vijay Shekhar Sharma and is headquartered in Noida, Uttar Pradesh.
Company Description:
- Paytm offers a wide range of financial services, including payments, banking, investments, and credit
- It has a large user base (500 million+ registered users) and a significant merchant network (17 million+ merchants)
- Paytm is committed to democratizing credit for deserving consumers and merchants
Company Specialties:
- Mobile payments and wallet services
- Banking and financial services
- Investment and wealth management
- Credit and lending services
Company Website: https://paytm.com/
ASSUMPTION: Paytm's focus on innovation and growth in the fintech sector may present unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: This role is an assistant manager position, indicating that the candidate will have some supervisory responsibilities and will work closely with team members and stakeholders.
Reporting Structure: The candidate will report directly to the Campaign Manager or a similar role within the marketing department.
Work Arrangement: This is an on-site role, with the primary work location being either Noida or Bangalore. The role may require occasional travel between these locations or to other Paytm offices.
Growth Opportunities:
- Progression to a senior campaign management role or a leadership position within the marketing department
- Expanding skills and expertise in areas such as data analysis, marketing automation, or digital marketing
- Potential opportunities in other departments or business units within Paytm, given the company's diverse range of services
ASSUMPTION: Paytm's focus on growth and innovation may present unique opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Paytm's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Noida, Uttar Pradesh & Bangalore, Karnataka
Geographic Context:
- Noida is a major commercial hub and part of the National Capital Region (NCR) of Delhi, offering a mix of urban and suburban living
- Bangalore is a major tech hub and the capital of the Indian state of Karnataka, known for its pleasant climate and vibrant culture
Work Schedule: The work schedule is Monday to Friday, with flexible hours and the possibility of working from home occasionally, as per company policy.
ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance multiple projects and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening to assess communication skills and cultural fit
- Technical assessment or case study to evaluate campaign management skills
- Final round interview with the hiring manager or a panel of interviewers
Key Assessment Areas:
- Campaign management skills and experience with CleverTap or similar platforms
- Customer journey mapping and segmentation strategies
- Data analysis and performance tracking abilities
- Communication and collaboration skills, particularly with cross-functional teams
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Paytm's business and the role's requirements
- Prepare examples of successful campaign strategies or case studies to discuss during the interview
- Research Paytm's competitors and market position to show your industry knowledge
ATS Keywords: Campaign Management, CleverTap, Customer Journey Mapping, Segmentation, Performance Tracking, Marketing Automation, Lifecycle Marketing, A/B Testing, Reporting, Troubleshooting, Collaboration, Communication
ASSUMPTION: Paytm's hiring process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company culture.
🛠️ Tools & Technologies
- CleverTap
- SQL or other database languages (preferred)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
- Accountability and ownership
Work Style:
- Agile and dynamic, with a focus on results and impact
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on performance tracking and optimization
Self-Assessment Questions:
- How do you ensure that your campaigns align with Paytm's customer-centric approach?
- Can you describe a time when you had to collaborate with multiple teams to execute a successful campaign?
- How do you approach A/B testing and data analysis to optimize campaign performance?
ASSUMPTION: Paytm values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Adapting to a dynamic work environment with frequent changes and priorities
- Collaborating effectively with cross-functional teams, including creative and content teams, to ensure campaign success
- Ensuring compliance with platform policies, user permissions, and data privacy regulations
ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance multiple projects and deadlines.
📈 Similar Roles Comparison
- Unlike other campaign management roles, this position focuses specifically on the P4B App and requires expertise in CleverTap
- Paytm's focus on innovation and growth in the fintech sector may present unique opportunities and challenges compared to other companies in the industry
- This role offers the opportunity to work for a well-established company with a strong market presence and a diverse range of financial services
ASSUMPTION: While this role shares similarities with other campaign management positions, its focus on the P4B App and CleverTap platform sets it apart.
📝 Sample Projects
- Developing and executing a targeted SMS campaign to increase user engagement and app usage
- Creating and managing automated journeys to onboard new users and encourage them to explore Paytm's financial services
- Conducting A/B testing to optimize push notification content and improve click-through rates
ASSUMPTION: These sample projects are intended to illustrate the types of campaigns and initiatives the candidate might work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Paytm approach customer journey mapping and segmentation, and how will this role contribute to those efforts?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Paytm support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your campaign management experience and relevant skills
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for working at Paytm
- Prepare examples of successful campaign strategies or case studies to discuss during the interview
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
