📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: Lowell
🔹 Location: Lowell Horsens, Denmark
🔹 Job Type: Full-Time
🔹 Category: Campaign Management, Consumer Communication
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with office in Horsens)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing consumer communication across multiple channels
- Translating data and insights into targeted campaigns to enhance response rates and improve collections
- Collaborating with cross-functional teams to create a seamless customer journey
- Continuously improving campaign performance through A/B testing and data analysis
ASSUMPTION: This role requires a strong balance of creativity and analytical thinking. The ideal candidate will be comfortable working with data and using it to inform campaign strategies.
📋 Key Responsibilities
✅ Developing and optimizing consumer communication via outbound lists, emails, SMS, E-Boks, and promotional campaigns
✅ Qualitative and quantitative evaluation of campaign performance, including A/B testing
✅ Preparing performance management reports and status updates, including service level agreements
✅ Planning and executing annual holidays, focus days, and internal campaign activities
✅ Responding to Trustpilot reviews and managing LinkedIn presence
ASSUMPTION: This role involves a mix of strategic planning and day-to-day execution. The ideal candidate will be comfortable with both long-term project management and short-term task-oriented work.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 2-5 years of experience in communication, marketing, or a related field, with a focus on campaign planning and consumer-facing roles
Required Skills:
- Excellent communication skills in Danish and English
- Proven experience in campaign planning and execution
- Strong analytical skills and data-driven mindset
- Ability to facilitate workshops and training sessions
Preferred Skills:
- Experience in the debt collection industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the candidate to have some understanding of the debt collection process and consumer behavior in this context.
💰 Compensation & Benefits
Salary Range: DKK 35,000 - 45,000 per month (based on industry standards for a mid-level campaign manager in Denmark)
Benefits:
- Attractive employee benefits package
- Hybrid work model
- Good framework for creativity and professional development
- Dynamic and supportive work environment
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level campaign manager in Denmark. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Debt collection and credit services
Company Size: Small (1 employee listed on LinkedIn)
Founded: 1999 (as part of Lowell Group)
Company Description:
- Lowell is a leading provider of credit management and debt recovery services in Europe
- The company works with banks, credit card companies, and other large organizations to help them recover outstanding debts
- Lowell focuses on being the most ethical player in the industry, prioritizing customer service and fair treatment of debtors
Company Specialties:
- Debt collection and purchase
- Credit management services
- Customer service and support
Company Website: Lowell Group
ASSUMPTION: Lowell Denmark is a small part of the larger Lowell Group, which operates in multiple countries across Europe. The Danish office may have a more intimate and collaborative work environment as a result.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Operations
Work Arrangement: Hybrid (with office in Horsens, flexible remote work)
Growth Opportunities:
- Potential to take on more responsibility as the company grows
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Possibility to progress to a senior or management role with further experience and success
ASSUMPTION: As a small company, Lowell Denmark may have limited opportunities for career progression compared to larger organizations. However, the company's focus on employee development and growth suggests that there may be opportunities for advancement for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (with office in Horsens)
Office Location(s): Horsens, Denmark
Geographic Context:
- Horsens is a city in central Denmark with a population of around 55,000
- The city is known for its cultural attractions, including the Horsens Art Museum and the Horsens Theatre
- Horsens is located near the coast, with beaches and water activities nearby
Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the opportunity to work remotely when needed. However, the candidate should be prepared to commute to the Horsens office for in-person meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person interview and case study presentation at the Horsens office
- Final interview with the Director of Operations
Key Assessment Areas:
- Communication skills and language proficiency in Danish and English
- Campaign planning and execution experience
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Lowell's values
Application Tips:
- Tailor your resume and cover letter to highlight your campaign management experience and relevant skills
- Prepare a case study or portfolio demonstrating your campaign planning and execution abilities
- Research Lowell's company culture and values to demonstrate your cultural fit
ATS Keywords: Campaign development, consumer communication, data analysis, marketing, workshop facilitation, creative thinking, initiative, performance management, A/B testing, communication skills, English proficiency, Danish proficiency, customer journey planning, Trustpilot management, social media engagement
ASSUMPTION: As a small company, Lowell Denmark may have a more personal and less formal interview process compared to larger organizations. However, the company still values professionalism and expects candidates to demonstrate their relevant skills and qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current setup and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Responsibility
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have strong communication skills in Danish and English?
- Are you comfortable working with data and using it to inform campaign strategies?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you proactive and results-oriented, with a strong sense of responsibility?
ASSUMPTION: Lowell Denmark values a strong cultural fit and expects candidates to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working in a small team with limited resources may require the candidate to take on multiple responsibilities
- The debt collection industry can be challenging and may require the candidate to handle difficult customer interactions
- As a hybrid role, the candidate may need to balance remote work and in-person collaboration effectively
- Horsens may have a limited job market compared to larger cities, which could impact future career prospects
ASSUMPTION: While Lowell Denmark offers a supportive and collaborative work environment, the candidate should be prepared to face the unique challenges that come with working in a small team and the debt collection industry.
📈 Similar Roles Comparison
- Compared to other campaign manager roles, this position may have a stronger focus on customer communication and debt collection strategies
- As a small company, Lowell Denmark may offer more opportunities for cross-functional collaboration and growth compared to larger organizations
- Career progression may be slower at a small company like Lowell Denmark compared to larger organizations, but the company's focus on employee development suggests that there may be opportunities for advancement
ASSUMPTION: When comparing this role to similar positions, it's essential to consider the unique aspects of working for a small company in the debt collection industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer engagement and collections
- Analyzing customer data to identify trends and optimize campaign strategies
- Facilitating a workshop to train customer service representatives on effective communication techniques
ASSUMPTION: These sample projects are intended to demonstrate the types of tasks and responsibilities the candidate may encounter in this role. The actual projects and campaigns may vary depending on the company's needs and the candidate's role within the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- How does Lowell Denmark support the professional development and growth of its employees?
- What are the most challenging aspects of working in the debt collection industry, and how does Lowell Denmark address these challenges?
- How does Lowell Denmark measure the success of its campaigns, and what key performance indicators (KPIs) are used?
- What is the work-life balance like for employees at Lowell Denmark, particularly for those in hybrid roles?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the work environment. The candidate should tailor these questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and resume through the Lowell Group careers page
- Tailor your resume and cover letter to highlight your campaign management experience and relevant skills
- Prepare a case study or portfolio demonstrating your campaign planning and execution abilities
- Follow up with the hiring manager, René Mejlstrup, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
