Campaign Manager - Lead Generation (Based in Malaysia)

📌 Core Information

🔹 Job Title: Campaign Manager - Lead Generation (Based in Malaysia)

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (based in Malaysia)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and creating multi-channel marketing plans for B2C user acquisition and lead generation campaigns.
• Managing and overseeing a team to deliver campaigns on time and within budget.
• Building and maintaining strong client relationships to facilitate renewal and new business opportunities.
• Continuously optimizing campaigns to maximize margins and improve user acquisition.

ASSUMPTION: This role requires a balance of strategic thinking, team management, and client relationship skills. The ideal candidate will have experience in B2C user acquisition and be comfortable working remotely with a team based in different locations.

📋 Key Responsibilities

✅ Strategize and create multi-channel marketing plans for B2C user acquisition and lead generation campaigns.

✅ Manage and oversee a team of specialists to deliver campaigns on time and within budget.

✅ Monitor campaign performance, troubleshoot issues, and optimize campaigns as needed.

✅ Understand target audiences and analyze existing bases to improve user acquisition and cross-selling.

✅ Build and maintain strong client relationships to facilitate renewal and new business opportunities.

✅ Responsible for timely billing of clients.

ASSUMPTION: This role requires strong project management skills, the ability to multitask, and the agility to solve implementation or operational issues.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 4 years' experience in user acquisition marketing, either with B2C brands or with agencies.

Required Skills:

• Proven experience in managing successful B2C demand generation programs.
• Excellent time management and project management skills.
• Agile problem-solving skills.
• Good interpersonal skills to deal with clients, internal colleagues, and stakeholders.
• Meticulous and detail-oriented.
• Proficient in written and spoken English.

Preferred Skills:

• Prior experience with beauty treatment industry and/or mom & baby FMCG.
• Fluency in Malay or other local languages.

ASSUMPTION: Experience in the beauty treatment industry or mom & baby FMCG is a plus but not required. Fluency in local languages can enhance communication with the target audience and local team members.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Malaysia, the estimated salary range is RM 8,000 - RM 15,000 per month (gross).

Benefits:

• Robust compensation package: Base-plus-commissions
• Bonus plans based on individual, team, and/or campaign performances
• Comprehensive ongoing training and professional development career path programs
• Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals

Working Hours: Full-time, remote work with flexible hours. Core hours are 10:00 AM - 4:00 PM (MYT).

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and performance. The benefits package is designed to attract and retain top talent in the competitive Malaysian market.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Supermom Business is an AI-driven data powerhouse that connects mission-centric brands to parents in Southeast Asia.

Company Size: 51-200 employees. As a mid-sized company, Supermom offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 2015. Supermom Business was founded with a mission to help brands connect with parents and families in Southeast Asia.

Company Description:

• Supermom Business uses AI-driven tools to bring brands into the hearts and wallets of discerning parents in Southeast Asia.
• The company helps brands achieve various business objectives, such as influencing parents' decisions, activating experience and talkability, becoming a priority in parents' purchase journey, or establishing the brand as an expert within the wider industry.
• Supermom Business has offices in Singapore and Jakarta, with a team-based workplace dynamic that fosters collaboration and common objectives.

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• and Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Supermom Business is a fast-growing company with a strong focus on innovation and data-driven marketing strategies. The company's success relies on its ability to connect brands with parents and families in Southeast Asia.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a balance of strategic thinking, team management, and client relationship skills.

Reporting Structure: The Campaign Manager will report directly to the Head of Marketing or a similar role and will oversee a team of specialists.

Work Arrangement: Remote work with a flexible schedule. Core hours are 10:00 AM - 4:00 PM (MYT).

Growth Opportunities:

• As the company grows, there may be opportunities for the Campaign Manager to take on more responsibilities or move into a management role.
• Supermom Business offers comprehensive ongoing training and professional development career path programs to help employees grow within the company.

ASSUMPTION: The Campaign Manager role is a critical position within the company, and the ideal candidate will have the potential to grow within the organization as it expands in the Southeast Asian market.

🌍 Location & Work Environment

Office Type: Remote work with a team based in different locations. The Campaign Manager is expected to be based in Malaysia.

Office Location(s): Supermom Business has offices in Singapore and Jakarta, but the Campaign Manager will work remotely from Malaysia.

Geographic Context:

• Malaysia is a multicultural country with a strong focus on family values, making it an ideal market for Supermom Business.
• The company's target audience is parents and families, so the Campaign Manager will need to understand and connect with this demographic.
• Malaysia has a growing digital market, with increasing internet and social media penetration, providing ample opportunities for user acquisition and lead generation campaigns.

Work Schedule: Full-time, remote work with flexible hours. Core hours are 10:00 AM - 4:00 PM (MYT).

ASSUMPTION: The remote work arrangement allows for a better work-life balance and enables the Campaign Manager to work from anywhere in Malaysia, as long as they can maintain a stable internet connection and work within the core hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the team members
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and optimization
• Team management and leadership
• Client relationship management
• Problem-solving and adaptability

Application Tips:

• Highlight your experience in B2C user acquisition and demand generation programs.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare examples of successful campaigns you've managed and the results you've achieved.
• Demonstrate your understanding of the Malaysian market and the company's target audience.

ATS Keywords: User acquisition, B2C, demand generation, campaign management, team management, client relationship, marketing strategy, optimization, problem-solving, adaptability, Malaysia, Southeast Asia, parenting, family, beauty treatment, mom & baby FMCG.

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, team management abilities, and cultural fit within the company. The ideal candidate will have a strong understanding of the Malaysian market and the company's target audience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Campaign Manager will be expected to have experience with marketing automation platforms, social media management tools, and CRM software. Familiarity with data analysis and visualization tools and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Innovative
• Collaborative
• Customer-focused
• Agile

Work Style:

• Remote work with flexible hours
• Team-based and collaborative environment
• Focus on results and performance
• Continuous learning and improvement

Self-Assessment Questions:

• How do you stay organized and manage multiple campaigns simultaneously?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changing circumstances?
• How do you build and maintain strong client relationships, even when facing challenges or setbacks?

ASSUMPTION: The ideal candidate for this role will be organized, adaptable, and customer-focused, with a strong commitment to continuous learning and improvement. They will also be comfortable working in a remote, team-based environment and be able to manage their time effectively.

⚠️ Potential Challenges

• Managing a team remotely, with members based in different locations and time zones.
• Adapting marketing strategies to cater to the diverse cultural and linguistic landscape of Malaysia.
• Balancing the need for short-term fulfillment with long-term strategic planning.
• Ensuring timely billing and collection from clients, while maintaining strong client relationships.

ASSUMPTION: The Campaign Manager will need to be proactive in managing their team and communicating effectively with remote colleagues. They will also need to be culturally sensitive and adaptable in their marketing strategies to cater to the diverse Malaysian market.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on user acquisition and lead generation, with a strong emphasis on campaign management and optimization.
• In the competitive Malaysian market, the Campaign Manager will need to stay up-to-date with the latest marketing trends and technologies to maintain a competitive edge.
• As the company grows, there may be opportunities for the Campaign Manager to take on more responsibilities or move into a management role, providing a clear career path for growth within the organization.

ASSUMPTION: This role is unique in its focus on user acquisition and lead generation, and the ideal candidate will have experience in this area and be comfortable working in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads for a new beauty treatment product launch in Malaysia.
• Analyzing campaign performance data to identify trends and optimize future campaigns, improving CPL and ROI.
• Managing a team to deliver a large-scale event, such as a parenting expo or conference, to generate leads and increase brand awareness.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Campaign Manager may face in this role, from strategic planning and execution to data analysis and optimization, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for user acquisition and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• How does the company approach diversity and inclusion, both within the organization and in its marketing strategies?
• What are the biggest challenges facing the company in the Malaysian market, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate understand the company's long-term vision, culture, and expectations for the role, as well as the challenges and opportunities facing the organization in the Malaysian market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your experience in B2C user acquisition and demand generation programs.
• Prepare examples of successful campaigns you've managed and the results you've achieved.
• Demonstrate your understanding of the Malaysian market and the company's target audience.
• Follow up with the HR department one week after submission to confirm receipt of your application and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.