🔹 Job Title: Strategic Growth Marketer
🔹 Company: WORQ Coworking Space
🔹 Location: Malaysia
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
WORQ is seeking a Strategic Growth Marketer to drive expansion, enhance brand visibility, and implement high-impact marketing strategies. This role combines growth marketing, performance analytics, and product strategy to attract, convert, and retain customers at scale. You'll be responsible for crafting go-to-market strategies, generating demand, and optimizing the customer journey for WORQ's coworking experience.
ASSUMPTION: Based on the job description, this appears to be a senior marketing role with significant strategic responsibilities rather than a purely tactical position.
Growth Marketing & Customer Acquisition:
✅ Develop and execute growth marketing strategies to expand market presence and drive customer acquisition
✅ Identify new market opportunities through data analysis and competitive benchmarking
✅ Lead performance marketing efforts using A/B testing, funnel optimization, and automation
✅ Utilize CRM and marketing automation tools to track and improve campaign performance
✅ Optimize digital marketing channels (SEO, SEM, paid ads, email, social media)
✅ Drive partnership and co-marketing initiatives with landlords, brokers, and business communities
Product Development Strategy & Market Fit:
✅ Conduct market research, customer feedback analysis, and competitive intelligence
✅ Collaborate with sales and operations to refine coworking solutions and develop new offerings
✅ Test and validate new product ideas through pilot programs
✅ Develop positioning and go-to-market strategies for new products or service expansions
✅ Establish metrics to measure product performance based on user behavior and market demand
Cross-functional Collaboration & Reporting:
✅ Work with marketing, sales, and operations teams to align strategies with business goals
✅ Develop data-driven reports and insights for senior management
✅ Stay current on industry trends and technologies in digital marketing and coworking
Education: Bachelor's degree in Business, Marketing, Communications or relevant fields
Experience: 5+ years of experience in growth/product marketing portfolios
Skills:
ASSUMPTION: While not explicitly stated as required, proficiency with digital marketing platforms, analytics tools, and CRM systems would be necessary based on the responsibilities listed.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a venture-backed startup with multiple funding rounds, WORQ likely offers competitive compensation packages commensurate with the Malaysian market for senior marketing roles. Based on the seniority and strategic nature of this position, the compensation would likely be at the upper range for marketing professionals in Malaysia.
Industry Position: WORQ is a leader in Malaysia's coworking space industry, having won multiple awards including "Best Coworking Space of Malaysia" and "Outstanding Incubator/Coworking Space Winner."
Company Size: The company manages 100,000 sq ft of space housing over 281 companies.
Company Stage: WORQ is a venture capital-backed growth-stage startup that has completed three funding rounds with investors including Cradle, 500 Start-Ups, Phillip Capital, and Space Matrix.
ASSUMPTION: Based on the workspace size and client base mentioned, WORQ appears to be in a significant growth phase with solid financial backing, suggesting stability despite its startup classification.
Career Level: Senior
Reporting Structure: Not specified, likely reports to a marketing director or C-level executive
Team Size/Composition: Not specified
Growth Opportunities: The role offers exposure to strategic business decisions and product development in a fast-growing company, potentially leading to director-level positions.
ASSUMPTION: Given the strategic nature of the role and WORQ's growth trajectory, this position likely offers substantial career advancement opportunities. The seniority level is inferred from the required 5+ years of experience and strategic responsibilities.
Office Type: Not specified, but likely in-office or hybrid given WORQ's business model as a coworking space provider
Geographic Context: Malaysia has a growing tech and startup ecosystem, particularly in Kuala Lumpur, with a lower cost of living compared to Singapore but competitive salaries in the tech sector.
Work Schedule: Not specified
Regional Considerations: Marketing in Malaysia requires cultural sensitivity to its diverse population (Malay, Chinese, Indian) and understanding regional business practices in Southeast Asia.
ASSUMPTION: As a coworking space provider, WORQ likely values physical presence at least part-time, but may offer flexibility given current workplace trends. The Malaysian tech ecosystem is growing rapidly but differs from Western markets in consumer behavior and business practices.
Typical Process: For senior marketing roles in Malaysian startups, the process typically includes initial screening, 1-2 interviews with marketing leadership and cross-functional stakeholders, possibly a case study or marketing strategy presentation, and final rounds with senior management.
Key Assessment Areas: Strategic thinking, analytical capabilities, growth marketing track record, product marketing experience, creativity in resource-constrained environments, and collaborative approach.
Application Tips: Highlight quantifiable marketing achievements, experience scaling customer acquisition channels, and any exposure to property/real estate sectors. Demonstrate understanding of both B2B and B2C marketing approaches.
ATS Keywords: Growth marketing, customer acquisition, performance marketing, CRM, SEO, SEM, A/B testing, funnel optimization, product marketing, go-to-market, market research, coworking, real estate.
ASSUMPTION: These insights are based on industry standards for similar roles in the Malaysian startup ecosystem unless specifically mentioned in the job posting.
Based on the role description, proficiency in these tools would be valuable:
ASSUMPTION: These tools are industry-standard for growth marketing roles and not explicitly mentioned in the job description. The specific platforms used at WORQ may vary.
Company Values: Innovation, collaboration, sustainability, and community building appear to be core values based on WORQ's mission statement "making people prosper by working together."
Work Style: Fast-paced, entrepreneurial environment that values creative problem-solving, data-driven decisions, and cross-functional collaboration.
Self-Assessment: Candidates should consider:
ASSUMPTION: The cultural elements are inferred from WORQ's company description, mission statement, and growth trajectory as a venture-backed startup in the coworking space.
This role may involve:
ASSUMPTION: These potential challenges are based on the nature of the role and industry context, not specifically stated limitations or problems within the company.
This Strategic Growth Marketer role differs from standard marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on WORQ's specific organizational structure.
In this role, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and common initiatives in the coworking/flexible office industry.
ASSUMPTION: These questions are suggested based on the role type and company context, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: