📌 Core Information
🔹 Job Title: Campaign Operations Manager
🔹 Company: Samsara
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns across North America, Latin America, and EMEA
- Executing campaigns using marketing automation tools (Marketo, Iterable)
- Collaborating with global teams to ensure campaign success
- Optimizing campaign processes and improving operational efficiency
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Supporting the development and implementation of efficient campaign workflows and processes
✅ Utilizing marketing automation platforms (Marketo, Iterable) integrated with CRM (Salesforce) and data platforms (Hightouch, DBX) to execute campaigns
✅ Collaborating with team members across Marketing to understand and execute campaign goals
✅ Building, testing, and launching marketing campaigns spanning various channels and technologies
✅ Ensuring campaigns are accurately set up in marketing automation tools to meet objectives
✅ Working with global peers to ensure content accuracy, localization, and quality assurance for campaign assets
✅ Tracking and reporting on key campaign metrics to identify areas for improvement
✅ Supporting A/B testing and other experimentation techniques to optimize campaign effectiveness
✅ Applying marketing technology knowledge and following best practices to support marketing objectives
✅ Assisting in identifying opportunities to improve operational efficiency
✅ Championing and embedding Samsara’s cultural principles
ASSUMPTION: This role involves a mix of tactical campaign execution and strategic process improvement, requiring a balance of hands-on work and analytical thinking.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on experience in email marketing, campaign operations, or digital marketing, preferably in B2B tech
Required Skills:
- Proven experience executing campaigns in Marketo or similar marketing automation tools
- Familiarity with email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices
- Experience tracking campaign performance metrics and A/B testing concepts
- Highly organized with strong attention to detail
- Good written and verbal communication skills
Preferred Skills:
- Marketo or Iterable certification (Foundations level)
- Experience using Salesforce, Hightouch, Leandata, Zoom, Contentful, ON24, 6sense, or Splash
- Eagerness to leverage AI to unlock new opportunities and efficiency
- Basic familiarity with HTML and CSS
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can also be considered for this role.
💰 Compensation & Benefits
Salary Range: CAD 71,400 - 92,400 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health benefits
- Employee-led remote and flexible working
- Samsara for Good charity fund
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, IoT and Connected Operations Cloud)
Company Size: Medium (1,001-5,000 employees) - Large enough to offer diverse opportunities and resources, yet agile enough to maintain a startup-like culture
Founded: 2015 - A relatively young company with a strong focus on growth and innovation
Company Description:
- Samsara is the pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for actionable insights and improved operations
- Tens of thousands of customers across North America and Europe use Samsara's platform to increase safety, efficiency, and sustainability in their operations
- The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy
Company Specialties:
- IoT and data analytics
- Cloud-based software development
- Hardware and sensor technology
- Fleet management and logistics
Company Website: http://www.samsara.com
ASSUMPTION: Samsara's focus on IoT and data-driven insights makes it an attractive option for candidates interested in cutting-edge technology and its real-world applications.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on Samsara's marketing efforts
Reporting Structure: This role reports directly to the Marketing Operations Manager and collaborates with various teams across Marketing, Sales, and Product
Work Arrangement: Remote (Canada) - This role can be performed entirely from home, with some flexibility for in-person collaboration when needed
Growth Opportunities:
- Potential to advance to a senior or management role within the Marketing Operations team
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- possibility to transition to other roles within Samsara, such as Product Marketing or Demand Generation, as the company continues to grow and evolve
ASSUMPTION: This role offers a unique blend of tactical campaign execution and strategic process improvement, providing a strong foundation for career growth within Samsara's Marketing Operations team.
🌍 Location & Work Environment
Office Type: Remote - This role does not require regular in-person attendance at an office
Office Location(s): N/A (remote work)
Geographic Context:
- Canada - Remote: This role can be performed from anywhere in Canada, with some flexibility for time zones
- Time Zone: Eastern Standard Time (EST) - Central Standard Time (CST) - Mountain Standard Time (MST) - Pacific Standard Time (PST)
- Working Hours: Full-time (40 hours/week) with flexible scheduling
Work Schedule: Flexible - This role offers a high degree of autonomy and flexibility in managing your work schedule
ASSUMPTION: While this role is remote, effective communication and collaboration with global teams will be crucial for success. Candidates should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Marketing Operations Manager
- Technical assessment or case study
- Final interview with the Marketing Operations Director and/or other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Campaign management and execution skills
- Process improvement mindset
- Communication and collaboration skills
- Attention to detail and organizational skills
- Technical proficiency with marketing automation tools
Application Tips:
- Highlight your experience with marketing automation tools and campaign execution in your resume
- Tailor your cover letter to demonstrate your understanding of Samsara's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently
- Be ready to discuss your experience with global campaign management and working with diverse teams
- Research Samsara's products and target industries to show your enthusiasm for the role and the company
ATS Keywords: Marketing Operations, Campaign Management, Marketing Automation, Process Improvement, Global Campaigns, Attention to Detail, Collaboration, Remote Work
ASSUMPTION: Samsara's interview process is designed to assess both your technical skills and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Marketo
- Iterable
- Salesforce
- Hightouch
- DBX
- Zoom
- Contentful
- ON24
- 6sense
- Splash
- HTML
- CSS
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Samsara offers training and support to help new employees get up to speed quickly.
👔 Cultural Fit Considerations
Company Values:
- Focus on Customer Success
- Build for the Long Term
- Adopt a Growth Mindset
- Be Inclusive
- Win as a Team
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you ensure the success of global marketing campaigns while working remotely?
- Can you provide an example of a time when you identified and implemented a process improvement to enhance campaign efficiency?
- How do you balance attention to detail with the need for speed and agility in a fast-paced work environment?
ASSUMPTION: Samsara's culture values autonomy, collaboration, and a growth mindset. Candidates should be self-motivated, team-oriented, and eager to learn and adapt in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
- Working with global teams may present communication and collaboration challenges that require proactive problem-solving
- The remote work environment may require additional self-discipline and motivation to maintain productivity
- Keeping up with the latest marketing automation tools and best practices may necessitate continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Campaign Manager (Marketing) vs. Campaign Operations Manager: While both roles focus on campaign execution, the Campaign Operations Manager role places a greater emphasis on process improvement and cross-functional collaboration
- Industry-specific context: Samsara's focus on IoT and data-driven insights sets it apart from more traditional marketing roles, offering unique opportunities for candidates interested in cutting-edge technology
- Career path comparison: This role can serve as a stepping stone to senior or management positions within Samsara's Marketing Operations team, or provide valuable experience for transitioning to other marketing roles within the company
ASSUMPTION: This role offers a unique blend of tactical campaign execution and strategic process improvement, providing a strong foundation for career growth within Samsara's Marketing Operations team.
📝 Sample Projects
- Developing and executing a global email marketing campaign to promote Samsara's new product launch
- Streamlining the campaign intake process to improve efficiency and reduce errors
- Collaborating with the product team to create targeted content for a customer lifecycle marketing campaign
ASSUMPTION: These sample projects illustrate the mix of tactical campaign execution and strategic process improvement required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Samsara?
- Can you describe the team structure and dynamics within the Marketing Operations team?
- What are the most significant challenges facing the Marketing Operations team in the next 12-24 months, and how can this role help address them?
- How does Samsara support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Samsara's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with marketing automation tools, campaign execution, and process improvement
- Write a cover letter that demonstrates your understanding of Samsara's mission and values, and your enthusiasm for the role
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently
- Follow up with Samsara one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
