📌 Core Information
🔹 Job Title: Campaign Operations Manager - General Trade QR
🔹 Company: Paytm
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-time Employment
🔹 Category: Marketing & Communications
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving core growth metrics and user numbers for the Merchant business lines
- Managing and optimizing campaigns through CRM channels (Push, Whatsapp, SMS, Email, In-app)
- Collaborating with cross-functional teams for effective campaign execution
- Analyzing campaign performance metrics using marketing analytics tools
ASSUMPTION: This role requires a strong background in marketing and web analytics, with a focus on campaign performance and optimization.
📋 Key Responsibilities
✅ Configure and implement all planned campaigns, ensuring timely go-live as per the marketing calendar
✅ Work with the central design and marketing team to create highly engaging creative and content to optimize CTR and conversions
✅ Design and carry out experiments and A/B testing to optimize conversion across the user funnel
✅ Analyze and report campaign performance metrics using marketing analytics tools
✅ Work closely with cross-functional teams, including design, traffic, and business, to ensure alignment and effective execution
ASSUMPTION: This role requires a high level of attention to detail and strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4 to 6 years in marketing and web analytics, with a focus on campaign performance and optimization
Required Skills:
- Advanced knowledge of CleverTap or similar tools (Journeys, Recurring campaigns, event-based triggers)
- Experience in marketing automation and communication personalization
- Strong understanding of marketing analytics and metrics (impression, CTR, UTM, attribution, conversion funnels, control groups)
- Proven experience working with content teams to draft effective and engaging communications
- Strong communication and interpersonal skills
Preferred Skills:
- Experience with Moengage or Mixpanel
- Familiarity with SQL or other data analysis tools
ASSUMPTION: Candidates with experience in the fintech industry or a strong understanding of financial services would be an asset in this role.
💰 Compensation & Benefits
Salary Range: INR 12-18 LPA (Based on experience and industry standards for a mid-level marketing role in India)
Benefits:
- Competitive compensation and benefits package
- Opportunity to work in a fast-paced, growing environment
- Chance to make a significant impact on a large user base
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in India. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Paytm is a leading mobile payments and financial services distribution company, focusing on small businesses and merchants.
Company Size: Paytm has around 83 employees, making it a mid-sized company with a startup-like environment.
Founded: Paytm was founded in 2010 and has since grown to become one of India's largest digital payment platforms.
Company Description:
- Paytm pioneered mobile QR payments in India and offers a wide range of financial services to small businesses and merchants.
- The company aims to bring half a billion Indians to the mainstream economy using technology.
- Paytm is experiencing significant growth across its platform, driven by increased adoption of multiple products.
Company Specialties:
- Mobile payments and financial services
- Merchant growth and monetization
- Data-driven solutions
Company Website: paytm.com
ASSUMPTION: Paytm's focus on small businesses and merchants makes this role an excellent fit for candidates interested in driving growth and monetization in the fintech industry.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
Work Arrangement: On-site, with occasional flexibility for remote work as needed.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include additional marketing channels or product lines
- Potential to lead a team of marketing professionals in the future
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Paytm's rapid expansion and increasing user base.
🌍 Location & Work Environment
Office Type: Paytm's Noida office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Paytm has offices in Noida, Uttar Pradesh, and Gurugram, Haryana.
Geographic Context:
- Noida is part of the National Capital Region (NCR) of Delhi and is home to many multinational corporations and startups.
- The area offers a mix of urban and suburban living, with easy access to amenities and recreational facilities.
- Noida has a humid subtropical climate, with hot summers and cool winters.
Work Schedule: Full-time, with occasional flexibility for remote work as needed.
ASSUMPTION: The Noida office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round with senior leadership or stakeholders
Key Assessment Areas:
- Marketing and campaign management skills
- Data analysis and interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with Paytm's mission and values
Application Tips:
- Highlight relevant marketing and campaign management experience in your resume
- Include specific examples of successful campaigns and their impact on key metrics
- Tailor your cover letter to demonstrate your understanding of Paytm's business and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Marketing, Campaign Management, CRM, CleverTap, Moengage, Mixpanel, A/B Testing, Conversion Optimization, Cross-Functional Collaboration, Data-Driven Solutions
ASSUMPTION: Paytm's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- CleverTap
- Moengage (optional)
- Mixpanel (optional)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with CleverTap or similar tools is essential for success in this role. Experience with other marketing analytics tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and entrepreneurial
- Collaborative and inclusive
- Data-driven and analytical
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven mindset and a passion for optimizing campaigns?
- Are you adaptable and open to change in a rapidly growing company?
ASSUMPTION: Paytm's company culture is fast-paced, collaborative, and data-driven, with a strong focus on innovation and customer-centricity.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams in a fast-paced environment
- Adapting to changes in the company's growth and priorities
ASSUMPTION: This role presents unique challenges and opportunities for growth, particularly in a fast-paced, dynamic environment like Paytm.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on campaign management and optimization through CRM channels
- Paytm's size and growth trajectory offer unique opportunities for career advancement and impact
- This role may have more responsibility and autonomy than similar positions at larger, more established companies
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, with a strong focus on campaign management and optimization in a fast-growing company.
📝 Sample Projects
- Developing and executing a successful campaign to increase merchant adoption of Paytm's QR payment system
- Optimizing push notification content and timing to improve user engagement and conversions
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on campaign management, optimization, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Paytm support the professional growth and development of its employees?
- What are the biggest challenges facing the Merchant business lines, and how does this role address them?
- How does Paytm measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the work-life balance like for this role, and how does Paytm support employee well-being?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and campaign management experience
- Write a cover letter that demonstrates your understanding of Paytm's business and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
