Campaign, Programs and Events Manager

📌 Core Information

🔹 Job Title: Campaign, Programs and Events Manager

🔹 Company: Snowflake

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 8-12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving enablement and awareness activities through field programs for large customers and prospects
• Executing targeted marketing programs to generate awareness, pipeline, and move prospects through the sales cycle
• Collaborating with various teams and managing multiple projects simultaneously in a dynamic environment
• Building customer relationships and maintaining alignment with sales teams

ASSUMPTION: This role requires a high level of organization, self-motivation, and adaptability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead and execute Go-to-Market strategies and integrated marketing programs, including multi-channel campaigns and events

✅ Work with partner, education, and account-based marketing teams to drive successful customer engagement and market awareness

✅ Engage and maintain direct alignment with sales/SE teams regarding pre/post event communications and marketing-driven campaigns/promotion strategies

✅ Own and drive executions within budget, handle vendor management, and manage project timelines, quality issues, resources, and budget

✅ Set goals, define metrics, track program results, measure program success, and report metrics

✅ Evaluate all campaigns' impact and ROI to determine success and forecast potential future investment

✅ Regularly track and report on campaign performance

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business Administration, or a related field

Experience: 8-12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS

Required Skills:

• Ability to understand and communicate to diverse technical and non-technical audiences
• Penchant for technology creativity to “think outside the box” and leadership to execute effectively
• Experience building and delivering field marketing covering campaigns, events, and digital
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders
• Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
• Hands-on execution ability with effective project and time management
• Project management, prioritization, organizational skills, accuracy in performance, and details-driven
• Experience in Salesforce, Marketo, Wordpress
• Highly metrics-driven
• Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g., AWS, Google Cloud, Dataiku, H2O, Salesforce)
• Ability to maintain an optimistic, pragmatic, and self-starter attitude
• Global mindset and ability to think across disciplines, industries, cultures, and scenarios

Preferred Skills:

• Experience in the Snowflake industry or similar

ASSUMPTION: This role requires a strong technical understanding and the ability to work effectively with diverse teams.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and company holidays
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM IST (with flexibility for remote work)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the software development industry, focusing on data warehousing, cloud, analytics, data lake, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Snowflake was founded in 2012 and has since grown to become a leading provider of cloud-based data warehousing services.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network enabling organizations to mobilize data with near-unlimited scale, concurrency, and performance
• The company helps organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating solutions for data warehousing, data lakes, data engineering, data science, data application development, and data sharing

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: http://www.snowflake.com

ASSUMPTION: Snowflake's focus on data and analytics makes it an attractive employer for professionals interested in these fields.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a dynamic, fast-growing company.

Reporting Structure: The Campaign, Programs and Events Manager will report directly to the Head of Marketing or a similar role and work closely with various teams, including sales, partner, education, and account-based marketing.

Work Arrangement: This role is on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Advancement within the marketing department or other departments within Snowflake
• Expanding skills and expertise in data-driven marketing and campaign management
• Gaining experience working with a diverse range of teams and stakeholders

ASSUMPTION: This role offers significant growth potential for the right candidate, given Snowflake's rapid expansion and diverse range of products and services.

🌍 Location & Work Environment

Office Type: Snowflake's Bengaluru office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 22 Adelaide St W, 18th floor, Toronto, Ontario M5H 4E3, CA

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options
• Bengaluru has a tropical savanna climate, with warm, humid weather year-round

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM IST (with flexibility for remote work)

ASSUMPTION: Snowflake's Bengaluru office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Head of Marketing or similar role

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Cross-functional collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Snowflake's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Snowflake's products and services and how your skills align with the role's requirements
• Prepare examples of successful marketing campaigns you've led and the results you achieved

ATS Keywords: B2B marketing, campaign management, event management, vendor management, project management, metrics-driven, cloud infrastructure, data science, analytics platforms

ASSUMPTION: Snowflake's application process is designed to assess candidates' marketing expertise, communication skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Wordpress
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively for campaign management, communication, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Team, One Dream
• Think Big, Act Small
• Simplify
• Innovate Always

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and results-focused
• Adaptable and resilient

Self-Assessment Questions:

• How have you demonstrated customer obsession in your previous roles?
• Can you provide an example of a time when you had to think big and act small to achieve a challenging goal?
• How do you simplify complex processes or ideas to make them more accessible to others?

ASSUMPTION: Snowflake's values and work style emphasize collaboration, innovation, and a customer-centric approach, making it an attractive employer for professionals who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Collaborating effectively with diverse teams and stakeholders
• Keeping up with the latest trends and best practices in data-driven marketing
• Balancing the need for creativity and innovation with the requirement for measurable results

ASSUMPTION: These challenges are inherent in the role and require strong project management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on campaign management, event planning, and vendor management
• Snowflake's focus on data and analytics sets it apart from other companies in the software development industry
• Career progression in this role may involve moving into more senior marketing positions or exploring opportunities in related fields, such as data science or analytics

ASSUMPTION: This role offers unique opportunities for growth and development within Snowflake's dynamic and innovative environment.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign to generate awareness and pipeline for a new product launch
• Managing a large-scale event, including vendor management, logistics, and on-site execution
• Developing and implementing a metrics-driven approach to track and optimize campaign performance

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and key milestones for a campaign or event from inception to execution?
• How does the marketing team collaborate with other departments, such as sales or product, to ensure alignment and success?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like Snowflake's, and how can I best prepare for them?
• How does Snowflake support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and events, and how are they tracked and reported?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Snowflake's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Snowflake Careers website
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, using the ATS keywords provided
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.