Campaigns Analyst (Social Media)

📌 Core Information

🔹 Job Title: Campaigns Analyst (Social Media)

🔹 Company: Moonshot

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Analyzing social media trends and data to support advertising campaigns
• Monitoring and reporting on campaign performance
• Collaborating with teams to develop ad creatives and messaging
• Conducting keyword research and analysis
• Working with analytic tools to track campaign effectiveness
• Incorporating emerging trends into outreach and engagement strategies
• Assisting in the creation and optimization of digital advertising campaigns

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on social media and digital advertising. The ideal candidate will be comfortable working in a multidisciplinary team environment and have a commitment to Moonshot's mission.

📋 Key Responsibilities

✅ Monitor and analyze social media trends, including engagement metrics and audience demographics

✅ Generate regular reports on campaign performance, highlighting key insights and opportunities for improvement

✅ Coordinate with teams to develop ad creatives and messaging that resonates with target audiences

✅ Conduct keyword research and analysis to inform advertising strategies

✅ Use analytic tools to track and measure the effectiveness of campaigns and content

✅ Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement

✅ Assist in the creation and optimization of digital advertising campaigns across various platforms

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication and interpersonal skills. The ideal candidate will be proactive, adaptable, and able to work under pressure.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Advertising, or related field

Experience: Entry-level (0-2 years) experience in marketing, advertising, or a related field

Required Skills:

• Strong analytical skills with the ability to interpret data and draw actionable insights
• Familiarity with a variety of social media platforms and social media analytic tools
• Basic understanding of digital advertising principles and platforms
• Excellent communication and interpersonal skills
• Ability to work collaboratively in a multidisciplinary team environment
• Demonstrable ability to work under pressure and manage workloads
• Inquisitiveness and adaptability, particularly in relation to new technology and social media
• Excellent written, verbal, and interpersonal communication skills
• Commitment to Moonshot’s mission

Preferred Skills:

• Knowledge and understanding of SEO/SEM
• Advanced analysis of a wide range of traditional and non-traditional digital platforms and/or professional experience in open-source research, OSINT methods, or threat risk analysis
• Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking
• Demonstrable experience with digital marketing on non-traditional and emerging media and social media platforms
• Fluency in languages other than English

ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills may be considered in lieu of formal education. Candidates should have a strong foundation in social media and digital advertising, with a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 depending on skills and experience. ASSUMPTION: This salary range is competitive for entry-level marketing and advertising roles in the United States, considering the company's size and industry.

Benefits:

• 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day
• Full private healthcare package, including coverage for partners and children
• Dental & Vision Insurance
• Life & Disability Insurance
• 24/7 access to free counseling via our Employee Assistance Program
• 3% matched 401k contributions
• Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave
• All permanent employees are granted share options upon employment

Working Hours: Full-time (40 hours per week) with flexible scheduling. ASSUMPTION: While the role is full-time, Moonshot offers flexible scheduling to accommodate employees' needs and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Moonshot operates in the Public Safety industry, focusing on preventing online targeted violence, terrorism, child exploitation, human trafficking, and other online harms. The company applies evidence, ethics, and human rights principles to its work.

Company Size: Moonshot has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's success.

Founded: Moonshot was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Moonshot develops cutting-edge technology to deliver fast, actionable risk intelligence to partners, ensuring public safety while protecting human rights and freedom of speech.
• The company is the world leader in preventing online targeted violence, terrorism, child exploitation, human trafficking, and other online harms.
• Moonshot's methodologies have saved thousands of lives and protected millions of people around the world.

Company Specialties:

• Security
• Terrorism
• Trafficking
• Child Sexual Exploitation
• Online Abuse
• Violence Prevention
• OSINT (Open-Source Intelligence)
• Intelligence
• Data Analytics

Company Website: http://www.moonshotteam.com/

ASSUMPTION: Moonshot's focus on preventing online harms and protecting public safety makes it an attractive employer for individuals passionate about social impact and technology-driven solutions.

📊 Role Analysis

Career Level: This role is an entry-level position, offering an excellent opportunity for candidates to gain experience in social media marketing and advertising while contributing to Moonshot's mission.

Reporting Structure: The Campaigns Analyst reports directly to a Campaigns Manager, working collaboratively with other teams, including intelligence insights and digital advertising.

Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance. ASSUMPTION: While the role is remote, effective communication and collaboration with team members are essential for success.

Growth Opportunities:

• As Moonshot continues to grow, there may be opportunities for the Campaigns Analyst to take on more responsibilities or move into other roles within the organization.
• The company's focus on innovation and technology-driven solutions may present opportunities for professional development in related fields.
• Moonshot's commitment to its employees' growth and success is evident in its generous benefits package, including share options for all permanent employees.

ASSUMPTION: While this role is entry-level, Moonshot's commitment to employee growth and success, along with its focus on innovation, presents numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): The Campaigns Analyst can work from anywhere in the United States.

Geographic Context:

• The United States has a diverse and dynamic job market, with numerous opportunities for professional growth and development.
• The remote nature of this role allows for flexibility and work-life balance, as employees can work from the comfort of their own homes or preferred co-working spaces.
• Moonshot's commitment to its employees' well-being is evident in its generous benefits package, including full private healthcare coverage and access to free counseling through its Employee Assistance Program.

Work Schedule: Full-time (40 hours per week) with flexible scheduling. ASSUMPTION: While the role is full-time, Moonshot offers flexible scheduling to accommodate employees' needs and work-life balance.

ASSUMPTION: The fully remote nature of this role allows for greater flexibility and work-life balance, making it an attractive option for candidates seeking a more flexible work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Analytical skills and data interpretation
• Social media and digital advertising knowledge
• Communication and interpersonal skills
• Cultural fit and alignment with Moonshot's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your understanding of social media trends and digital advertising principles in your application materials.
• Prepare for the interview by researching Moonshot's mission, values, and company culture, and be ready to discuss how your skills and experiences align with the organization's goals.
• If applicable, provide examples of your previous work or projects that showcase your analytical, creative, and detail-oriented skills.

ATS Keywords: Social Media, Marketing, Advertising, Analytics, Campaign Performance, Digital Advertising, Targeted Messaging, Collaboration, Teamwork, Moonshot

ASSUMPTION: Moonshot's hiring process is designed to assess candidates' skills, experiences, and cultural fit, ensuring that the most qualified and aligned individuals are selected for the role.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Social media analytic tools (e.g., Hootsuite, Sprout Social, Buffer)
• Digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Analytic tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: While specific tools and technologies may vary, candidates should have a strong foundation in social media, digital advertising, and analytic tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Evidence-based approach
• Ethical and responsible use of technology
• Human rights and freedom of speech
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change
• Committed to Moonshot's mission and values

Self-Assessment Questions:

• Do you have a strong commitment to Moonshot's mission and values?
• Are you comfortable working in a multidisciplinary team environment, collaborating with various teams to achieve common goals?
• Do you have a proactive and adaptable work style, able to manage your own workload and that of others under pressure?

ASSUMPTION: Moonshot's company culture is driven by its commitment to evidence-based approaches, ethical technology use, human rights, and collaboration. Candidates should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Balancing the analytical and creative aspects of the role may be challenging for some candidates.
• The fully remote nature of the role may present communication and collaboration challenges for some individuals.
• Working under pressure and managing workloads may be challenging, particularly for candidates new to the workforce or the industry.
• The dynamic and evolving nature of social media and digital advertising may require continuous learning and adaptation.

ASSUMPTION: While these challenges exist, Moonshot's commitment to employee growth and success, along with its generous benefits package, helps mitigate these potential obstacles.

📈 Similar Roles Comparison

• Compared to other marketing and advertising roles, this position places a stronger emphasis on social media and digital advertising, with a focus on analyzing data and drawing actionable insights.
• Moonshot's focus on preventing online harms and protecting public safety sets it apart from other organizations in the industry, offering candidates the opportunity to make a significant social impact through their work.
• As an entry-level role, this position offers excellent opportunities for professional growth and development, with the potential to take on more responsibilities or move into other roles within the organization.

ASSUMPTION: While this role shares similarities with other marketing and advertising positions, its focus on social media and digital advertising, along with Moonshot's unique mission and values, sets it apart from other opportunities in the industry.

📝 Sample Projects

• Analyzing social media trends and engagement metrics to inform advertising strategies for a targeted campaign aimed at preventing online targeted violence
• Developing and optimizing digital advertising campaigns across various platforms to maximize reach and engagement for a specific target audience
• Monitoring and reporting on campaign performance, identifying key insights and opportunities for improvement to enhance future advertising efforts

ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of tasks and responsibilities they may encounter in this role, highlighting the analytical, creative, and collaborative aspects of the position.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
• How does the Campaigns Analyst team collaborate with other departments, such as intelligence insights and digital advertising, to achieve common goals?
• What opportunities exist for professional growth and development within Moonshot, particularly for entry-level employees?
• How does Moonshot support work-life balance for its employees, particularly those in fully remote roles?
• Can you provide an example of a successful Campaigns Analyst and the key qualities and skills they demonstrated in the role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and alignment with Moonshot's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, demonstrating your understanding of social media trends and digital advertising principles.
• Prepare for the interview by researching Moonshot's mission, values, and company culture, and be ready to discuss how your skills and experiences align with the organization's goals.
• If applicable, provide examples of your previous work or projects that showcase your analytical, creative, and detail-oriented skills.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.