📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: PointClickCare
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
As a Marketing Manager at PointClickCare, you will be responsible for planning, executing, and measuring the performance of engagement marketing campaigns to drive product demand across multiple digital channels. You will work closely with cross-functional teams to develop and optimize campaigns that inspire customers and drive business growth for this leading healthcare technology platform.
ASSUMPTION: Based on the job description, this role is focused on digital/performance marketing within a B2B software company, requiring expertise in campaign management, marketing automation, and data-driven decision making.
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📋 Key Responsibilities
✅ Work across a dynamic ecosystem of stakeholders to develop, execute, and maintain high-impact multi-touch campaigns inclusive of events that inspire consumers and drive engagement
✅ Create marketing campaign briefs for the project management office to facilitate execution
✅ Provide clear communication on goals and KPIs to ensure campaign results
✅ Regularly analyze data reports and dashboards to monitor campaign performance and make strategic optimization decisions
✅ Leverage product narratives to produce audience-centric content
✅ Utilize marketing automation to improve the MQL to SQL lead qualification process
ASSUMPTION: The role likely requires strong project management, stakeholder coordination, data analysis, and content creation skills to deliver successful marketing campaigns.
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🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of B2B marketing experience
Skills:
- Experience building, executing, and scaling cross-functional marketing programs and campaigns
- Ability to use data and metrics to measure impact and drive improvements
- Collaboration with sales leaders to develop and execute integrated strategies
ASSUMPTION: The role requires significant prior experience in B2B digital marketing, with a track record of delivering data-driven campaigns that drive pipeline growth.
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💰 Compensation & Benefits
Salary Range: $88,800 - $95,500 per year (base salary)
Benefits: Benefits starting from Day 1, including retirement plan matching, flexible paid time off, wellness support, parental/caregiver leave, and more.
Industry Comparison: The provided salary range appears to be competitive for a Marketing Manager role in the software/technology industry in Canada, based on industry benchmarks.
ASSUMPTION: The total compensation package likely includes additional elements beyond the base salary, such as bonuses, equity, and comprehensive benefits, making the overall offer attractive.
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📌 Applicant Insights
🔍 Company Context
Industry Position: PointClickCare is a leading North American healthcare technology platform, recognized as one of the top 100 private cloud companies.
Company Size: PointClickCare has over 2,200 employees across North America.
Company Stage: Established enterprise-level software provider with over 20 years of history.
ASSUMPTION: PointClickCare is a well-recognized and reputable healthcare technology company with a significant market presence and strong growth trajectory.
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📊 Role Analysis
Career Level: This role is likely at the mid-senior level, given the 5+ years of B2B marketing experience required.
Reporting Structure: The Marketing Manager will work closely with cross-functional teams, including Product Managers, Content Strategists, Sales Leaders, and Senior Business Leaders.
Team Size/Composition: The size and composition of the marketing team are not specified, but the role likely requires the ability to collaborate effectively with diverse stakeholders.
Growth Opportunities: The role presents opportunities to advance within the marketing function and contribute to the company's continued growth.
ASSUMPTION: This Marketing Manager position is a mid-level role with potential for growth and leadership within the marketing organization.
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🌍 Location & Work Environment
Office Type: Remote work
Geographic Context: As a remote role, the geographic location is flexible, allowing for a diverse candidate pool.
Work Schedule: While not explicitly stated, the remote nature of the role suggests a flexible and autonomous work environment.
Regional Considerations: None specified, as the role is open to candidates across Canada.
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while still requiring strong self-discipline and collaboration skills.
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💼 Interview & Application Insights
Typical Process: The interview process likely includes a phone/video screening, followed by in-depth interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate the candidate's experience in executing successful B2B marketing campaigns, data analysis and optimization, and collaboration with sales and other stakeholders.
Application Tips: Applicants should highlight their achievements in driving pipeline growth, leveraging marketing automation, and producing engaging content that resonates with target audiences.
ATS Keywords: Relevant keywords to include in the application may include "B2B marketing", "campaign management", "marketing automation", "data-driven optimization", and "cross-functional collaboration".
ASSUMPTION: The interview process and assessment criteria are based on standard practices for mid-level marketing roles in the software/technology industry.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems
- Web analytics and reporting tools (e.g., Google Analytics)
- Content management systems (CMS)
- Social media marketing platforms
ASSUMPTION: The role likely requires proficiency in using common marketing technology and data analysis tools to execute and optimize campaigns.
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👔 Cultural Fit Considerations
Company Values: PointClickCare is committed to creating a world where providers and plans can confidently deliver frictionless care, driven by a higher purpose.
Work Style: The dynamic, cross-functional nature of the role suggests a collaborative, fast-paced, and data-driven work environment.
Self-Assessment: Applicants should consider whether they thrive in a results-oriented, innovative, and purpose-driven culture that values continuous improvement and employee development.
ASSUMPTION: PointClickCare fosters a vibrant, collaborative, and high-performing culture that empowers employees to make a meaningful impact in the healthcare industry.
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⚠️ Potential Challenges
The Marketing Manager role may face challenges in effectively coordinating with multiple stakeholders, managing a diverse set of marketing initiatives, and continuously optimizing campaigns to meet evolving business objectives. Staying up-to-date with the latest marketing technologies and trends may also require ongoing learning and adaptation.
ASSUMPTION: The role's broad responsibilities and need for cross-functional collaboration may present coordination and prioritization challenges, which successful candidates will need to navigate.
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📈 Similar Roles Comparison
The Marketing Manager position at PointClickCare is comparable to other mid-level marketing roles in the software/technology industry, with a focus on driving demand generation, pipeline growth, and customer engagement through digital marketing campaigns. The role requires a blend of strategic planning, campaign execution, data analysis, and stakeholder management skills, which are common in similar marketing positions across the sector.
ASSUMPTION: The required skills and responsibilities for this Marketing Manager role are consistent with industry standards for comparable positions in the B2B software/technology space.
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📝 Sample Projects
As a Marketing Manager at PointClickCare, you may work on projects such as:
- Developing and executing a multi-touch email marketing campaign to nurture leads and drive conversions
- Collaborating with the product team to create content that showcases the company's healthcare technology solutions
- Analyzing campaign performance data to identify opportunities for optimization and improvement
- Implementing marketing automation workflows to streamline the lead qualification process
- Organizing and promoting virtual or in-person events to engage with the target audience
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work a Marketing Manager may undertake in this role.
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❓ Key Questions to Ask During Interview
- How does this Marketing Manager role fit into the overall marketing and growth strategy for PointClickCare?
- What are the primary KPIs and metrics used to measure the success of marketing campaigns at the company?
- Can you provide examples of recent successful campaigns that the marketing team has implemented?
- How does the marketing team collaborate with other departments, such as sales and product, to drive business growth?
- What professional development and advancement opportunities are available for Marketing Managers at PointClickCare?
- Can you describe the company's culture and working environment, particularly for remote employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's marketing priorities, cross-functional alignment, and opportunities for professional growth, as well as the remote work culture.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Marketing Manager opportunity at PointClickCare, applicants should:
- Carefully review the job description and requirements to ensure a strong fit
- Tailor their resume and cover letter to highlight relevant experience and achievements in digital marketing, campaign management, and data-driven optimization
- Research the company's history, products, and market position to demonstrate their understanding of the organization and industry
- Prepare thoughtful questions that show their interest in the role and the company's long-term vision
- Submit a complete application, ensuring all required documents and information are provided
- Follow up on the status of their application and be responsive to any requests from the hiring team
By following these steps, applicants can position themselves as highly qualified and enthusiastic candidates for this Marketing Manager role at PointClickCare.
