Category / Brand Manager

📌 Core Information

🔹 Job Title: Category / Brand Manager

🔹 Company: Gregory's Food Service Group S.A.

🔹 Location: Alimos, Attica, Greece (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for specific product categories
• Driving brand performance across markets through innovative initiatives
• Analyzing sales performance and proposing data-driven corrective actions
• Collaborating cross-functionally to ensure timely and successful campaign rollouts

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and project management capabilities. It's ideal for a marketing professional looking to make an impact in a growing company.

📋 Key Responsibilities

✅ Contribute to the development and execution of the annual Marketing Plan

✅ Lead and support the rollout of product and promotional campaigns

✅ Perform detailed product cost analysis and recommend pricing policies

✅ Analyze sales performance and identify areas for improvement and growth

✅ Prepare regular and ad hoc reports, including P&L statements

✅ Develop and monitor distribution strategies to ensure product availability

✅ Monitor market trends and competitive landscape to identify opportunities

✅ Assist in planning and executing market and consumer research initiatives

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management. It requires a proactive approach to stay updated with market trends and consumer behavior.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 3-4 years in category management, brand management, or a similar role

Required Skills:

• Strong analytical and strategic thinking skills
• Proven project management capabilities
• Excellent communication and collaboration skills
• Creative mindset with commercial awareness and problem-solving orientation
• Fluency in English; additional language skills are a plus

Preferred Skills:

• Experience in the food and beverage industry
• Familiarity with market research tools and techniques

ASSUMPTION: Candidates should have a strong academic background and relevant work experience. Familiarity with the food and beverage industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for mid-level marketing roles in Greece)

Benefits:

• Competitive salary and participation in company's bonus scheme
• Comprehensive benefits package, including health insurance plan
• Professional development and growth opportunities
• A vibrant and inclusive work environment in a growing company

Working Hours: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Greece. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Gregory's Food Service Group S.A. operates in a competitive market, offering a wide range of products, including hot and cold sandwiches, salads, yogurt combinations, and beverages.

Company Size: 1,001-5,000 employees. As a mid-sized company, Gregory's offers opportunities for growth and career advancement.

Founded: 1972. Gregory's has a long history in the food service industry, with a strong presence in Greece, Germany, Romania, and Cyprus.

Company Description:

• With over 350 stores, Gregory's is dedicated to offering delicious experiences to its 250,000 daily customers
• The company is committed to providing "freshly baked" opportunities for partners and professionals to join its expanding network
• Gregory's team wears its best smile every day, ensuring high-quality customer service and satisfaction

Company Specialties:

• Hot & Cold Sandwiches
• Salads
• Yogurt Combinations & Sweets
• Coffees (Cappuccino, Espresso, Instant, Filtre, Greek coffee)
• Pies based on Mediterranean recipes and other fylo-dow products
• Special Drinks & Natural Juices

Company Website: http://www.gregorys.gr

ASSUMPTION: Gregory's Food Service Group S.A. is a well-established company in the food and beverage industry, with a strong focus on customer satisfaction and growth.

📊 Role Analysis

Career Level: Mid-Level. This role is suitable for marketing professionals with 3-4 years of experience in category or brand management.

Reporting Structure: The Category/Brand Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including sales, operations, and product development.

Work Arrangement: Hybrid. The role requires on-site presence at the company's headquarters in Alimos, Athens, with remote work flexibility.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to cover additional product categories or markets
• Opportunities to contribute to the company's strategic growth and expansion

ASSUMPTION: This role offers growth opportunities for marketing professionals looking to advance their careers in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based at Gregory's Food Service Group S.A.'s headquarters in Alimos, Athens.

Office Location(s): 8, Archaiou Theatrou Street, Alimos, Athens, 17456, GR

Geographic Context:

• Alimos is a coastal suburb of Athens, offering a mix of urban and beachside living
• The area is well-connected by public transportation, with easy access to the city center
• Alimos offers a range of amenities, including shops, restaurants, and recreational facilities

Work Schedule: Full-time (40 hours/week) with flexible remote work options. The role may require occasional overtime or weekend work to support campaign rollouts or events.

ASSUMPTION: The work environment at Gregory's Food Service Group S.A. is dynamic and inclusive, with a strong focus on customer satisfaction and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and other relevant stakeholders
• Final interview with the company's CEO or another senior executive

Key Assessment Areas:

• Analytical and strategic thinking skills
• Project management capabilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and its products to demonstrate your enthusiasm and understanding
• Practice common marketing interview questions and prepare thoughtful responses

ATS Keywords: Category management, brand management, marketing strategy, campaign rollout, sales analysis, market research, product pricing, distribution strategy, consumer behavior, market trends, competitive landscape

ASSUMPTION: The application process at Gregory's Food Service Group S.A. is designed to assess candidates' skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of marketing principles and a passion for driving brand performance.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Market research tools (e.g., SurveyMonkey, NetBase, Brand24)

ASSUMPTION: Candidates should have experience with common marketing and project management tools. Familiarity with industry-specific tools and technologies is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and innovation
• Teamwork and collaboration
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Results-driven and data-focused
• Collaborative and inclusive
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay updated with market trends and consumer behavior in the food and beverage industry?
• Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Gregory's Food Service Group S.A., aligning with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple product categories and campaigns simultaneously
• Adapting to a dynamic and fast-paced work environment
• Balancing on-site and remote work responsibilities
• Working with cross-functional teams and stakeholders

ASSUMPTION: This role presents challenges that require strong project management, communication, and adaptability skills. Successful candidates will be able to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other category/brand manager roles, this position offers a unique opportunity to work in the food and beverage industry, with a strong focus on customer satisfaction and growth
• In the Greek market, Gregory's Food Service Group S.A. is a well-established company with a strong brand presence and a commitment to quality and innovation
• This role offers growth opportunities for marketing professionals looking to advance their careers in a dynamic and growing company

ASSUMPTION: This role offers a unique opportunity for marketing professionals to work in the food and beverage industry, with a strong focus on customer satisfaction and growth.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Conducting market research to identify consumer preferences and trends in the food and beverage industry
• Analyzing sales performance and proposing data-driven corrective actions to improve growth and profitability

ASSUMPTION: These sample projects are designed to assess candidates' analytical, strategic, and project management skills, as well as their understanding of the food and beverage industry.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's overall strategic growth and expansion?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for hybrid roles?
• How does the company measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the role, the company, and its culture, as well as the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and its products to demonstrate your enthusiasm and understanding
• Practice common marketing interview questions and prepare thoughtful responses
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.