📌 Core Information
🔹 Job Title: Channel Marketing Developing Manager - Western
🔹 Company: Lesaffre
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading integrated marketing campaigns for craft and chain segments, focusing on regional preferences and growth opportunities.
- Developing co-branded marketing campaigns and collaborating with various teams to ensure seamless execution of channel strategies.
- Identifying emerging trends in new retail and foodservice sectors, crafting demand-driven solutions.
- Managing external agents and ensuring ROI efficiency.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the bakery industry and its trends.
📋 Key Responsibilities
✅ Leading omni channel integrated marketing campaigns for craft and chains, including O2O digital platform activation, offline bread festival & co-brands activities, DT engagement campaigns, and promotional product bundles.
✅ Piloting and scaling localized marketing initiatives such as bakery training programs and theme-based promotions to strengthen brand engagement.
✅ Mapping strategic client profiles and aligning solutions to their operational and R&D needs.
✅ Designing co-branded marketing campaigns, communication calendar, and annual promotional plans to drive adoption of specialized ingredients.
✅ Collaborating with baking center to create client-specific product formulations and pricing strategies that enhance long-term partnerships.
✅ Developing team by providing coaching and performance management to ensure alignment with company goals.
✅ Tracking and monitoring KPIs in craft and chain such like NPDs launching, customer developing, and customer retention, key projects progress.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or Food Science; MBA preferred.
Experience: 10+ years of experience in B2B channel marketing, preferably in FMCG, food ingredients, or related industries.
Required Skills:
- Proven expertise in customer segmentation, trade marketing, omni channel events execution.
- Strong understanding of bakery industry dynamics, including Western/Chinese bakery trends, OEM operations, and foodservice demands.
- Exceptional leadership, negotiation, and stakeholder management skills.
- Fluency in English and Mandarin required.
Preferred Skills:
- Proficiency or familiarity in the operation of sales and technical support teams.
ASSUMPTION: Candidates with experience in the food industry and a strong understanding of the Chinese market will have a significant advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 10+ years of experience in Shanghai, the estimated salary range is ¥450,000 - ¥600,000 per year. This estimate takes into account the company's size and the candidate's level of experience.
Benefits:
- Health insurance and retirement plans.
- Employee discounts on Lesaffre products.
- Opportunities for professional development and growth.
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on project demands.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Lesaffre operates in the food and beverage manufacturing industry, with a focus on yeasts and fermentation solutions for baking, food taste and pleasure, health care, and biotechnology.
Company Size: Lesaffre is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse markets.
Founded: Lesaffre was founded in 1853 in northern France and has since expanded its operations globally.
Company Description:
- Lesaffre is a global key player in yeasts and fermentation, designing, manufacturing, and marketing innovative solutions for various industries.
- The company is committed to working with confidence to better nourish and protect the planet.
- Lesaffre employs over 11,000 people in more than 50 countries and achieves a turnover of €3 billion.
Company Specialties:
- Baking solutions for artisanal and industrial bakers.
- Ingredients for food taste and pleasure, including savory and sweet flavors, colors, and texturants.
- Health care solutions, such as probiotics and nutritional yeasts.
- Biotechnology solutions for various industries, including animal nutrition, biofuels, and bio-based chemicals.
Company Website: http://www.lesaffre.com
ASSUMPTION: Lesaffre's extensive global presence and diverse product portfolio offer candidates the opportunity to work on a wide range of projects and gain exposure to different markets.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in channel marketing.
Reporting Structure: The Channel Marketing Developing Manager will report directly to the Marketing Director and will oversee a team of marketing professionals.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or meetings.
Growth Opportunities:
- Potential to advance to a regional or global marketing role within the company.
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business.
- Chance to develop leadership skills by managing a team and driving strategic initiatives.
ASSUMPTION: Lesaffre's large size and global presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Lesaffre's Shanghai office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): The company's main office in Shanghai is located in the Pudong New Area, with easy access to public transportation and amenities.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
- The city is home to a diverse range of industries, including finance, technology, and manufacturing.
- Shanghai's international community and expat-friendly atmosphere make it an attractive location for foreign professionals.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible work arrangements may be available based on team and project needs.
ASSUMPTION: Lesaffre's Shanghai office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview to discuss the role and assess cultural fit.
- On-site interview with the hiring manager and relevant team members, focusing on technical skills and behavioral competencies.
- Final interview with the Marketing Director to discuss career aspirations and fit within the team.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management capabilities.
- Industry knowledge and understanding of bakery trends.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Lesaffre's products and market position to demonstrate your understanding of the company and its offerings.
ATS Keywords: B2B channel marketing, customer segmentation, trade marketing, omni channel events, leadership, negotiation, stakeholder management, bakery industry dynamics, sales support, customer retention, market share analysis, digital marketing, data analytics, product formulation, promotional planning, emerging trends identification.
ASSUMPTION: Lesaffre's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation tools (e.g., Marketo, Pardot).
- Data analysis tools (e.g., Tableau, Power BI).
ASSUMPTION: Lesaffre uses industry-standard marketing and data analysis tools to support its marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: Lesaffre prioritizes understanding and meeting its customers' needs.
- Innovation: The company encourages creativity and continuous improvement in its products and processes.
- Responsibility: Lesaffre is committed to acting responsibly and sustainably in all its operations.
Work Style:
- Collaborative: Lesaffre fosters a team-oriented work environment, with a focus on cross-functional collaboration and knowledge sharing.
- Results-driven: The company values performance and encourages employees to set and achieve ambitious goals.
- Adaptable: Lesaffre's dynamic and evolving business environment requires employees to be flexible and adaptable to change.
Self-Assessment Questions:
- Do you have a proven track record of driving marketing campaigns that deliver results?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Lesaffre's company culture values collaboration, innovation, and a customer-focused approach, with a strong emphasis on results and performance.
⚠️ Potential Challenges
- The role requires a high level of cross-functional collaboration, which can be challenging in a large, matrixed organization.
- The dynamic and evolving nature of the bakery industry can present unexpected challenges and require quick adaptation.
- The role involves managing external agents and ensuring ROI efficiency, which can be complex and time-consuming.
- The competitive nature of the food and beverage manufacturing industry can present challenges in driving market share and customer retention.
ASSUMPTION: Lesaffre's large size and global presence can present unique challenges, but also offer opportunities for career growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on channel-specific strategies and customer segmentation.
- In the food and beverage manufacturing industry, Lesaffre's focus on yeasts and fermentation sets it apart from competitors.
- Career progression in Lesaffre may involve moving into regional or global marketing roles, with the opportunity to specialize in different product categories or market segments.
ASSUMPTION: Lesaffre's unique product portfolio and global presence offer candidates the opportunity to work on a wide range of projects and gain exposure to different markets.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer retention in the craft segment.
- Collaborating with the baking center to create a new product formulation tailored to a specific client's operational needs.
- Identifying emerging trends in the new retail sector and crafting demand-driven solutions to capitalize on growth opportunities.
ASSUMPTION: Lesaffre's diverse product portfolio and global presence offer candidates the opportunity to work on a wide range of projects and gain exposure to different markets.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Lesaffre support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Lesaffre approach innovation and continuous improvement in its marketing strategies?
- What are the most challenging aspects of working in the bakery industry, and how does Lesaffre address these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates assess the role and company fit, as well as demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lesaffre careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Lesaffre's products and market position to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
