📌 Core Information
🔹 Job Title: Channel Marketing Executive
🔹 Company: Wella
🔹 Location: Wimbledon (2 days/week)
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🚀 Job Overview
Key aspects of this role include:
- Supporting new ground-breaking campaigns and bringing bold ideas to life
- Managing in-store and media brand activations to ensure brand performance and growth
- Collaborating with cross-functional teams to drive brand plans in relevant channels
- Working with NAMs to maximize customer investment impact
- Analyzing performance data and translating insights into actionable strategies
📋 Key Responsibilities
📋 In Store POS & Retailer Media
- Leads instore temporary POS/online retailer media assets design and production
- Manages budget and negotiates costs with agencies to ensure optimal cost level
- Coordinates retailer media partners briefing and refines activity to improve ROIs
- Works with NAMs to maximize customer investment impact
- Ensures all activity delivers against brand objectives
- Establishes best in class in-store execution and shopper driver analysis
- Manages ongoing creation and maintenance of temporary in-store stands, displays, and secondary sites
📋 Digital Media
- Oversees Pence per Click (PPC) campaigns
- Collaborates with brand, sales, and trade teams to facilitate media tagging and secure trade back from >75% of media
📋 Ecom Brand Visibility
- Leads digital conversations with customers and supports relevant content for their platforms (brand store/PDPs)
- Ownership of CARS (Content, Assortments, Reviews & Search) tracking, improvement, and content implementation
- Manages ratings & reviews campaign and optimizes always-on retailer search
- Ensures Clicks performs at +1.5% vs Bricks in B&C retailers
📋 Analysis
- Conducts ad-hoc performance analysis and reporting of sales and shoppers' data (e.g., Nielsen, Kantar)
- Tracks competitors' activity and industry trends, sharing key learnings with internal teams
- Translates insights and category data into action to support retailer sell-ins
📋 Communication & Best Practice Sharing
- Acts as a champion for Wella brands, maintaining regular dialogue cross-functionally to drive brand plans in relevant channels
- Conducts regular store visits and tracks competitor activity, striving for best in class/disruptive communication
- Builds strong working relationships across the entire business to enhance UK business performance
🎯 Required Qualifications
🎯 Education:
- Relevant degree or equivalent experience
🎯 Experience:
- 2-5 years of experience in customer marketing
- Experience in category management (preferred)
- Proven success working with all sizes of businesses
- P&L management experience
🎯 Required Skills:
- High level of numeracy, with strong analytical skills
- Excellent organization capabilities, ability to prioritize effectively, and work under pressure on short deadlines
- Ability to build and maintain effective working relationships
- Excellent communication skills, both written and verbal
- Strong team player with ability to effectively listen, contribute, and influence
- Experience in strategic planning and ability to effectively contribute to and influence higher-level strategy
- Confident in presenting to large groups and influencing at all levels of the organization
- Strong commercial acumen and negotiation skills
- Sound knowledge of Excel, Word, and PowerPoint packages
- Proactive, results-oriented, flexible approach to work
- Able to demonstrate a strong passion for Wella products and the Wella vision and values
🎯 Preferred Skills:
- 1-2 years of experience in FMCG in a related role (shopper/trade marketing, Point of Sale, In-store Media agency, either client or agency side)
💰 Compensation & Benefits
💰 Salary Range: £35,000 - £45,000 per annum (based on role, experience level, and location)
💰 Benefits:
- 25 days holiday + additional day off for your birthday (not including bank holidays)
- 3 days personal leave for significant life events
- 2 paid days off for volunteering/charity work
- Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
- Optional Family Private Medical Insurance Cover
- Income Protection
- Life Insurance (8x base salary up to £2 million payable in the event of death in service of Wella)
- Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
- EAP (Employee Assistance Programme)
- Enhanced maternity, paternity, and adoption leave
- Gym Benefits
- Eye Tests
- WOW Programme (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
- Workplace/Nursery Benefits
- 4 weeks working remotely abroad
- Early Friday Finish During Summer
📌 Applicant Insights
📌 Company Context
📌 Industry: Personal Care Product Manufacturing
📌 Company Size: 10,001+ employees
📌 Founded: 1908 (as Wella AG, Germany)
📌 Company Description:
- Wella Company is one of the world's leading beauty companies, comprised of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd
- With 6,000 employees globally, Wella Company operates in over 100 countries and empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders
📌 Company Specialties:
- Hair care and color
- Beauty and personal care
- Nail care
- Hair styling tools
📌 Company Website:
📌 Role Analysis
📌 Career Level: Mid-level (2-5 years of experience)
📌 Reporting Structure: Reports to the Associate Director Trade Marketing, Retail Hai
📌 Work Arrangement: Hybrid (2 days on-site at Wimbledon, 3 days remote)
📌 Growth Opportunities:
- Potential to work on global campaigns and collaborate with international teams
- Opportunities to grow within the trade marketing function or explore other areas of the business
- Exposure to working with multiple brands and understanding their unique brand strategies
📌 Location & Work Environment
📌 Office Type: Hybrid (2 days on-site, 3 days remote)
📌 Office Location: Wimbledon, London, UK
📌 Geographic Context:
- Wimbledon is a suburban district of Southwest London, located in the borough of Merton
- It is well-connected by public transportation, with easy access to Central London and other parts of the city
- The area offers a mix of residential and commercial properties, with a variety of shops, restaurants, and leisure facilities
📌 Work Schedule:
- Standard working hours: Monday-Friday, 9:00 AM - 5:30 PM
- Flexible working arrangements, including remote work options and early Friday finish during summer
💼 Interview & Application Insights
💼 Typical Process:
1. Online application submission
2. Phone or video screening with the hiring manager
3. In-depth interview with the hiring manager and relevant team members
4. Final interview with the director or senior leadership team member
💼 Key Assessment Areas:
- Cultural fit and alignment with Wella's values
- Problem-solving skills and ability to think strategically
- Communication and presentation skills
- Analytical skills and data-driven decision-making
- Ability to work effectively in a hybrid team environment
💼 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Wella Company and the trade marketing function to demonstrate your enthusiasm and understanding of the role
💼 ATS Keywords: Customer Marketing, Trade Marketing, Brand Management, Retail Media, In-store Activations, P&L Management, Data Analysis, Teamwork, Hybrid Work Environment, Wimbledon
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
👔 Cultural Fit Considerations
👔 Company Values:
- Committed: We are dedicated to delivering exceptional results and exceeding expectations
- Collaborative: We work together to achieve our goals and support each other's success
- Creative: We think outside the box and challenge the status quo to drive innovation
- Connected: We foster strong relationships with our colleagues, partners, and customers
- Courageous: We take calculated risks and embrace challenges to push boundaries and achieve greatness
👔 Work Style:
- Fast-paced and dynamic environment, with a focus on delivering results and meeting deadlines
- Collaborative and supportive team culture, with a strong emphasis on knowledge-sharing and skill development
- Flexible and adaptable approach to work, with a willingness to take on new challenges and learn continuously
👔 Self-Assessment Questions:
1. How do you align with Wella's company values, and can you provide an example of a time when you demonstrated each value?
2. How do you approach working in a hybrid team environment, and what steps do you take to ensure effective communication and collaboration with remote colleagues?
3. Can you describe a time when you had to manage a tight budget and negotiate with vendors or agencies to ensure optimal cost levels while maintaining high-quality deliverables?
🚧 Potential Challenges
1. Balancing remote work and on-site responsibilities effectively
2. Managing multiple brands and their unique brand strategies simultaneously
3. Working with cross-functional teams and stakeholders with varying priorities and expectations
4. Adapting to changes in the market and consumer behavior, and pivoting strategies as needed
📈 Similar Roles Comparison
1. Trade Marketing Manager (FMCG) - Focuses on managing trade promotions and trade marketing activities for a specific brand or product category
2. Brand Manager (FMCG) - Responsible for developing and implementing brand strategies, managing brand equity, and driving brand growth
3. Retail Marketing Manager - Oversees in-store marketing activities, visual merchandising, and customer experience initiatives to drive retail sales
📝 Sample Projects
1. Developing and executing a successful in-store promotional campaign that drives foot traffic and increases sales by 15%
2. Analyzing competitor activity and industry trends to inform brand strategy and identify whitespace opportunities
3. Collaborating with the global team to launch a new product line, managing the trade marketing mix, and achieving a 20% market share within the first year
💡 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this role fit into the broader trade marketing function and the company's long-term growth strategy?
3. What are the most important qualities and skills you look for in a candidate for this role?
4. Can you describe a typical day or week in this role, and how the responsibilities may evolve over time?
5. What opportunities are there for professional development and growth within the trade marketing function or the wider organization?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://careers.wella.com/job/London-Channel-Marketing-Executive-LND/1165178555/)
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
4. Research Wella Company and the trade marketing function to demonstrate your enthusiasm and understanding of the role
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
