Channel Marketing IC5

📌 Core Information

🔹 Job Title: Channel Marketing IC5

🔹 Company: Microsoft

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing strategy and execution plans for product knowledge and brand advocacy with retail sellers
• Driving consumer conversion in-store and online through key retail partners
• Collaborating with channel marketers, partner marketers, and agencies to create compelling experiences
• Measuring success through execution excellence, audience engagement, conversion, sell-through, and brand love

ASSUMPTION: This role requires a broad understanding of channel marketing, retail marketing, and influencer marketing. It also demands a data-driven mindset and operational expertise to optimize coverage models and drive ROI.

📋 Key Responsibilities

✅ Develop and execute strategies for building product knowledge and brand advocacy with retail sellers

✅ Drive consumer conversion with retail partners across Windows, M365, and Surface products

✅ Collaborate with channel marketers, partner marketers, and agencies to create compelling partner experiences and readiness programs

✅ Facilitate a globally consistent, locally relevant approach to influence consumers and retail sellers in targeted areas of the consumer shopping journey

✅ Measure success through key performance indicators (KPIs) such as execution excellence, audience engagement, conversion, sell-through, and brand love

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data analysis to optimize marketing efforts and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in channel marketing, retail marketing, or a related field

Required Skills:

• Proven experience in channel marketing, retail marketing, or influencer marketing
• Data-driven mindset with strong analytical skills
• Excellent communication and presentation skills
• Strong project management and organizational skills
• Ability to work effectively in a cross-functional team environment

Preferred Skills:

• Experience with Microsoft products (Windows, M365, Surface)
• Fluency in multiple languages
• Experience working with retail partners in the Asia Pacific region

ASSUMPTION: Candidates with a strong background in channel marketing, retail marketing, or influencer marketing, along with a data-driven mindset and operational expertise, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-senior level marketing role in Singapore is SGD 120,000 - 180,000 per year. This estimate is based on market research and comparable roles at Microsoft.

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and paid holidays
• Employee stock purchase plan
• Tuition assistance and professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and comparable roles at Microsoft. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Microsoft operates in the technology industry, with a focus on software development, manufacturing, and sales of computer software and consumer electronics.

Company Size: Microsoft is a large enterprise with over 180,000 employees worldwide. This size offers numerous opportunities for career growth and development.

Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. The company has since grown into a global leader in the technology industry.

Company Description:

• Microsoft develops, manufactures, licenses, supports, and sells computer software, consumer electronics, and personal computers and services
• The company operates in two segments: More Personal Computing and Productivity and Business Processes
• Microsoft's mission is to empower every person and every organization on the planet to achieve more

Company Specialties:

• Operating systems (Windows)
• Productivity and business processes (Office, Dynamics 365)
• Intelligent cloud (Azure)
• Hardware (Surface, Xbox)

Company Website: microsoft.com

ASSUMPTION: Microsoft's large size and global presence offer numerous opportunities for career growth and development. The company's mission-driven culture emphasizes innovation, collaboration, and continuous learning.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong background in channel marketing, retail marketing, or a related field.

Reporting Structure: The Channel Marketing IC5 role reports directly to the Channel Marketing Manager.

Work Arrangement: This role is hybrid, with employees working from home up to 2 days per week and the rest of the time in the office.

Growth Opportunities:

• Potential to take on more responsibility and advance to a senior or management role within the channel marketing team
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development and training opportunities through Microsoft's Learning & Development programs

ASSUMPTION: This role offers strong growth potential for candidates with the right skills and experience, as well as a passion for driving business growth through effective channel marketing strategies.

🌍 Location & Work Environment

Office Type: Microsoft's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Microsoft Singapore, One Marina Boulevard, #15-01, Singapore 018989

Geographic Context:

• Singapore is a global hub for technology, finance, and business, offering a vibrant and dynamic work environment
• The city-state is known for its multiculturalism, excellent infrastructure, and high quality of life
• Singapore's strategic location in Southeast Asia provides opportunities for regional travel and collaboration

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM. Employees may have flexibility to adjust their work hours within this range.

ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, vibrant city life, and opportunities for regional travel and collaboration.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the channel marketing team
• Final interview with the director of channel marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven mindset and analytical skills
• Communication and presentation skills
• Collaboration and teamwork skills
• Cultural fit and alignment with Microsoft's values

Application Tips:

• Highlight your relevant experience in channel marketing, retail marketing, or a related field
• Demonstrate your data-driven mindset and analytical skills through specific examples
• Tailor your resume and cover letter to emphasize your fit for this role and Microsoft's mission
• Prepare for behavioral interview questions that assess your problem-solving skills and ability to work effectively in a team

ATS Keywords: Channel Marketing, Retail Marketing, Influencer Marketing, Data-Driven, Operational Expertise, Consumer Engagement, Conversion, Sell-Through, Brand Love, Cross-Functional Collaboration, Strategic Planning

ASSUMPTION: Microsoft's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. Successful candidates will demonstrate a strong background in channel marketing, retail marketing, or a related field, as well as a data-driven mindset and excellent communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data visualization tools. Familiarity with project management and collaboration tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• One Microsoft
• Customer Obsessed
• One Engineering System
• Customer Love
• Growth Mindset
• Innovation
• One Team
• Fun
• Family

Work Style:

• Collaborative and inclusive team environment
• Focus on results and impact
• Emphasis on continuous learning and growth
• Support for work-life balance and flexibility

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you passionate about driving business growth through effective marketing strategies?
• Do you have a data-driven mindset and strong analytical skills?
• Are you comfortable working in a fast-paced, dynamic organization?

ASSUMPTION: Microsoft's culture emphasizes collaboration, innovation, and continuous learning. Candidates who are a strong cultural fit will demonstrate a growth mindset, a passion for driving business growth, and a commitment to Microsoft's values.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Collaborating effectively with cross-functional teams across different time zones
• Adapting to a fast-paced, dynamic work environment
• Working with large datasets and complex analytics tools

ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and data analysis. Successful candidates will be able to manage multiple priorities, work effectively in a team, and analyze data to drive informed decision-making.

📈 Similar Roles Comparison

• This role is similar to a Channel Marketing Manager or Retail Marketing Manager position, but with a focus on developing and executing strategies rather than managing a team
• Compared to other marketing roles at Microsoft, this position requires a strong background in channel marketing, retail marketing, or a related field, as well as a data-driven mindset and operational expertise
• Career progression from this role may include advancement to a senior or management position within the channel marketing team

ASSUMPTION: This role is similar to other channel marketing or retail marketing positions, but with a focus on strategy development and execution rather than team management. Successful candidates will have a strong background in channel marketing, retail marketing, or a related field, as well as a data-driven mindset and operational expertise.

📝 Sample Projects

• Developing a comprehensive channel marketing strategy for a new product launch
• Analyzing sales data to identify trends and optimize retail partner coverage
• Collaborating with cross-functional teams to create compelling in-store experiences and consumer-facing campaigns

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. Sample projects may include developing channel marketing strategies, analyzing sales data, and creating compelling consumer experiences.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall channel marketing strategy for Microsoft's consumer products?
• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams within the channel marketing organization and across Microsoft?
• What opportunities are there for professional development and growth within this role?
• How does Microsoft support work-life balance and flexibility for employees in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in channel marketing, retail marketing, or a related field, as well as your data-driven mindset and analytical skills
• Prepare for behavioral interview questions that assess your problem-solving skills and ability to work effectively in a team
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.