Channel Marketing Lead

📌 Core Information

🔹 Job Title: Channel Marketing Lead

🔹 Company: Canonical

🔹 Location: Home Based - Americas

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving Go-To-Market strategy across partner ecosystem
• Maximizing ROI of campaigns supporting partner motions
• Leading a team of marketing managers
• Engaging with partners to deliver open source-based products and solutions

ASSUMPTION: This role requires a strong understanding of the technology ecosystem and proven leadership in aligning diverse partners around Go-To-Market strategies.

📋 Key Responsibilities

✅ Building a marketing strategy that drives pipeline growth and revenue outcomes through key partners

✅ Aligning with growth, field, and product marketing to deliver activities integrated with Canonical’s campaigns

✅ Owning the execution of partner campaigns across the funnel from recruitment to demand generation programs

✅ Engaging and elevating the partner community through exceptional content in partnership with communication, product, and alliances teams

✅ Multiplying partners’ impact through programmatic approaches

✅ Crafting bespoke plans and joint value propositions to stand out in the marketplace

✅ Championing Canonical’s partner collaboration vision both internally and externally

✅ Managing the use of Marketing Development Funds (MDF) whether received or distributed

✅ Driving the adoption of advanced analytics and reporting tools to continually improve the ROI of partner marketing activities

✅ Mentoring and developing a diverse team of partner marketers covering the whole spectrum of partners

✅ Cultivating a culture of continuous testing and optimization

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in channel marketing, with a strong focus on the technology industry

Required Skills:

• Proven track record of developing and executing successful co-marketing programs in the technology space
• Experience reporting on complex partner marketing activities and touchpoints
• Ability to create a culture of excellence, agility, and self-drive in your team
• Curiosity with a habit of continuous learning
• Outstanding communications skills in English, both verbal and written
• Exceptional academic results both at high school and university

Preferred Skills:

• Familiarity with a particular vertical (e.g., Telco, Finance, Industrial, Automotive)
• Experience leading distributed teams across different time zones

ASSUMPTION: A strong understanding of the technology ecosystem is crucial for success in this role, as is the ability to work effectively with diverse partners and teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a 5-10 year experienced channel marketing professional in the Americas)

Benefits:

• Distributed work environment with twice-yearly team sprints in person
• Personal learning and development budget of USD 2,000 per year
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Maternity and paternity leave
• Team Member Assistance Program and Wellness Platform
• Opportunity to travel to new locations to meet colleagues
• Priority Pass and travel upgrades for long-haul company events

Working Hours: Full-time, with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the Americas. Actual compensation may vary based on factors such as experience, performance, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Their platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT.

Company Size: Canonical is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth and impact.

Founded: Canonical was founded in 2004 and has since grown to become a pioneer of global distributed collaboration, with colleagues in over 75 countries.

Company Description:

• Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets.
• Their platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT.
• Canonical is a pioneer of global distributed collaboration, with colleagues in over 75 countries and very few office-based roles.

Company Specialties:

• Open source software and operating systems
• Public cloud, data science, AI, engineering innovation, and IoT
• Global distributed collaboration

Company Website: http://www.canonical.com/

ASSUMPTION: Canonical's focus on open source technology and global collaboration may appeal to candidates interested in working for a company at the forefront of technological innovation.

📊 Role Analysis

Career Level: This role is a leadership position, requiring a proven track record in channel marketing and the ability to manage and mentor a team of marketing managers.

Reporting Structure: The Channel Marketing Lead will report directly to the VP of Marketing and will be responsible for leading a team of marketing managers.

Work Arrangement: This role is home-based in the AMER region, with an expectation to travel internationally up to 4 times a year for company events up to two weeks long.

Growth Opportunities:

• As a leadership role, this position offers opportunities for career advancement within Canonical's marketing department.
• The company's focus on global collaboration and distributed work environment may provide opportunities for international assignments or increased responsibility.

ASSUMPTION: Candidates interested in leadership roles and global collaboration may find this position appealing, as it offers opportunities for growth and impact within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Home-based

Office Location(s): Americas

Geographic Context:

• The Americas region encompasses North, Central, and South America, offering a diverse range of cultural and professional experiences.
• Canonical's global distributed collaboration model allows for a flexible and remote work environment, with team sprints held in person twice a year.

Work Schedule: Full-time, with flexibility for a remote work arrangement

ASSUMPTION: Candidates interested in a remote work environment and global collaboration may find this position appealing, as it offers a flexible and dynamic work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the VP of Marketing

Key Assessment Areas:

• Understanding of the technology ecosystem and partner marketing strategies
• Leadership and team management skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience in channel marketing and leadership roles
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions focused on leadership, team management, and problem-solving

ATS Keywords: Channel Marketing, Go-To-Market Strategy, Partner Programs, Lead Generation, Content Creation, Analytics, Team Leadership, Communication, Technology Ecosystem, Co-Marketing Programs, Continuous Learning, Distributed Teams, Agility, Self-Drive, Curiosity

ASSUMPTION: The interview process for this role may focus on assessing the candidate's understanding of the technology ecosystem, leadership skills, and ability to work effectively with diverse partners and teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Canonical's internal systems and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Openness
• Community
• Customer focus

Work Style:

• Remote and distributed work environment
• Global collaboration and teamwork
• Continuous learning and adaptation
• Data-driven decision making
• Results-oriented and focused on execution

Self-Assessment Questions:

• Do you thrive in a remote and distributed work environment?
• Are you comfortable working with diverse partners and teams across different time zones?
• Do you have a strong understanding of the technology ecosystem and a proven track record in channel marketing?
• Are you comfortable with continuous learning and adaptation in a dynamic and innovative company?

ASSUMPTION: Candidates who are comfortable working in a remote and distributed work environment, have a strong understanding of the technology ecosystem, and are comfortable with continuous learning and adaptation may be well-suited to Canonical's company culture and work style.

⚠️ Potential Challenges

• Managing a team of marketing managers remotely and across different time zones
• Balancing the needs and priorities of multiple partners with diverse goals and objectives
• Keeping up with the latest trends and developments in the technology ecosystem
• Adapting to a dynamic and rapidly changing work environment

ASSUMPTION: Candidates who are comfortable with remote team management, adaptable to change, and experienced in navigating complex partner relationships may be well-suited to the potential challenges of this role.

📈 Similar Roles Comparison

• Channel Marketing Manager (at a larger organization) may have more resources and a larger team but less direct influence on company strategy
• Partner Marketing Manager (at a smaller organization) may have less resources and a smaller team but more direct influence on company strategy
• This role offers a unique opportunity to drive Go-To-Market strategy across a diverse partner ecosystem in a global distributed collaboration model

ASSUMPTION: Candidates interested in driving Go-To-Market strategy across a diverse partner ecosystem in a global distributed collaboration model may find this role appealing, as it offers a unique opportunity to work at the forefront of technological innovation.

📝 Sample Projects

• Developing and executing a co-marketing campaign with a major cloud service provider to drive adoption of Canonical's open source solutions
• Crafting a bespoke joint value proposition for a hardware manufacturer to differentiate their products in the market
• Managing the use of Marketing Development Funds (MDF) to maximize the ROI of partner marketing activities

ASSUMPTION: The specific projects required for this role may vary depending on the candidate's previous experience and the current needs of Canonical's partner ecosystem.

❓ Key Questions to Ask During Interview

• How does Canonical support the professional development and growth of its marketing managers?
• What are the key priorities for this role in the first 90 days?
• How does Canonical measure the success of its partner marketing programs, and how can I contribute to improving these metrics?
• What are the most challenging aspects of working with diverse partners, and how can I best prepare to address these challenges?
• How does Canonical foster a culture of continuous learning and adaptation, and how can I contribute to this culture?

ASSUMPTION: Candidates interested in professional development, growth, and continuous learning may find these questions helpful in assessing the fit of this role and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/canonical/jobs/6827653
• Tailor your resume and cover letter to highlight your relevant experience in channel marketing, leadership, and team management
• Prepare for behavioral and situational interview questions focused on leadership, team management, and problem-solving
• Research Canonical's company culture and values to demonstrate your fit for the role and organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.