Senior Manager for Marketing Analytics
Canonical📌 Core Information
🔹 Job Title: Senior Manager for Marketing Analytics
🔹 Company: Canonical
🔹 Location: Remote (EMEA time zones)
🔹 Job Type: Full-time
🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analytics & Insights
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager for Marketing Analytics at Canonical, you will lead the growth engineering team to drive commercial outcomes through data-driven marketing strategies. You'll be responsible for the company's martech stack implementation, analytics reporting across the customer lifecycle, and fostering a culture of experimentation. This pivotal role connects marketing efforts to commercial success through advanced analytics, technology implementation, and cross-functional collaboration.
ASSUMPTION: The role appears to be newly created or recently vacated based on the detailed description of responsibilities without mention of replacing someone or joining an existing analytics leadership team.
📋 Key Responsibilities
✅ Lead the growth engineering team of data analysts, performance marketers, lifecycle marketers and marketing automation specialists
✅ Design, implement and manage Canonical's marketing technology stack (including Marketo, Google Analytics, Leandata, Superset, Kubeflow, WordPress)
✅ Own reporting and analytics throughout the customer lifecycle (ABM, Multi-Touch Attribution, funnel performance, acquisition costs, customer retention)
✅ Develop and track OKRs and conversion rates across marketing and revenue funnels
✅ Optimize lead scoring, lead flow and cadences to increase conversion rates
✅ Develop web analytics and SEO practices for organic user acquisition
✅ Drive Return On Ad Spend optimization through attribution methodologies and advanced targeting
✅ Ensure marketing data cleanliness through data governance policies
✅ Champion experimentation culture with processes, tooling (A/B tests, MAB) and expertise
✅ Collaborate with cross-functional teams to build data solutions to Go To Market problems
✅ Support marketing team excellence through training, tools and documentation
ASSUMPTION: Based on the responsibilities, this role will have both strategic and hands-on operational components, with a significant emphasis on technical implementation and team leadership.
🎯 Required Qualifications
Education: Undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering (or equivalent experience with proven track record)
Experience:
- Proven management experience leading analytical professionals
- Experience implementing and managing martech stacks (preferably with open source components)
- Track record of building experimentation culture
- Advanced web analytics and SEO implementation experience
- History of cross-functional collaboration with senior stakeholders
Skills:
- Strong analytical mindset with project management capabilities
- Advanced marketing analytics knowledge (media mix modeling, cohort analysis, attribution models)
- Coding/scripting proficiency (Python, JavaScript, etc.)
- Database management (SQL, etc.)
- Leadership and team management
- Strategic business thinking
ASSUMPTION: The role requires significant previous leadership experience in analytics, though exact years of experience aren't specified. Based on the "Senior Manager" title and comprehensive responsibilities, this would typically require 7+ years of relevant experience with at least 3-5 years in management.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Fully remote working environment
- Personal learning and development budget of 2,000 USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental leave
- Employee Assistance Programme
- Opportunity to travel for team 'sprints'
- Priority Pass for travel and travel upgrades for company events
- Performance-driven commission structure
Industry Comparison: The benefits package appears competitive for remote tech roles, with the learning budget and travel perks standing out as particularly attractive for a senior analytics position.
ASSUMPTION: While specific salary information is not provided, senior marketing analytics roles in tech companies typically command competitive compensation relative to the local market standards where the employee is based, with additional performance incentives as mentioned in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Canonical is the company behind Ubuntu, one of the world's most important open source projects and a leading platform for AI, IoT, and cloud computing.
Company Size: Not specified
Company Stage: Established technology company operating since 2004 with global reach
ASSUMPTION: Based on Canonical's longevity (since 2004) and position in the open source market, it appears to be a mid-to-large sized established company rather than an early-stage startup, though exact employee count isn't provided in the listing.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Reports directly to the VP of Marketing
Team Size/Composition: Will lead the growth engineering team comprising data analysts, performance marketers, lifecycle marketers, and marketing automation specialists
Growth Opportunities: Potential path to VP-level positions in Marketing, Analytics, or Marketing Technology
ASSUMPTION: The role likely has significant budget authority and decision-making capabilities given it reports to a VP and oversees cross-functional teams with technology implementation responsibilities.
🌍 Location & Work Environment
Office Type: Fully remote (company has been remote-first since 2004)
Geographic Context: Open to candidates in Europe, Middle East, and Africa time zones
Work Schedule: Not specifically mentioned, but likely standard business hours aligned with EMEA
Regional Considerations: Role requires 2-4 trips per year for internal events, with travel benefits provided
ASSUMPTION: As a remote-first company since 2004, Canonical likely has well-established remote work processes and infrastructure to support distributed team collaboration across time zones.
💼 Interview & Application Insights
Typical Process: For senior marketing analytics roles, candidates typically face multiple rounds including initial screening, technical assessment of analytics knowledge, leadership/management evaluation, and final executive interviews
Key Assessment Areas:
- Technical analytics proficiency and martech implementation experience
- Leadership capabilities and track record of team development
- Strategic thinking and business impact of past analytics work
- Ability to translate complex analytics into actionable business recommendations
Application Tips: Highlight specific examples of how your analytics leadership directly impacted business outcomes, showcase experience with open source technologies, and demonstrate your approach to building experimentation culture
ATS Keywords: marketing analytics, martech stack, multi-touch attribution, lead scoring, web analytics, SEO, python, SQL, Marketo, Google Analytics, data governance, A/B testing, OKRs, growth engineering
ASSUMPTION: These insights are based on industry standards for senior analytics roles in tech companies and the specific requirements outlined in the job description.
🛠️ Tools & Technologies
The role explicitly mentions working with:
- Marketo (Marketing Automation)
- Google Analytics (Web Analytics)
- Leandata (Revenue Operations)
- Superset (Data Visualization)
- Kubeflow (Machine Learning Platform)
- WordPress (Content Management)
- Python (Programming Language)
- JavaScript (Programming Language)
- SQL (Database Query Language)
- A/B Testing Tools
- Multi-Armed Bandit (MAB) Testing
ASSUMPTION: Given Canonical's focus on open source, experience with additional open source analytics and marketing technology tools beyond those mentioned would likely be valuable, though not explicitly required.
👔 Cultural Fit Considerations
Company Values: Emphasis on ownership, collaboration, learning, curiosity, and continuous improvement
Work Style: Values problem-solving, hands-on approach, experimentation, measurement, and automation
Self-Assessment: Consider if you:
- Are passionate about technology, technology marketing, and marketing technology
- Thrive in a remote work environment with global collaboration
- Enjoy solving complex problems through data and experimentation
- Can balance strategic leadership with hands-on implementation
- Are motivated by driving growth and commercial outcomes
- Have interest in or experience with open source technologies
ASSUMPTION: Based on Canonical's position as an open source company, candidates who have affinity for open source values and community may find stronger cultural alignment.
⚠️ Potential Challenges
Based on the role description, candidates should consider these potential challenges:
- Managing cross-functional teams across multiple time zones in a remote environment
- Balancing strategic leadership responsibilities with hands-on technical implementation
- Navigating the integration of commercial martech tools with open source solutions
- Implementing advanced analytics methodologies while maintaining data governance standards
- Building and sustaining experimentation culture across distributed teams
ASSUMPTION: These challenges are inferred from the role responsibilities and company context, and specific challenges may vary based on the team's current maturity and organizational priorities.
📈 Similar Roles Comparison
This role combines elements of several specialized positions often found separately in larger organizations:
- Head of Marketing Analytics: Similar focus on analytics and measurement, but this role has broader technology implementation responsibilities
- Marketing Technology Director: Similar martech stack ownership, but with deeper analytics and experimentation requirements
- Growth Marketing Leader: Similar focus on driving business outcomes, but with more technical analytics depth
- Data Science Manager: Similar analytical requirements, but specifically applied to marketing and customer journey contexts
ASSUMPTION: This comparison is based on standard industry patterns for similar roles, and Canonical's specific interpretation may differ somewhat from these general descriptions.
📝 Sample Projects
Based on the responsibilities outlined, someone in this role might work on projects such as:
- Implementing a comprehensive multi-touch attribution model to accurately measure marketing channel effectiveness
- Redesigning lead scoring methodology to improve sales conversion rates and optimize marketing-sales handoff
- Building automated dashboards to visualize customer journey analytics across marketing touchpoints
- Developing an experimentation roadmap and implementation plan to foster data-driven decision making
- Auditing and optimizing the existing martech stack with a focus on integrating open source solutions
- Creating predictive models for lead qualification and customer retention
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and would vary based on current organizational priorities and existing infrastructure.
❓ Key Questions to Ask During Interview
- "What are the most significant marketing analytics challenges Canonical is facing that this role will help address?"
- "How is marketing attribution currently handled, and what improvements are you looking to implement?"
- "Can you describe the current growth engineering team structure and experience levels?"
- "What open source marketing technologies has Canonical implemented successfully, and where do you see opportunities for expansion?"
- "How does the marketing analytics function collaborate with product teams and revenue operations?"
- "What does success look like for this role in the first 6-12 months?"
ASSUMPTION: These questions are suggested based on the role type and company context, and should be adapted based on the specific interview stage and previous conversations.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this opportunity, consider these action steps:
- Resume Optimization: Update your resume to highlight relevant analytics leadership experience, martech implementation, and team management. Include specific metrics and business outcomes from your work.
- ATS Preparation: Ensure your resume includes key terms mentioned in the job description (Marketo, Google Analytics, Python, SQL, attribution, etc.) while maintaining readability.
- Portfolio Preparation: Consider preparing brief case studies of relevant analytics projects you've led, focusing on business impact.
- Company Research: Familiarize yourself with Canonical's products (especially Ubuntu), mission, and recent developments in the open source space.
- Network Exploration: If possible, connect with current or former Canonical employees to gain insights into the company culture and interview process.
- Technical Review: Refresh your knowledge of the technical platforms mentioned in the job description, particularly the intersection of martech and open source tools.