πΉ Job Title: Channel Marketing Lead
πΉ Company: Bosch Group
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 15, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the automotive or related industries.
β Envision and formulate MA-INs channel strategy roadmap
β Lead and enable execution of channel strategy across trade levels of Primary, Secondary & Tertiary
β Formulate Channel development policies and drive customer engagement through efficient use of channel budgets
β Manage a team to develop and execute customer promotions, campaigns, loyalty & binding programs, meets and events
β Enable an efficient analytics platform to provide insights for strategic direction and inputs to field teams
β Define and ensure execution of processes across customer life cycle
β Monitor market developments, trends, competition developments, customer requirements
β Enable competency improvement programs such as trainings, ways of selling programs, soft skills for internal and external market development teams
ASSUMPTION: This role involves a mix of strategic planning, team management, and on-the-ground execution. Strong leadership and project management skills are essential.
Education: Bachelor of Engineering with specialization in Mechanical / Automotive engineering and MBA with specialization in Marketing.
Experience: 12+ years of experience in Sales and Marketing in automotive/FMCG/consumer goods sectors, with 8+ years in marketing function with a mix of product marketing and channel management.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates with a strong educational background and extensive relevant experience are likely to be successful.
Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for similar roles)
Benefits:
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangalore. The actual salary may vary based on the candidate's experience and qualifications.
Industry: Automotive and Engineering
Company Size: Large (over 30,000 employees globally)
Founded: 1886 (in Germany, with operations in India since 1951)
Company Description:
Company Specialties:
Company Website: www.bosch.in
ASSUMPTION: Bosch Group is a well-established multinational corporation with a strong presence in India. This role offers opportunities for growth and development within a large, diverse organization.
Career Level: Mid to Senior level, with potential for growth into a management or leadership role
Reporting Structure: This role reports directly to the Head of Marketing and may oversee a team of channel marketing managers
Work Arrangement: Primarily on-site, with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within a large, multinational organization. Successful candidates will have a strong track record in channel marketing and a strategic mindset.
Office Type: Corporate office with on-site facilities (gym, cafeteria)
Office Location(s): Bangalore, Karnataka, India
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed
ASSUMPTION: Bangalore offers a dynamic work environment with a strong IT industry and a diverse cultural scene. The city's tropical climate may be a consideration for some candidates.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel strategy, customer engagement, market analysis, team management, campaign management, process improvement, digital enablement, automotive industry
ASSUMPTION: The interview process is likely to focus on the candidate's strategic mindset, channel marketing experience, and ability to manage and develop a team.
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bosch Group values innovation, quality, and performance. Successful candidates will be able to demonstrate a strong fit with these values and a willingness to collaborate and adapt in a dynamic work environment.
ASSUMPTION: This role involves a mix of strategic planning, team management, and on-the-ground execution. Successful candidates will be able to balance these demands and adapt to a large, multinational corporate environment.
ASSUMPTION: This role offers a unique blend of strategic planning, team management, and market analysis. Candidates should consider how their skills and experience align with these aspects of the role.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects and initiatives may vary depending on the company's priorities and market conditions.
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates should tailor their questions to their specific interests and concerns.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.