Channel Marketing Manager

📌 Core Information

🔹 Job Title: Channel Marketing Manager

🔹 Company: Samsung Electronics

🔹 Location: Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom

🔹 Job Type: Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Managing key retailer channel marketing activities
• Developing strategic TTL plans for new product launches and in-life phases
• Implementing channel campaigns to achieve sell-out targets and expand market share
• Collaborating with internal teams and external partners to deliver successful marketing projects

ASSUMPTION: This role requires a balance of strategic thinking, creative problem-solving, and strong project management skills to effectively manage multiple marketing channels and stakeholders.

📋 Key Responsibilities

✅ Lead on retailers by creating and implementing strong, creative DA marketing activities including key promotional activity /added value campaigns within specific handled channels on time and to budget.

✅ Manage and brief agencies to create or customise assets to best communicate promotions, or product features and benefits that give Samsung stand out and drive sales.

✅ Set critical metrics for all planned marketing activity including digital metrics, and manage/review effectiveness & return on investment.

✅ Support on reviewing Channel marketing budget ensuring it is allocated in a cost effective manner to maximise return on investment.

✅ Work with the Retail Marketing Team and Field Team to ensure strong alignment of campaigns from Online through to in store.

✅ Work with the Retail Manager on events from briefing agencies, stand development, samples, logistics and creative.

✅ Tracking execution, success and key findings of channel activity- sharing results with the business

✅ Collection, collaboration and distribution of marketing information to channel partners and internally

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Degree/qualification or equivalent experience

Experience: Product Marketing and Services Marketing experience, with experience in a similar role

Required Skills:

• Excellent written and verbal communication skills (inc Strong MS PowerPoint & Excel)
• Highly analytical and able to interpret data in a meaningful way
• Experience of running marketing budgets

Preferred Skills:

• Marketing qualification
• Experience managing agencies and third party suppliers

ASSUMPTION: While a marketing qualification is preferred, relevant experience and a strong portfolio can also demonstrate the necessary skills for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Estimated based on industry standards for this role and experience level)

Benefits:

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. Actual salary may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Samsung Electronics operates in the competitive consumer electronics and appliance market, with a strong focus on innovation and technology.

Company Size: Samsung Electronics is a large multinational corporation with over 500 employees in the UK alone, offering a structured and well-resourced work environment.

Founded: Samsung Electronics was founded in 1938, with a rich history of growth and expansion into various technology sectors.

Company Description:

• Samsung Electronics is a global leader in consumer electronics and appliances, with a strong commitment to innovation and quality.
• The company offers a wide range of products, including smartphones, TVs, appliances, and digital displays, catering to diverse customer needs.
• Samsung Electronics is dedicated to creating meaningful experiences for its customers, while also contributing to sustainable development through its business operations.

Company Specialties:

• Consumer Electronics
• Home Appliances
• Display Solutions
• Semiconductors

Company Website: http://www.samsung.com/fr/business

ASSUMPTION: Samsung Electronics is a well-established company with a strong brand presence and extensive resources to support its employees' growth and development.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to advance their career in channel marketing within a large corporation.

Reporting Structure: The Channel Marketing Manager reports directly to the Line Manager and works closely with the Retail Marketing Team, Field Team, and other internal stakeholders.

Work Arrangement: This role offers a hybrid work arrangement, with 3 days in the office and 2 days working remotely.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to cover additional channels or regions
• Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: Samsung Electronics offers a structured career development path, with opportunities for growth and advancement based on individual performance and potential.

🌍 Location & Work Environment

Office Type: The Samsung House office in Chertsey, United Kingdom, offers a modern and collaborative work environment with state-of-the-art facilities.

Office Location(s): Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom

Geographic Context:

• The office is located in the Surrey area, offering easy access to London and other major cities in the region.
• The area provides a mix of urban and rural environments, with a range of housing options and amenities nearby.
• The office is situated near major transportation links, including the M25 motorway and Chertsey train station.

Work Schedule: The role follows a standard full-time work schedule, with flexibility for hybrid working arrangements.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone call with HR to discuss the role and assess fit
• Interview with Line Manager Aadam Zaman and Marketing Director Tanya Weller to evaluate skills and experience
• Presentation interview with Line Manager, Head of Channel Marketing, and Marketing Director Tanya Weller to assess strategic thinking and communication skills

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Project management and organizational skills
• Analytical skills and data interpretation
• Cultural fit and alignment with Samsung's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Samsung's products and market position in your application materials
• Prepare a presentation showcasing your strategic marketing plan for a specific channel or product launch
• Follow up with the hiring manager after your interview to reiterate your interest in the role and address any questions or concerns

ATS Keywords: Channel Marketing, Retail Marketing, Digital Advertising, Product Marketing, Budget Management, Marketing Strategy, Agency Management, Data Interpretation, Promotional Campaigns, Multi-tasking

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their ability to manage multiple projects and stakeholders effectively.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily mastered by experienced marketing professionals.

👔 Cultural Fit Considerations

Company Values:

• People
• Excellence
• Change
• Creativity
• Integrity

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you balance the need for creativity with the requirement to deliver results and meet sales targets?
• How do you approach working with multiple stakeholders, both internal and external, to deliver successful marketing campaigns?
• How do you stay organized and manage your time effectively when juggling multiple projects and deadlines?

ASSUMPTION: Samsung Electronics values a collaborative and innovative work environment, with a strong focus on delivering results and driving continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced and dynamic environment, with a need for flexibility and adaptability
• Balancing the need for creativity and innovation with the requirement to deliver results and meet sales targets
• Navigating a large organization with multiple internal teams and external partners, requiring strong communication and collaboration skills

ASSUMPTION: The potential challenges of this role can be overcome by strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role focuses on channel-specific marketing strategies, whereas related roles may have a broader marketing focus or cover multiple channels
• Channel Marketing Managers typically work closely with retail partners, whereas related roles may focus more on internal stakeholders or other external partners
• Career progression in channel marketing may involve expanding responsibilities to cover additional channels or regions, or moving into a senior marketing role within the company

ASSUMPTION: While this role shares similarities with other marketing roles, its focus on channel-specific marketing strategies and retail partner collaboration sets it apart and offers unique growth and development opportunities.

📝 Sample Projects

• Developing and implementing a quarterly marketing plan for a specific retailer, including ATL media, in-store promotions, and digital advertising campaigns
• Collaborating with agencies to create custom assets for a new product launch, ensuring Samsung's brand stand out and driving sales
• Analyzing channel activity data to identify trends, optimize marketing spend, and maximize return on investment

ASSUMPTION: The sample projects provided are representative of the key responsibilities and required skills for this role, offering a glimpse into the day-to-day tasks and deliverables.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Samsung's home appliances division?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Samsung support the professional development and growth of its marketing team members?
• What are the key challenges facing the home appliances division, and how can this role contribute to addressing them?
• How does Samsung measure the success of its channel marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of channel marketing campaigns you've managed or contributed to
• Prepare a presentation showcasing your strategic marketing plan for a specific channel or product launch, demonstrating your understanding of Samsung's products and market position
• Follow up with the hiring manager after your interview to reiterate your interest in the role and address any questions or concerns
• If selected for the final round, be prepared to present your strategic marketing plan to the interview panel, including the Line Manager, Head of Channel Marketing, and Marketing Director Tanya Weller

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.