📌 Core Information
🔹 Job Title: Channel Marketing Manager
🔹 Company: Flogas Britain
🔹 Location: Leicester, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for national retailers and dealer networks
- Creating customer-focused campaigns to boost sales and enhance brand presence
- Collaborating with cross-functional teams to deliver projects aligned with business goals
- Managing POS development and rollout for multiple locations nationwide
- Analyzing campaign performance and using insights to improve future strategies
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and implement marketing plans tailored to national retailers and dealer networks
✅ Create integrated, multi-channel campaigns that drive growth and support safety and compliance
✅ Design and manage POS materials and rollouts across hundreds of locations
✅ Collaborate with cross-functional teams to deliver projects that meet business objectives
✅ Analyze campaign performance and use data to inform future strategies
✅ Support the company's transition towards 100% renewable energy by 2040
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing success across multiple channels and locations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in channel marketing, with experience supporting national retailers and dealer networks
Required Skills:
- Proven experience in developing and delivering integrated, multi-channel campaigns
- Strong POS development and rollout skills
- Excellent project management skills
- Confident communicator with the ability to work effectively with teams and stakeholders
- Data-driven mindset with a focus on performance improvement
- Proficient in marketing tools and platforms
- Ability to lead cross-functional projects and deliver results aligned to business goals
Preferred Skills:
- Experience in the energy sector or related industries
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid background in channel marketing, with a proven track record in delivering successful campaigns and managing POS materials.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level marketing role in the UK)
Benefits:
- 25 days holiday plus statutory, with the option to buy 5 additional days
- Pension with 5% contribution from the company
- Life assurance up to 4 times salary
- Opt-in Health Cash plan worth up to £900 per year
- Discounted gym membership
- Fully funded eye test and contribution towards glasses
- Annual flu vaccination
- Discounts at 900 retailers
- Enhanced maternity/paternity benefits
- Training opportunities
- Employee Assistance Programme with 24/7 helpline
- 1 volunteering day off every year
- Monthly employee recognition awards
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the UK. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Energy (Fossil Fuels to Renewables Transition)
Company Size: Large (1,350 employees)
Founded: 1989 (As Flogas, part of DCC Vital since 2018)
Company Description:
- Flogas Britain is a leading supplier of Liquid Petroleum Gas (LPG) in the UK
- Part of DCC Vital, a division of global sales, marketing, and support services group DCC PLC
- Powering off-grid customers in homes and businesses across Britain
- Investing in new infrastructure and innovations to deliver 100% renewable energy by 2040
Company Specialties:
- Energy supply and distribution
- Renewable energy transition
- Customer-focused marketing strategies
- Cross-functional project management
Company Website: DCC Vital
ASSUMPTION: Flogas Britain is a dynamic and growing company, offering opportunities for career development and growth in the energy sector.
📊 Role Analysis
Career Level: Mid-Level (5-10 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time (37.5 hours per week)
Growth Opportunities:
- Progression to senior marketing roles within Flogas Britain or DCC Vital
- Expansion of responsibilities as the company grows and evolves
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers a clear career path for motivated and ambitious marketing professionals looking to grow within a dynamic energy company.
🌍 Location & Work Environment
Office Type: Modern, dedicated office space
Office Location(s): Leicester, United Kingdom
Geographic Context:
- Leicester is a multicultural city in the East Midlands, UK
- Well-connected by road, rail, and air, with easy access to major cities
- Offers a mix of urban and rural living, with plenty of green spaces and outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: Leicester offers a convenient and affordable location for professionals, with a diverse range of housing options and easy access to major cities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- Face-to-face or video interview with the Marketing Manager and a member of the HR team
- Final interview with the Marketing Director
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- POS materials and rollout management
- Project management and stakeholder communication
- Data analysis and insights-driven decision-making
Application Tips:
- Tailor your CV and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful channel marketing campaigns and POS rollouts
- Research Flogas Britain and the energy sector to demonstrate your understanding and enthusiasm
- Practice common marketing interview questions and prepare thoughtful responses
ATS Keywords: Channel marketing, national retailers, dealer networks, integrated campaigns, POS development, project management, data-driven, customer-focused, renewable energy
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Respectful
- Accountable
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Data-driven and results-focused
- Adaptable and open to change
- Committed to personal and professional development
Self-Assessment Questions:
- How have you demonstrated customer-focused marketing strategies in previous roles?
- Can you provide an example of a successful POS rollout and the impact it had on sales and customer engagement?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Flogas Britain values candidates who align with their customer-focused, collaborative, and innovative culture, and who are committed to personal and professional growth.
⚠️ Potential Challenges
- Managing multiple campaigns and POS rollouts simultaneously
- Working with diverse stakeholders, including national retailers, dealer networks, and internal teams
- Adapting to a dynamic and evolving energy sector
- Balancing short-term campaign goals with long-term strategic objectives
ASSUMPTION: This role may present challenges in managing multiple projects, working with diverse stakeholders, and adapting to a changing industry landscape.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on channel-specific strategies for national retailers and dealer networks
- Experience in the energy sector is not required, but familiarity with the industry would be beneficial
- Career progression opportunities may include senior marketing roles within Flogas Britain or DCC Vital
ASSUMPTION: This role offers a unique blend of channel-specific marketing, cross-functional project management, and industry-specific context, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a national POS campaign for a new product launch, resulting in a 20% increase in sales within the first quarter
- Creating and implementing a targeted digital marketing strategy for a specific dealer network, driving a 15% increase in online sales
- Managing the rollout of a new brand identity across 500+ retail locations, with a 95% compliance rate and positive customer feedback
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected in the Channel Marketing Manager role at Flogas Britain.
❓ Key Questions to Ask During Interview
- How does Flogas Britain support the transition to renewable energy, and what role will this position play in that process?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for professional development and growth within Flogas Britain or DCC Vital?
- How does the company foster a culture of innovation and collaboration, and what initiatives are in place to support this?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful channel marketing campaigns and POS rollouts
- Research Flogas Britain and the energy sector to demonstrate your understanding and enthusiasm
- Practice common marketing interview questions and prepare thoughtful responses
- Follow up with the HR team one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
