Channel Marketing Manager Americas

📌 Core Information

🔹 Job Title: Channel Marketing Manager Americas

🔹 Company: CORSAIR

🔹 Location: Milpitas, California, United States

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing, 🤝 Partner & Channel Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading channel marketing strategies to develop partner relationships and drive growth.
• Collaborating with various channel partners including distributors and resellers.
• Implementing marketing campaigns to enhance brand presence and generate leads.
• Managing budgets and ensuring alignment with overall business goals.

ASSUMPTION: The job involves significant interaction with external partners; thus, communication and interpersonal skills are likely critical.

📋 Key Responsibilities

✅ P&L Management: Monitor and report on performance to key financial goals.

✅ Channel Strategy Development: Develop and execute strategies aligning with business goals.

✅ Performance Tracking: Monitor and report on Channel Partner performance.

✅ Partner Relationships: Build and maintain strong relationships with key partners.

✅ Marketing Campaigns: Design and implement co-marketing campaigns.

✅ Program Management: Oversee channel marketing programs including partner onboarding.

✅ Budget Management: Ensure effective use of funds and alignment with business objectives.

✅ Cross-functional Collaboration: Work closely with sales, product marketing, and business development teams.

✅ Market Insights: Stay informed on industry trends and provide recommendations.

ASSUMPTION: Responsibilities suggest a high level of autonomy and involvement in strategic decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: At least 2 years in channel marketing, partner marketing, or B2B marketing, ideally in technology.

Required Skills:

• Project management and organizational skills
• Communication and interpersonal skills
• Proficiency in Excel and Power BI

Preferred Skills:

• Experience with digital marketing
• Content marketing proficiency

ASSUMPTION: Given the proficiency in Excel and Power BI, analytic skills might be critical for data-driven decision-making.

💰 Compensation & Benefits

Salary Range: $130,000—$150,000 USD annually

Benefits:

• Comprehensive benefits package including health, dental, and retirement plans
• Discount on Elgato, Corsair, Origin, Scuf, and Fanatec products
• Profit Share Scheme

Working Hours: 40 hours per week, likely with some flexibility for industry events and meetings.

ASSUMPTION: Compensation appears competitive for the industry and role level, reflecting the expected expertise and responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Hardware Manufacturing

Company Size: 1,001-5,000 employees, supports extensive cross-departmental collaboration and networking opportunities.

Founded: Not Specified

Company Description:

• Global leader in high-performance gaming and streaming gear.
• Offers 21 diverse product lines.
• Strong focus on gamer- and creator-centric products.

Company Specialties:

• Gaming Systems
• Consumer Electronics
• PC Peripherals

Company Website: http://www.corsair.com

ASSUMPTION: As a leading player in its industry, opportunities for further learning and development within the company are plentiful.

📊 Role Analysis

Career Level: Mid-level career position with potential for advancement based on performance.

Reporting Structure: Likely reports to a senior marketing director or VP of marketing, indicating influence in strategic marketing initiatives.

Work Arrangement: Primarily on-site with potential travel to partner locations and events.

Growth Opportunities:

• Develop strategic marketing leadership skills.
• Expand your professional network in the technology industry.
• Opportunities for leadership roles in marketing could arise.

ASSUMPTION: Role may include occasional travel to partner meetings, reflecting the need for flexibility and adaptability.

🌍 Location & Work Environment

Office Type: Modern, technology-driven office environment that supports collaborative work processes.

Office Location(s): 115 N McCarthy Blvd, Milpitas, California 95035

Geographic Context:

• Proximity to Silicon Valley, offering a vibrant tech culture.
• Accessibility to a variety of business and networking events.
• Rich local resources for tech professionals.

Work Schedule: Standard business hours, with potential flexibility for travel and partner engagements.

ASSUMPTION: Given the geographic location, expect a fast-paced work environment reflective of the broader Silicon Valley tech industry.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• HR interview to discuss experience and fit
• Technical interview to evaluate relevant skills and past project experiences

Key Assessment Areas:

• Channel strategy development experience
• Analytical and data interpretation skills
• Interpersonal and communication proficiency

Application Tips:

• Highlight any previous experience in channel or partner marketing, particularly within technology.
• Emphasize proficiency in data analysis tools and campaign management systems.
• Prepare examples of successful campaigns you've managed or contributed to.

ATS Keywords: Channel Marketing, Partner Marketing, P&L Management, Campaign Development, Analytics

ASSUMPTION: Interviews will likely focus on scenario-based questions to evaluate problem-solving tactics and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Excel for financial modeling and tracking
• Power BI for data visualization and analysis
• Digital marketing platforms for campaign execution

ASSUMPTION: Familiarity with CRM software might be beneficial given the relationship management aspect of the role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to high performance and quality
• Innovation and creativity in product design
• Passion for gaming and content creation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible to market changes
• Data-driven decision-making processes

Self-Assessment Questions:

• How do you handle dynamic and fast-paced work environments?
• Can you provide examples of successful partner marketing strategies you led?
• What approaches do you use to build strong, lasting partner relationships?

ASSUMPTION: Candidates likely need to demonstrate a strong affinity for technology and gaming culture to align with company values.

⚠️ Potential Challenges

• Managing a complex network of partners with varying needs
• Navigating fast-paced changes in the tech industry
• Aligning diverse marketing strategies with overall business objectives
• Balancing budget constraints with ambitious marketing goals

ASSUMPTION: The role's challenges are closely tied to the need for effective cross-functional collaboration and adaptability.

📈 Similar Roles Comparison

• Similar roles in the industry may involve a greater focus on specific geographical markets.
• Responsibilities can differ slightly with more emphasis on direct sales channels.
• Competitor roles might require additional language skills depending on international markets.

ASSUMPTION: The role at CORSAIR might provide broader exposure to international markets and broader channel strategies.

📝 Sample Projects

• Coordinating a launch event for a new gaming peripheral with international partners.
• Developing a data dashboard in Power BI to track channel sales performance.
• Leading a cross-functional campaign to enhance brand recognition across multiple regions.

ASSUMPTION: Projects are likely to leverage collaboration with international teams and provide exposure to global market strategies.

❓ Key Questions to Ask During Interview

• How does CORSAIR measure the success of its channel marketing initiatives?
• What role does innovation play in your marketing strategies?
• How are partner relationships maintained to ensure continued alignment with CORSAIR's objectives?
• How does the company support professional development and training?
• Can you describe a recent successful marketing campaign within your partner network?

ASSUMPTION: These questions are designed to gauge the company’s strategy, success metrics, and support systems for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume with a focus on relevant experience and skills.
• Highlight any achievements or awards in channel marketing or strategic initiatives.
• Be ready to discuss your approach to developing and maintaining partner relationships.
• Plan responses to behavior-based interview questions that reflect past experiences.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.