📌 Core Information
🔹 Job Title: Channel Marketing Manager, Asia Pacific
🔹 Company: Thales
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic channel marketing initiatives
- Collaborating with cross-functional teams to drive channel engagement and lead generation
- Managing partner relationships and co-marketing campaigns
- Monitoring and analyzing key performance indicators (KPIs)
ASSUMPTION: This role requires a high level of collaboration and strategic thinking, with a focus on driving growth through channel partnerships.
📋 Key Responsibilities
✅ Lead strategic partner marketing initiatives to enhance pipeline growth, boost brand awareness, and increase partner engagement
✅ Drive go-to-market alignment with channel sales, regional marketing, demand generation, and global channel marketing teams
✅ Execute partner co-marketing campaigns, including demand generation, account-based marketing (ABM), events, and digital initiatives
✅ Manage channel marketing fund, including planning, allocation, execution, and performance tracking
✅ Cultivate focus partner relationships through regular communication, joint planning sessions, and performance reviews
✅ Enhance partner enablement and advocacy by leveraging, tailoring, and localizing global tools, content, and enablement programs
✅ Monitor and analyze key performance indicators (KPIs) to measure success and drive continuous improvement
ASSUMPTION: This role requires a strong understanding of channel marketing strategies, as well as the ability to build and maintain effective partner relationships.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Business Administration, or another related field of study
Experience: 7+ years of experience in channel marketing or a similar position in the Marketing department, with a proven track record of delivering strong measurable results
Required Skills:
- Excellent analytical skills
- Strong communication and interpersonal skills
- Ability to influence stakeholders
- Ability to set a plan with clarity and drive it through successfully to fruition
- Demonstrated ability and experience building and maintaining partner relationships
- Proven success at building successful modern marketing strategies
- Good time management and organizational skills
- Ability to work independently and collaboratively
- Knowledge of current digital marketing technologies and techniques
- Proficiency in Salesforce.com and Microsoft Office365 tools
Preferred Skills:
- 6Sense, Salesforce.com, or Marketo experience
- Strong copywriting and editing skills
ASSUMPTION: Candidates with experience in systems integrator, B2B software, or cybersecurity companies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Channel Marketing Manager role in Singapore, the estimated salary range is SGD 120,000 - SGD 180,000 per annum. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Competitive benefits package
- Opportunities for international business travel
- Language skills: Fluent in English; fluent in Mandarin or Japanese is a plus
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the IT Services and IT Consulting industry, with a focus on aerospace, defence, security, and cybersecurity sectors.
Company Size: Thales is a large organization with over 10,000 employees worldwide. This means that applicants can expect a structured work environment with clear career growth opportunities.
Founded: Thales was founded in 1893 and has since grown into a global leader in advanced technologies.
Company Description:
- Thales is a global leader in cybersecurity, helping the most trusted organizations protect critical applications, data, identities, and software anywhere, at scale.
- The company's integrated platforms enable customers to achieve better visibility of risks, defend against cyber threats, close compliance gaps, and deliver trusted digital experiences for billions of consumers every day.
- Thales is committed to fostering a workplace where respect, trust, collaboration, and passion drive everything they do, empowering employees to bring their best selves and thrive in a supportive culture.
Company Specialties:
- Aerospace
- Defence
- Security
- Space
- Cybersecurity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- and Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales' extensive experience and global presence make it an attractive employer for candidates seeking a stable and challenging work environment.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in channel marketing.
Reporting Structure: The Channel Marketing Manager will report directly to the Head of Marketing for the Asia Pacific region and work closely with cross-functional teams, including channel sales, regional marketing, demand generation, and global channel marketing.
Work Arrangement: This is an on-site position, with opportunities for international business travel.
Growth Opportunities:
- Thales offers opportunities for career advancement within the marketing department and across other business domains.
- The company's global presence provides opportunities for international assignments and exposure to diverse markets.
- Thales' focus on innovation and emerging technologies offers opportunities for professional development and skill-building.
ASSUMPTION: Candidates with strong channel marketing experience and a proven track record of driving growth through strategic partnerships are well-suited to this role.
🌍 Location & Work Environment
Office Type: Thales' Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Singapore Suntec 2 Temasek Blvd, Singapore
Geographic Context:
- Singapore is a global hub for technology, finance, and business, offering a vibrant and multicultural work environment.
- The city-state's strategic location in Southeast Asia provides easy access to major markets in the region.
- Singapore's strong focus on innovation and entrepreneurship makes it an attractive destination for tech professionals.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with opportunities for flexible work arrangements and remote work as needed.
ASSUMPTION: Candidates who thrive in dynamic, multicultural environments and enjoy working in a fast-paced, collaborative setting will find Thales' Singapore office an ideal work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Channel marketing strategy and execution
- Partner relationship management
- Campaign planning and execution
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Highlight relevant channel marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Thales' business and the specific needs of this role.
- Prepare examples of successful channel marketing campaigns and their outcomes.
ATS Keywords: Channel Marketing, Partner Relationships, Co-Marketing Campaigns, KPIs, Salesforce.com, Microsoft Office365, B2B Software, Cybersecurity
ASSUMPTION: Thales' recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the organization's long-term needs.
🛠️ Tools & Technologies
- Salesforce.com
- Microsoft Office365
- 6Sense (preferred)
- Marketo (preferred)
ASSUMPTION: Candidates with experience using Salesforce.com, Microsoft Office365, 6Sense, and Marketo will have an advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Trust
- Performance
- Empowerment
Work Style:
- Collaborative
- Dynamic
- Results-driven
- Innovative
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of driving growth through strategic partnerships?
- Are you passionate about innovation and emerging technologies?
ASSUMPTION: Candidates who align with Thales' company values and work style will be well-suited to this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple partner relationships and co-marketing campaigns simultaneously
- Balancing strategic planning with day-to-day campaign execution
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders across different time zones
ASSUMPTION: Candidates with strong project management skills and experience working in fast-paced environments will be well-equipped to handle these challenges.
📈 Similar Roles Comparison
- This role differs from other channel marketing positions in its focus on the Asia Pacific region and the need to collaborate with diverse teams across different time zones.
- Thales' global presence and extensive experience in the cybersecurity and defence sectors make this role unique in the industry.
- Career progression in this role may involve moving into a global channel marketing role or taking on additional responsibilities within the Asia Pacific region.
ASSUMPTION: Candidates with experience in regional or global channel marketing roles may find this position particularly appealing.
📝 Sample Projects
- Developing and executing a strategic partner marketing initiative to drive pipeline growth and increase partner engagement
- Managing a channel marketing fund to maximize ROI and ensure compliance with guidelines
- Cultivating focus partner relationships through regular communication, joint planning sessions, and comprehensive performance reviews
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Thales support the professional development and growth of its channel marketing team members?
- What are the most challenging aspects of working in a regional channel marketing role, and how does Thales address these challenges?
- How does Thales measure the success of its channel marketing initiatives, and how will my performance be evaluated in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's approach to channel marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant channel marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Thales' business and the specific needs of this role
- Prepare examples of successful channel marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
