📌 Core Information
🔹 Job Title: Channel Marketing Manager, Dach Region
🔹 Company: Zoom
🔹 Location: Remote (DEU)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving channel marketing strategy for the DACH region
- Developing and executing joint marketing and go-to-market plans with partners
- Managing MDF budgets and tracking ROI
- Collaborating with regional sales, partner, and marketing teams
- Acting as the voice of the DACH region to inform broader strategy
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain effective relationships with partners and internal teams.
📋 Key Responsibilities
✅ Own and drive the channel marketing strategy for the DACH region, aligned with global and EMEA objectives
✅ Develop and execute joint marketing and go-to-market plans with reseller, distribution partners, and static alliances to drive demand generation/revenue
✅ Support and enable partners in running Zoom campaigns, providing localized toolkits, content, and resources
✅ Plan and manage MDF, including budget allocation, program execution, and ROI tracking
✅ Work closely with channel sales teams to align on regional strategy and execution plans
✅ Produce and localize joint messaging, solution briefs, white papers, sales enablement tools, and other partner-facing content
✅ Organize and execute partner and customer-facing events to drive engagement and lead generation
✅ Monitor KPIs and campaign performance to refine strategies and improve partner pipeline contribution
✅ Collaborate with Partner Enablement to ensure partners are trained and aligned with Zoom’s program requirements
✅ Act as the voice of the DACH region, providing insights to inform broader EMEA and global channel strategy
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in channel or partner marketing within a high-tech or SaaS company
Required Skills:
- Proven expertise in developing and executing co-marketing strategies with EMEA partners, particularly in the DACH region
- Fluency in German and English (written and spoken)
- Strong networker with the ability to understand complex partner organizations
- Strong understanding of the EMEA partner ecosystem, including resellers, distributors, and systems integrators
- Experience managing joint go-to-market campaigns and delivering demand-generation results through partners
- Skilled at producing partner-focused assets, including solution briefs, messaging guides, and white papers
- Ability to build and manage MDF budgets effectively and measure impact
- Confident project manager with excellent communication, stakeholder management, and organizational skills
- Able to thrive in a cross-functional, fast-paced, and hybrid work environment
Preferred Skills:
- Experience with Zoom products and services
- Knowledge of the DACH market and local business culture
ASSUMPTION: Candidates with experience in channel marketing within the DACH region and a strong understanding of the local partner ecosystem will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market rates for channel marketing managers in Germany)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off, including vacation, sick leave, and company holidays
- Flexible work arrangements and remote work options
- Employee assistance program and wellness resources
- Learning and development opportunities, including access to online courses and workshops
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM CET, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market rates for channel marketing managers in Germany with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Zoom is a leading provider of video conferencing and collaboration software, operating in the competitive IT services and consulting industry.
Company Size: Zoom has 5,001-10,000 employees globally, making it a large enterprise with significant resources and opportunities for career growth.
Founded: Zoom was founded in 2013 and has since grown rapidly, becoming a publicly traded company in 2019.
Company Description:
- Zoom is committed to delivering happiness to its customers by providing innovative, user-friendly, and reliable video communication solutions.
- The company offers a range of products, including Zoom Meetings, Zoom Phone, Zoom Rooms, and Zoom Webinar, catering to various industries and use cases.
- Zoom fosters a collaborative and inclusive work environment, with a strong focus on employee well-being and growth.
Company Specialties:
- Video conferencing and collaboration software
- Cloud-based communication solutions
- Enterprise-grade security and compliance
- Integration with third-party applications and services
Company Website: zoom.com
ASSUMPTION: Zoom's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with talented team members from around the world.
📊 Role Analysis
Career Level: This role is an individual contributor position, reporting directly to the EMEA Channel Marketing Manager. It offers opportunities for growth and advancement within the marketing organization.
Reporting Structure: The Channel Marketing Manager, Dach Region, will report to the EMEA Channel Marketing Manager and work closely with regional sales, partner, and marketing teams.
Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The specific work arrangement may vary depending on the needs of the team and the individual's preferences.
Growth Opportunities:
- Progression to a senior or management role within the channel marketing team
- Expansion into other regions or functional areas within the marketing organization
- Development of leadership and mentoring skills through cross-functional collaboration and team-building initiatives
ASSUMPTION: Success in this role may lead to opportunities for advancement within the marketing organization, as well as the chance to work on high-impact projects and initiatives that drive Zoom's growth and market leadership.
🌍 Location & Work Environment
Office Type: Zoom's offices are modern, collaborative workspaces designed to foster innovation and productivity. The company offers flexible work arrangements, including remote work options.
Office Location(s): Zoom's global headquarters is located in San Jose, California, with additional offices in major cities around the world, including London, Paris, and Singapore. The Channel Marketing Manager, Dach Region, will work remotely from within the DACH region.
Geographic Context:
- The DACH region consists of Germany, Austria, and Switzerland, with a combined population of over 100 million people and a strong economy driven by industries such as automotive, manufacturing, and technology.
- The region is home to numerous Fortune 500 companies and offers significant opportunities for growth and expansion in the video conferencing and collaboration market.
- The DACH region has a well-established partner ecosystem, with a mix of local and international players in the technology industry.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM CET, with flexibility for occasional remote work and adjusted hours to accommodate team meetings and collaborations with colleagues in other time zones.
ASSUMPTION: The hybrid work arrangement and flexible scheduling offered by Zoom allow employees to maintain a healthy work-life balance while still being able to collaborate effectively with their teams.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the EMEA Channel Marketing Manager
- Second-round interview with the Global Channel Marketing Director
- Final interview with the hiring manager and a member of the HR team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and stakeholder management
- Project management and organizational skills
- Cultural fit and alignment with Zoom's core values
- Language proficiency in German and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the DACH market and local business culture
- Showcase your ability to develop and execute strategic marketing plans and drive results through partners
- Prepare examples of your past work, such as co-marketing campaigns or partner-focused content, to discuss during the interview
ATS Keywords: Channel Marketing, Partner Marketing, Demand Generation, Project Management, Stakeholder Management, Communication, Budget Management, Event Management, Content Creation, Lead Generation, Market Strategy, Collaboration, Networking, Bilingual, Sales Enablement, KPI Monitoring, DACH, Germany, Austria, Switzerland
ASSUMPTION: Applicants who can demonstrate their strategic thinking, cross-functional collaboration skills, and understanding of the DACH market will be most successful in the interview process.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Zoom's own product suite (Zoom Meetings, Zoom Phone, Zoom Rooms, etc.)
ASSUMPTION: Familiarity with these tools and technologies is not required, but may be helpful in performing the job effectively.
👔 Cultural Fit Considerations
Company Values:
- Care: Care for our community, our customers, our company, our teammates, and ourselves
- Customer Focus: Focus on the customer and all other stakeholders, and deliver happiness with every interaction
- Ownership: Take ownership of our actions and decisions, and be accountable for our results
- Inclusion: Foster an inclusive environment where everyone is respected and valued
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and mutual support
- Fast-paced and dynamic, with a focus on agility and adaptability
- Customer-centric, with a focus on delivering value and exceeding customer expectations
Self-Assessment Questions:
- How do you embody Zoom's core value of care in your daily work?
- Can you provide an example of a time when you had to adapt quickly to a changing situation or market condition?
- How do you approach building and maintaining effective relationships with partners and internal teams?
ASSUMPTION: Applicants who can demonstrate a strong cultural fit with Zoom's values and work style will be most successful in the interview process and in their role at the company.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, with a focus on strategic planning and tactical execution
- Building and maintaining effective relationships with partners and internal teams across different time zones and cultures
- Adapting to a fast-paced and dynamic work environment, with a focus on agility and flexibility
- Balancing the need for strategic thinking and planning with the need for tactical execution and day-to-day management
ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a focus on strategic planning and execution.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position offers a unique focus on the DACH region and the opportunity to work with a diverse range of partners and customers
- In the broader marketing landscape, this role offers a blend of strategic planning, tactical execution, and cross-functional collaboration, with a focus on driving results through partners
- Career progression in this role may lead to opportunities for advancement within the marketing organization, as well as the chance to work on high-impact projects and initiatives that drive Zoom's growth and market leadership
ASSUMPTION: Applicants who can demonstrate their understanding of the unique aspects of this role and their ability to drive results in a dynamic and fast-paced environment will be most successful in the interview process.
📝 Sample Projects
- Developing and executing a joint marketing campaign with a major reseller partner in Germany, driving lead generation and revenue growth
- Managing MDF budget allocation and program execution for a distribution partner in Austria, with a focus on ROI tracking and optimization
- Producing and localizing partner-facing content, such as solution briefs and white papers, to support Zoom's product offerings and market positioning in the DACH region
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the need for strong project management and cross-functional collaboration skills.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader channel marketing strategy for the EMEA region and globally?
- What are the key challenges and opportunities facing the DACH region, and how can this role drive growth and market share in this market?
- How does Zoom support the professional development and growth of its channel marketing team members?
- What is the typical work-life balance for this role, and how does Zoom support employees in maintaining a healthy work-life balance?
ASSUMPTION: Applicants who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their ability to contribute to Zoom's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Zoom careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work, such as co-marketing campaigns or partner-focused content, to discuss during the interview
- Research the DACH market and local business culture to demonstrate your understanding of the region and its unique opportunities and challenges
- Follow up with the hiring manager and HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
