Channel Marketing Manager – Digital Imaging

📌 Core Information

🔹 Job Title: Channel Marketing Manager – Digital Imaging

🔹 Company: Sony

🔹 Location: Weybridge, Surrey, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts to maximize Sony UK's online and offline sales and market share
• Collaborating with retail partners to elevate Sony's presence and drive a comprehensive marketing strategy
• Event planning and coordination, both internally and externally
• Experience managing and leading teams
• Working with cross-functional teams to implement product communication strategies

ASSUMPTION: This role requires a strong background in channel marketing within the retail sector, with a focus on digital marketing. The ideal candidate will have experience working with both online and offline marketing channels to drive sales and market share.

📋 Key Responsibilities

✅ Define and implement targets and action plans for communication via retail partners, including a detailed timeline and strategic approach

✅ Coordinate all in-store and digital marketing initiatives within the designated channel

✅ Ensure best online visibility and user experience on retailer websites by presenting products and campaigns compellingly and providing relevant content to drive conversion

✅ Plan and coordinate events, collaborating with a range of stakeholders both internally and externally

✅ Evaluate events and present findings internally to invested audiences

✅ Partner with the rest of the Marketing and Sales team to set goals and develop activation plans, designing and implementing strategies to enhance Sony's sales with assigned business partners

✅ Work with cross-functional teams in both UK and Sony Europe to implement and ensure compliance with product communication strategies for achieving desired outcomes

✅ Communicate effectively with all internal and external collaborators and achieve targets consistently

✅ Follow up on results, create engaging presentations, and report internally to invested audiences

ASSUMPTION: The role requires strong project management and coordination skills, with a structured approach to driving results. The ideal candidate will be commercially driven, self-motivated, and have honed negotiation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in Channel Marketing within the retail sector, including Digital Marketing

Required Skills:

• Excellent project management and coordination skills with a structured approach
• Good analytical skills, attention to detail, and driven by facts and figures
• Proficient in Microsoft Office, CRM, and other relevant information systems
• A proactive attitude that drives results

Preferred Skills:

• Experience managing or leading teams
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of the tech industry and a passion for pro photography products.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)

Benefits:

• Onsite Canteen
• Gym
• Shuttle Bus Service
• Volunteering Days
• Learning & Personal Development Programs

Working Hours: Full-time, Monday to Friday, with flexibility for event planning and coordination

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics and Technology

Company Size: 501-1,000 employees (Mid-sized)

Founded: 1946 (Tokyo, Japan)

Company Description:

• Sony is a multinational conglomerate corporation headquartered in Tokyo, Japan
• It operates numerous subsidiaries and divisions for consumer and professional electronics, gaming, entertainment, and financial services
• Sony is known for its innovative products, including the Walkman, PlayStation, and BRAVIA TVs

Company Specialties:

• Consumer Electronics
• Entertainment
• Gaming
• Financial Services

Company Website: Sony.com

ASSUMPTION: Sony is a well-established company with a strong global presence. Working for Sony offers opportunities for career growth and exposure to diverse products and markets.

📊 Role Analysis

Career Level: Mid-level to Senior-level Marketing Manager

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior position

Work Arrangement: On-site, with flexibility for remote work during events or when required

Growth Opportunities:

• Progression to a Senior Marketing Manager or Marketing Director role
• Expansion into different product categories or markets
• International assignments or relocation opportunities

ASSUMPTION: This role offers growth opportunities within Sony's marketing department and potentially across different business units or regions.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Weybridge, Surrey, United Kingdom

Geographic Context:

• Weybridge is a town in Surrey, located approximately 18 miles southwest of central London
• The office is situated near the M25 motorway and has good public transportation links
• The area offers a mix of urban and rural living, with easy access to both London and the countryside

Work Schedule: Standard office hours, with flexibility for event planning and coordination

ASSUMPTION: The Weybridge office offers a modern and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with senior stakeholders or team members
• Final interview with the Head of Marketing or a similar senior position

Key Assessment Areas:

• Marketing strategy and planning
• Project management and coordination skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Sony's values

Application Tips:

• Highlight relevant marketing experience, with a focus on channel marketing and digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job description
• Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and marketing strategies

ATS Keywords: Channel Marketing, Digital Marketing, Project Management, Marketing Strategy, Retail Marketing, Event Planning, Cross-Functional Teams, Product Communication, Sales Targets

ASSUMPTION: The interview process for this role is likely to be competitive and comprehensive, focusing on the candidate's marketing skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with industry-standard marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Integrity
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• How do you approach innovation in marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
• How do you ensure that your marketing efforts are data-driven and results-focused?

ASSUMPTION: Sony values candidates who are innovative, quality-focused, and committed to sustainability. The ideal candidate will be a strong team player, with a data-driven and adaptable approach to marketing.

⚠️ Potential Challenges

• Managing multiple stakeholders, both internal and external
• Balancing online and offline marketing efforts to maximize sales and market share
• Adapting to changes in the retail market and consumer behavior
• Meeting ambitious sales targets and KPIs

ASSUMPTION: The role may present challenges in managing multiple stakeholders and balancing online and offline marketing efforts. The ideal candidate will be adaptable, results-focused, and capable of navigating a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Channel Marketing Manager or Retail Marketing Manager position in other consumer electronics or technology companies
• However, Sony's global presence and diverse product portfolio may offer unique opportunities for career growth and exposure to different markets
• Compared to other marketing roles, this position requires a strong focus on channel marketing and digital marketing, with experience in event planning and coordination

ASSUMPTION: While this role shares similarities with other channel marketing or retail marketing positions, Sony's global presence and diverse product portfolio may offer unique opportunities for career growth and exposure to different markets.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new product launch, including both online and offline channels
• Collaborating with retail partners to create and execute in-store marketing campaigns that drive sales and customer engagement
• Planning and coordinating a large-scale event, such as a product launch or trade show, with multiple stakeholders and vendors

ASSUMPTION: The ideal candidate will have experience with similar marketing projects, with a proven track record of driving results and meeting sales targets.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what KPIs are most important?
• What is the company's approach to innovation in marketing, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and marketing strategies
• Research Sony's marketing strategies and recent campaigns to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.