📌 Core Information
🔹 Job Title: Channel Marketing Manager – Digital Imaging
🔹 Company: Sony
🔹 Location: Weybridge, Surrey, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts to maximize Sony UK's online and offline sales and market share across key categories.
- Collaborating with retail partners to elevate Sony's presence and drive sales growth.
- Crafting and driving a comprehensive 360° marketing strategy to guide consumers through their entire journey.
- Managing and coordinating all in-store and digital marketing initiatives within the designated channel.
- Experience managing/ leading teams and working with cross-functional teams to implement and ensure compliance with product communication strategies.
ASSUMPTION: This role requires a strong background in channel marketing within the retail sector, with a focus on digital marketing. Candidates should have excellent project management and analytical skills, as well as a commercially driven mentality.
📋 Key Responsibilities
✅ Define and implement targets and action plans for communication via our retail partners, including a detailed timeline and strategic approach.
✅ Be responsible for and coordinate all in-store and digital marketing initiatives within the designated channel.
✅ Ensure best online visibility and user experience on retailer websites by presenting products and campaigns compellingly and providing relevant content to the retailers to drive conversion.
✅ Event planning and coordination, collaborating with a range of stakeholders both internally and externally.
✅ Event evaluation and follow up with internal presentations to internal customers.
✅ Partner with the rest of the Marketing and Sales team to set goals and develop activation plans, designing and implementing strategies to enhance Sony's sales with assigned business partners.
✅ Work with cross-functional teams in both UK and Sony Europe to implement and ensure compliance with product communication strategies for achieving desired outcomes.
✅ Communicate effectively with all internal and external collaborators and achieve targets consistently.
✅ Follow up on results, create engaging presentations and report internally to invested audiences.
ASSUMPTION: This role requires strong communication, project management, and analytical skills. Candidates should be comfortable working with cross-functional teams and collaborating with external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience in channel marketing within the retail sector, including digital marketing.
Required Skills:
- Excellent project management and coordination skills with a structured approach.
- Good analytical skills, attention to detail, and driven by facts and figures.
- A commercially driven mentality, self-motivated, with honed negotiation skills.
- Proficient in Microsoft Office, CRM, and other relevant information systems.
- A proactive attitude that drives results.
Preferred Skills:
- Experience managing/ leading teams.
- Fluency in additional languages (beneficial but not required).
ASSUMPTION: Candidates with experience in the tech industry and a passion for pro photography products may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (AI-estimated, based on market research and company size)
Benefits:
- Onsite Canteen
- Gym
- Shuttle Bus Service
- Volunteering Days
- Learning & Personal Development Programs
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: Sony is known for offering competitive salaries and benefits, including a healthy work-life balance and flexible working policies.
📌 Applicant Insights
🔍 Company Context
Industry: Sony is a multinational conglomerate with a diverse range of businesses, including electronics, gaming, entertainment, and financial services. The Digital Imaging division focuses on cameras, camcorders, and related accessories.
Company Size: Sony Europe has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Sony was founded in 1946, with Sony Europe established in 1995.
Company Description:
- Sony is a global leader in innovative technology, committed to filling the world with emotion through the power of creativity and technology.
- The Digital Imaging division focuses on delivering high-quality, innovative products to support advanced biomedical research.
- Sony Europe caters to consumer, professional, semiconductor, and healthcare markets with innovative electronics products and solutions.
Company Specialties:
- Flow Cytometry Instruments and Flow Cytometry Reagents
- Digital Imaging Products (Cameras, Camcorders, and Accessories)
- Consumer Electronics
- Gaming and Entertainment
Company Website: Sony Biotechnology
ASSUMPTION: Sony is a well-established company with a strong brand and a diverse range of products and services. The Digital Imaging division focuses on high-quality, innovative products for advanced biomedical research.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Sales team, as well as cross-functional teams in both the UK and Sony Europe.
Work Arrangement: On-site, with flexible working hours and opportunities for hybrid work arrangements.
Growth Opportunities:
- Progression to senior marketing roles within Sony Europe or other Sony divisions.
- Expansion of responsibilities to cover additional product categories or regions.
- Opportunities to work on international projects and gain global experience.
ASSUMPTION: This role offers opportunities for career growth and development within Sony Europe and the broader Sony organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with on-site amenities.
Office Location(s): Weybridge, Surrey, United Kingdom
Geographic Context:
- Weybridge is a town in Surrey, located approximately 18 miles southwest of central London.
- The area offers a mix of urban and rural environments, with easy access to nearby towns and attractions.
- Weybridge is well-connected by road and public transportation, with easy access to London and other major cities.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The Weybridge office offers a vibrant and friendly working environment, with on-site amenities and easy access to public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the Head of Marketing and/or other team members
- Final interview and decision
Key Assessment Areas:
- Marketing and channel strategy development
- Project management and coordination skills
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Sony's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your marketing strategies, campaigns, and successes to discuss during the interview.
- Research Sony's products, market position, and competition to demonstrate your understanding of the industry.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
ATS Keywords: Channel Marketing, Digital Marketing, Retail Marketing, Product Marketing, Campaign Management, Project Management, CRM, Microsoft Office, Team Management
ASSUMPTION: Sony's application process is typically thorough and involves multiple interviews to assess candidates' skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Sony uses industry-standard tools and technologies for marketing, project management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Integrity
- Sustainability
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Sony's core values, particularly innovation and quality?
- How comfortable are you working in a collaborative, team-oriented environment?
- How do you approach adapting to change and learning new tools or processes?
ASSUMPTION: Sony values innovation, quality, and collaboration, seeking candidates who align with these principles and thrive in a team-oriented environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with external partners and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Working with cross-functional teams and navigating organizational structures
ASSUMPTION: This role may present challenges in managing multiple projects, collaborating with external partners, and adapting to a fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position focuses more on digital marketing and collaboration with external partners.
- Within Sony, this role is similar to other marketing positions but may have more focus on retail and channel-specific strategies.
- Career progression may involve moving into senior marketing roles or expanding responsibilities to cover additional product categories or regions.
ASSUMPTION: This role is similar to other channel marketing positions but may have more focus on digital marketing and collaboration with external partners.
📝 Sample Projects
- Developing and executing a digital marketing campaign to drive online sales for a new camera model
- Collaborating with retail partners to create in-store promotions and events to boost sales and brand awareness
- Analyzing sales data and market trends to inform marketing strategies and improve product positioning
ASSUMPTION: Sample projects for this role may involve developing and executing marketing campaigns, collaborating with external partners, and analyzing data to inform marketing strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the Sales team and other departments within Sony Europe?
- What opportunities are there for professional development and growth within the company?
- How does Sony support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to better understand the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your marketing strategies, campaigns, and successes to discuss during the interview.
- Research Sony's products, market position, and competition to demonstrate your understanding of the industry.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
