📌 Core Information
🔹 Job Title: Channel Marketing Manager - Events
🔹 Company: Highspring
🔹 Location: McLean, VA
🔹 Job Type: On-site (Remote eligible with management approval)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote eligible with management approval
🚀 Job Overview
Key aspects of this role include:
- Strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands
- End-to-end planning, execution, and optimization of event marketing initiatives
- Driving brand visibility, lead generation, and customer engagement through impactful events
- Collaboration with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing
- Analyzing event performance metrics to inform future strategies and improve program execution
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving results through events and marketing initiatives.
📋 Key Responsibilities
✅ Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations
✅ Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms
✅ Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively
✅ Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies
✅ Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing
✅ Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
✅ Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution
ASSUMPTION: This role involves a mix of event planning, marketing, and analytics, with a strong focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 3+ years of experience in events marketing, preferably in a professional services, B2B, or talent solutions environment
Required Skills:
- Proven track record managing both organic and paid event strategies and execution
- Deep understanding of social media platform best practices, algorithms, and audience engagement tactics
- Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership
- Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms
- Strong writing and storytelling skills with the ability to tailor messages to different audiences
- Analytical mindset with the ability to pull insights from data and make recommendations
- Social Strategy Development – Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms
- Platform Expertise – Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms
- Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content
- Campaign Management – Experience running targeted paid campaigns with clear KPIs and conversion goals
Preferred Skills:
- Experience with event management software (e.g., Cvent, Eventbrite)
- Fluency in additional languages (Spanish, French, German, etc.)
ASSUMPTION: While the job listing does not explicitly state preferred qualifications, additional experience with event management software and language skills could provide a competitive edge.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on local market rates and experience level)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee referral bonus program
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with the possibility of remote work with management approval
Travel Requirements: 25% travel
ASSUMPTION: The salary range provided is an estimate based on local market rates and the experience level required for this role. Benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Highspring is a leading global professional services organization with three integrated offerings—Consulting, Managed Services, and Talent Solutions. They specialize in delivering tailored solutions in various fields, including Accounting and Finance, Business and Digital Transformation, Healthcare, Risk and Compliance, Information Technology, and more.
Company Size: Highspring has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Highspring was founded in 2011 and has since grown to become a global leader in its industry.
Company Description:
- Highspring offers a range of professional services, including consulting, managed services, and talent solutions
- The company works with clients across various industries to address challenges and seize opportunities in a rapidly changing world
- Highspring is committed to providing its employees with the agility to thrive and grow in their careers
Company Specialties:
- Consulting services in various fields, such as Accounting and Finance, Business and Digital Transformation, Healthcare, Risk and Compliance, and Information Technology
- Managed services for EHR, ERP, and other enterprise software solutions
- Talent solutions, including staffing, recruitment process outsourcing, and managed service provider solutions
Company Website: https://www.highspring.com/
ASSUMPTION: Highspring's diverse range of services and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site with remote eligibility with management approval
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and events across various industries and service lines
- Chance to develop expertise in event marketing and gain experience in a global organization
ASSUMPTION: This role offers numerous growth opportunities, both within the marketing department and across Highspring's diverse service offerings.
🌍 Location & Work Environment
Office Type: Highspring's McLean, VA office is a professional, collaborative workspace
Office Location(s): 5501 Virginia Way, Suite 120, Brentwood, Tennessee 37027, US
Geographic Context:
- McLean, VA is a suburb of Washington, D.C., with a vibrant business community and numerous amenities
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- McLean has a diverse population and a strong sense of community
Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of remote work with management approval
ASSUMPTION: Highspring's McLean office provides a professional and collaborative work environment, with opportunities for growth and development in a dynamic business community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Event planning and execution skills
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your event marketing experience and relevant skills
- Provide specific examples of your event planning and execution experience, as well as your ability to drive results and improve processes
- Demonstrate your understanding of Highspring's business and the role's requirements in your application materials
ATS Keywords: Event Marketing, Brand Visibility, Lead Generation, Customer Engagement, Social Media Strategy, Content Creation, Campaign Management, Data Analysis, Collaboration, Communication, Planning, Execution, Optimization, Thought Leadership, Employee Engagement, Multi-channel Promotion, Audience Engagement
ASSUMPTION: Highspring's application process is designed to assess candidates' skills and fit for the role, with a focus on event marketing experience and relevant qualifications.
🛠️ Tools & Technologies
- WordPress
- HubSpot
- Sprout Social
- Major ad platforms (e.g., Google Ads, LinkedIn Ads)
- Event management software (e.g., Cvent, Eventbrite)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage events, create content, and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Highspring prioritizes understanding and meeting the unique needs of its clients
- Collaborative: The company fosters a culture of teamwork and collaboration across its various service lines and locations
- Innovative: Highspring encourages continuous learning and improvement, driving progress through technology and data-driven insights
Work Style:
- Highspring values a proactive and results-driven approach to work
- The company encourages creativity and strategic thinking in its problem-solving processes
- Highspring fosters a culture of open communication and transparency
Self-Assessment Questions:
- Do I thrive in a collaborative, team-oriented environment?
- Am I proactive and results-driven, with a strong focus on continuous improvement?
- Do I possess strong communication skills and the ability to work effectively with diverse teams?
ASSUMPTION: Highspring's values and work style emphasize collaboration, innovation, and a client-centric approach, making it an ideal fit for candidates who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously may require strong organizational skills and time management
- Working with diverse teams and stakeholders may present communication and collaboration challenges
- Analyzing and reporting on event performance metrics may require strong data analysis skills
- Travel requirements (25%) may present personal and family scheduling challenges
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents potential challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Compared to other event marketing roles, this position places a greater emphasis on strategic planning and collaboration with various teams
- Highspring's global presence and diverse service offerings provide unique opportunities for career growth and development
- This role may offer more frequent travel requirements than similar positions at smaller organizations
ASSUMPTION: While this role shares similarities with other event marketing positions, its unique aspects make it an attractive opportunity for candidates seeking strategic and collaborative experiences.
📝 Sample Projects
- Planning and executing a global conference, including speaker management, logistics, and promotion
- Developing and implementing a multi-channel event promotion strategy, including email, digital, and partner platforms
- Analyzing event performance metrics and partner activation outcomes to inform future event strategies and improve program execution
ASSUMPTION: These sample projects highlight the strategic, tactical, and analytical aspects of this role, providing insight into the day-to-day responsibilities and required skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical event calendar for this role and how it evolves throughout the year?
- How does this role collaborate with other marketing teams and departments within Highspring?
- What opportunities are there for growth and development within the marketing department and across Highspring's service lines?
- How does Highspring support work-life balance for employees with travel requirements?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the day-to-day responsibilities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event marketing experience and relevant skills
- Prepare examples of your event planning and execution experience, as well as your ability to drive results and improve processes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
