📌 Core Information
🔹 Job Title: Content Marketing Manager - AI
🔹 Company: Appian Corporation
🔹 Location: McLean, Virginia, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a campaign content strategy and editorial calendar
- Creating engaging, value-based content at scale across the buyer’s journey
- Collaborating with cross-functional teams to plan, produce, and distribute content
- Optimizing messaging based on data and performance metrics
- Brainstorming new content ideas and formats based on market trends and expert insights
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to work effectively with various teams to deliver impactful content.
📋 Key Responsibilities
✅ Create, maintain, and execute a campaign content strategy and editorial calendar
✅ Produce crisp, value-based content at scale across the buyer’s journey
✅ Lead with curiosity, interviewing subject matter experts to understand key value propositions
✅ Translate data into actionable recommendations to optimize messaging
✅ Communicate and collaborate with other marketing leaders to plan, produce, and distribute content
✅ Utilize creativity to brainstorm new content ideas and formats
✅ Take ownership and initiative across the full content marketing journey, including auditing and updating existing content and identifying gaps and opportunities
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent in a relevant discipline
Experience: 5+ years of content marketing, inbound marketing, corporate communications, brand journalism, or related experience within enterprise software
Required Skills:
- Excellent writing and editing skills with original bylines/content to support
- Experience writing about related technologies, including AI, automation, and process orchestration
- The ability to create content for every stage of the buyer’s journey and for various channels and audiences
- A proven track record of developing content-based programs to drive awareness, engagement, and demand generation
- Able to think critically and creatively while multitasking and meeting strict deadlines
Preferred Skills:
- Experience with SEO best practices
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the enterprise software marketing funnel
ASSUMPTION: While not explicitly stated, proficiency in using content management systems, project management tools, and analytics platforms is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Content Marketing Manager with 5-10 years of experience in the enterprise software industry in the Washington, D.C. area)
Benefits:
- Training and Development: Department-specific training, mentorship programs, and continuous learning opportunities
- Growth Opportunities: Leadership program, specialized department training, skills-based training, and tuition reimbursement
- Community: Employee-led affinity groups for social, educational, and outreach activities
Working Hours: Full-time (40 hours per week), with the expectation to be in the office 5 days a week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1999
Company Description:
- Appian is The Process Company, delivering a software platform that helps organizations run better processes
- Committed to client success, serving many of the world’s largest companies across various industries
- Focuses on digital transformation, low-code application development, and intelligent automation
Company Specialties:
- Digital Transformation
- Low-Code Application Development
- Business Process Management (BPM)
- Application Platform-as-a-Service
- Intelligent Automation
- Process Automation
- Process Mining
- Enperise AI
- Business Orchestration and Automation Technology
- Case Management
- Data Fabric
- Robotic Process Automation (RPA)
Company Website: appian.com
ASSUMPTION: Appian is a well-established company with a strong focus on process improvement and automation, providing ample opportunities for growth and learning in the enterprise software industry.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with the potential for growth into leadership positions
Reporting Structure: This role reports directly to the Senior Director of Content Marketing
Work Arrangement: On-site, with the expectation to be in the office 5 days a week
Growth Opportunities:
- Leadership program tailored for new and aspiring managers
- Comprehensive library of specialized department training through Appian University
- Skills-based training and tuition reimbursement for advanced education
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and skill development, within a large and established enterprise software company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a focus on in-person collaboration
Office Location(s): 7950 Jones Branch Dr, McLean, Virginia 22102, US
Geographic Context:
- McLean, Virginia, is a suburb of Washington, D.C., with a mix of urban and suburban environments
- The area offers a variety of cultural, recreational, and dining options
- McLean has a humid subtropical climate, with hot, humid summers and cold, damp winters
Work Schedule: Full-time, with the expectation to be in the office 5 days a week
ASSUMPTION: The on-site work arrangement and expectation to be in the office 5 days a week reflect Appian's commitment to fostering a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- In-depth content strategy interview with the Senior Director of Content Marketing and other team members
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Content strategy and planning skills
- Writing and editing abilities
- Collaboration and communication skills
- Data-driven decision-making and optimization mindset
- Cultural fit and alignment with Appian's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, writing samples, and relevant achievements
- Prepare for content strategy and writing assessments during the interview process
- Research Appian's products, services, and target industries to demonstrate your understanding of the company and its market
ATS Keywords: Content Marketing, AI, Automation, Process Orchestration, B2B Marketing, SEO, Writing, Editing, Campaign Management, Data Analysis, Collaboration, Creativity, Thought Leadership, Enterprise Software
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' content strategy, writing, and data-driven skills.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: Proficiency in using a variety of content management, project management, analytics, SEO, marketing automation, and CRM tools is likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: Appian fosters a culture of respect, valuing diversity, inclusion, and collaboration
- Work to Impact: Appian encourages employees to take ownership and initiative to drive meaningful results
- Ambition: Appian promotes a culture of continuous learning, growth, and excellence
- Constructive Dissent & Resolution: Appian encourages open communication, active listening, and constructive feedback to resolve conflicts and drive innovation
Work Style:
- Collaborative: Appian emphasizes teamwork and cross-functional collaboration to achieve shared goals
- Data-driven: Appian uses data and analytics to inform decision-making and optimize processes
- Innovative: Appian encourages creativity, experimentation, and continuous improvement
Self-Assessment Questions:
- Do you align with Appian's core values, particularly in terms of respect, work to impact, ambition, and constructive dissent & resolution?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision-making?
- Do you thrive in a culture that encourages continuous learning, growth, and innovation?
ASSUMPTION: Appian's culture emphasizes respect, collaboration, data-driven decision-making, and continuous learning, making it an attractive fit for candidates who value these aspects in their work environment.
⚠️ Potential Challenges
- Managing multiple content projects simultaneously, with tight deadlines and high expectations
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Adapting to a fast-paced, ever-changing market and technological landscape
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency and messaging alignment
ASSUMPTION: These challenges are inherent to a dynamic, growing enterprise software company and can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a greater emphasis on strategic planning, data-driven optimization, and collaboration with cross-functional teams
- In the enterprise software industry, this role requires a deeper understanding of complex technologies and their applications in various industries
- Career progression in this role may involve transitioning into leadership or specialized positions within content marketing or other marketing disciplines
ASSUMPTION: This role offers unique opportunities for growth and learning within the enterprise software industry, with a focus on content strategy, data-driven optimization, and cross-functional collaboration.
📝 Sample Projects
- Developing a comprehensive content strategy and editorial calendar for a major product launch, incorporating thought leadership assets, SEO content, web copy, ad copy, sales enablement materials, and email campaigns
- Creating a series of blog posts and whitepapers on AI and automation trends, targeting IT leaders, enterprise architects, developers, and business leaders in financial services, public sector, insurance, and life sciences industries
- Conducting a content audit and refresh of the company's website, ensuring consistent messaging, improved SEO performance, and enhanced user experience
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven aspects of the Content Marketing Manager role at Appian.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how this role fits into its evolution?
- How does the content marketing team collaborate with product marketing, digital campaigns, and other teams to ensure consistent messaging and alignment with business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Appian support the professional growth and development of its content marketing team members?
- What are the most significant challenges facing the content marketing team in the near future, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's strategic context, cross-functional collaboration, growth opportunities, and the team's challenges and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Appian job board
- Tailor your resume and cover letter to highlight your content marketing experience, writing samples, and relevant achievements
- Prepare for content strategy and writing assessments during the interview process
- Research Appian's products, services, and target industries to demonstrate your understanding of the company and its market
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
