📌 Core Information
🔹 Job Title: Channel Marketing Manager / Specialist
🔹 Company: TD SYNNEX
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Hybrid (On-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with vendors and internal teams to create and execute channel marketing strategies
- Managing vendor relationships and marketing agencies to ensure alignment with strategic goals
- Planning and executing events and digital marketing initiatives to drive engagement and brand impact
- Analyzing campaign results and optimizing ROI
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on stakeholder management and project execution.
📋 Key Responsibilities
✅ Assist assigned vendors in creating and executing product/channel marketing strategies through Tech Data, delivering MQL & SQL outcomes and ROI to meet vendor MDF investment requirements.
✅ Work closely with the Tech Data Sales & Vendor Teams to develop & execute Account Based Marketing plans for Tech Data’s strategic Partner ecosystem.
✅ Manage vendor/Tech Data marketing relationship, including maintaining product marketing plans, managing vendor co-op/ MDF and representing Tech Data in marketing related business meetings.
✅ Manage relationships with marketing agencies and external suppliers, ensuring alignment with strategic goals, timelines, and budget.
✅ Collaborate with ANZ marketing team to ensure accurate campaign reporting, compliance, and visibility of executed tactics using ANZ Marcomms platforms (e.g., HubSpot, Microsoft Campaign Calendar, Asana).
✅ Plan and execute events, creating unique, tailored experiences that drive meaningful engagement and brand impact.
✅ Manage, co-ordinate and oversee the production of developments and enhancements to the various digital marcomm and project management platforms.
✅ Manage the development and delivery of various B2B digital marketing initiatives, including but not limited to SEO, social media marketing and content development.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, with a focus on driving ROI and brand impact.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or Business (preferred)
Experience: 3 to 5 years of experience in B2B channel marketing, with a strong understanding of the distribution model.
Required Skills:
- Creative problem-solving skills, with a proactive approach to identifying opportunities for improvement and taking initiative.
- Adaptability and resilience, thriving in fast-paced, dynamic environments and embracing change.
- Proven project management experience in planning, strategising, executing, and delivering marketing initiatives on-time and within budget, with a strong focus on measuring and optimising ROI.
- Experience managing relationships with marketing agencies and external suppliers, ensuring alignment with strategic goals, timelines, and budgets.
- Solid understanding of Market Development Funds (MDF), ensuring compliance with Tech Data and vendor guidelines.
- Experience in event and experience management to enhance engagement and brand presence.
- Expertise in B2B digital marketing, including marcomm, social media strategies, and hands-on experience with landing pages and EDM campaigns.
- Strong copywriting skills, with the ability to create engaging, persuasive content across multiple formats, while maintaining visual design and brand consistency.
- Proficiency with CRM platforms, such as HubSpot.
Preferred Skills:
- Experience with specific marketing tools and platforms used by Tech Data (e.g., HubSpot, Microsoft Campaign Calendar, Asana)
- Familiarity with the IT distribution industry and Tech Data's vendor ecosystem
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Sydney)
Benefits:
- Great team culture
- Hybrid working environment
- Great learning opportunities
- Opportunities to give back to the community
- Work hours flexibility
- On-site parking
- Paid parental leave scheme
- Strong reward and recognition programs
- Programs around diversity, equity and inclusion
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting. Tech Data, a TD SYNNEX company, is a leading distributor and solutions aggregator for the IT ecosystem, providing a wide range of technology products, services, and solutions to customers worldwide.
Company Size: 10,001+ employees. As a large organization, Tech Data offers a diverse range of opportunities and a robust infrastructure to support employee growth and development.
Founded: 1974. Tech Data was founded in 1974 and has since grown into a global leader in IT distribution, with a strong focus on innovation and customer satisfaction.
Company Description:
- Tech Data is committed to bringing compelling technology products, services, and solutions to the world, helping customers maximize the value of IT investments, demonstrate business outcomes, and unlock growth opportunities.
- The company cares about its partners, co-workers, investors, and the world around it, striving to be a diverse, inclusive employer of choice and a good corporate citizen.
- Tech Data offers a range of services, including IT distribution, technology solutions, customer engagement services, and business process services.
Company Specialties:
- IT Distribution
- Technology Solutions
- Customer Engagement Services
- Business Process Services
Company Website: www.tdsynnex.com
ASSUMPTION: Tech Data's large size and global presence offer applicants a wealth of opportunities for career growth and development, as well as exposure to a diverse range of technologies and industries.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to advance their careers in channel marketing within the IT industry.
Reporting Structure: The Channel Marketing Manager/Specialist will report to the Head of Marketing and work closely with various internal teams, vendors, and marketing agencies.
Work Arrangement: Hybrid. This role offers a flexible work arrangement, combining on-site work at Tech Data's Sydney office with remote work options.
Growth Opportunities:
- Progression to senior marketing roles within Tech Data or its vendor ecosystem
- Expansion of skills and expertise through Tech Data's learning and development programs
- Opportunities to work on high-impact projects and campaigns, driving brand awareness and customer engagement
ASSUMPTION: This role offers strong potential for career growth and development within the IT industry, with opportunities to work on high-impact projects and campaigns, and to progress to senior marketing roles.
🌍 Location & Work Environment
Office Type: Hybrid. Tech Data's Sydney office offers a modern, collaborative work environment, with opportunities for both on-site and remote work.
Office Location(s): 44201 Nobel Drive, Fremont, CA 94538, US (Global Headquarters); 39 Pelham Ridge Drive, Greenville, SC 29615, US; 200 Ronson Drive, Toronto, Ontario M9W 5Z9, CA; 520 White Plains Road, #200, Tarrytown, New York 10591, US; 44201 Nobel Drive, Fremont, California 94538, US (Sydney Office)
Geographic Context:
- Sydney, New South Wales, Australia. The Sydney office is located in the western suburbs of Sydney, offering easy access to public transportation and nearby amenities.
- Tech Data's global presence allows for opportunities to work with international teams and vendors, providing exposure to diverse cultures and perspectives.
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: Tech Data's Sydney office offers a modern, collaborative work environment, with opportunities for both on-site and remote work, and a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and relevant stakeholders
- Final interview with the Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Stakeholder management and communication
- Analytical and problem-solving skills
- Cultural fit and alignment with Tech Data's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on channel marketing, project management, and stakeholder management
- Prepare examples of successful marketing campaigns you've executed, demonstrating your ability to drive ROI and brand impact
- Research Tech Data's marketing strategies and initiatives to show your understanding of the company's goals and objectives
ATS Keywords: Channel Marketing, B2B Marketing, Product Marketing, Campaign Management, Stakeholder Management, Marketing Strategy, Digital Marketing, Event Management, CRM, HubSpot, Marketing Automation, ROI
ASSUMPTION: Tech Data's interview process is designed to assess the candidate's marketing skills, experience, and cultural fit, with a strong focus on driving ROI and brand impact.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Microsoft Campaign Calendar (campaign planning and management tool)
- Asana (project management and collaboration tool)
- Various digital marketing platforms (e.g., Google Analytics, social media management tools)
ASSUMPTION: Tech Data's marketing team uses a range of tools and technologies to streamline campaign management, improve collaboration, and drive marketing effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on stakeholder management
- Data-driven and analytical, with a focus on measuring and optimizing ROI
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and embrace change?
- Are you an effective communicator and stakeholder manager, able to build and maintain strong relationships with vendors, internal teams, and marketing agencies?
- Do you have a proven track record of driving ROI and brand impact through marketing campaigns and initiatives?
ASSUMPTION: Tech Data's culture values innovation, collaboration, and accountability, with a strong focus on driving results and continuous improvement. Candidates should be able to thrive in a fast-paced, dynamic environment and demonstrate strong communication and stakeholder management skills.
⚠️ Potential Challenges
- Managing multiple stakeholders, including vendors, internal teams, and marketing agencies, may require strong communication and project management skills
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
- Tech Data's large size and global presence may present opportunities for career growth and development, but may also require candidates to navigate complex organizational structures and processes
- Sydney's competitive job market may present challenges for candidates seeking to enter or advance their careers in the marketing industry
ASSUMPTION: While Tech Data offers a range of opportunities for career growth and development, candidates should be prepared to navigate a fast-paced, dynamic work environment and manage multiple stakeholders effectively.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position offers a strong focus on stakeholder management and campaign execution, with opportunities to drive brand impact and ROI
- Within the IT industry, Tech Data's large size and global presence offer opportunities for career growth and development, as well as exposure to a diverse range of technologies and industries
- Compared to other marketing roles, this position requires a strong understanding of the IT distribution model and experience working with vendors and marketing agencies
ASSUMPTION: This role offers a unique blend of channel marketing, stakeholder management, and campaign execution, with opportunities to drive brand impact and ROI within the IT industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service, driving brand awareness and customer engagement
- Managing a vendor's co-op/MDF budget to deliver agreed-upon ROI and meet marketing objectives
- Planning and executing an event or conference, creating a unique, tailored experience that drives meaningful engagement and brand impact
ASSUMPTION: These sample projects demonstrate the range of marketing initiatives and campaigns that the Channel Marketing Manager/Specialist may be responsible for, from product launches and vendor management to event planning and execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into Tech Data's overall marketing strategy and objectives?
- What opportunities are there for career growth and development within Tech Data's marketing team?
- How does Tech Data support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These key questions help candidates understand the role's priorities, fit within the organization, and opportunities for career growth and development, as well as the company's approach to work-life balance and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on channel marketing, project management, and stakeholder management
- Prepare examples of successful marketing campaigns you've executed, demonstrating your ability to drive ROI and brand impact
- Research Tech Data's marketing strategies and initiatives to show your understanding of the company's goals and objectives
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
