Channel Marketing Specialist

📌 Core Information

🔹 Job Title: Channel Marketing Specialist

🔹 Company: RightCrowd

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving co-branded marketing campaigns with strategic partners
• Building and executing scalable campaigns with partners
• Collaborating with cross-functional teams for partner enablement
• Cultivating strong relationships with key partners
• Managing partner communication cadence and defining KPIs

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on collaboration and relationship-building.

📋 Key Responsibilities

✅ Drive the planning, execution, and optimization of co-branded marketing campaigns with strategic partners to increase brand awareness, generate leads, and drive revenue

✅ Build and execute scalable campaigns with partners, including ideation, content creation, project management, and performance tracking, to ensure campaigns meet objectives and ROI targets

✅ Collaborate with cross-functional teams to develop and deliver comprehensive partner enablement programs, including training sessions, sales collateral, and marketing assets, to equip partners with the knowledge and tools necessary to effectively promote RightCrowd solutions

✅ Collaborate with Channel lead to ensure partners are proficient in articulating the value proposition of RightCrowd products and services

✅ Cultivate strong relationships with key partners, including technology alliances, channel partners to foster collaboration and alignment on go-to-market strategies

✅ Act as the primary point of contact for select focus partners, addressing inquiries, providing support, and driving engagement opportunities to strengthen partnerships

✅ Manage partner communication cadence to increase mindshare within our partner ecosystem

✅ Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives; share progress with stakeholders

✅ Manage to a budget and be able to show demonstrable ROI

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 2-3 years of relevant experience

Required Skills:

• Proven experience in channel marketing or a related field
• Proficiency with HubSpot or similar marketing automation platforms
• Strong analytical skills with the ability to interpret engagement data and apply it to strategy and decision-making
• Excellent communication and collaboration skills, with the ability to navigate cross-functional teams and influence stakeholders
• Proficient in design and presentation tools such as PowerPoint, Canva, Figma, or Adobe Creative Cloud

Preferred Skills:

• Experience with partner relationship management (PRM) software
• Familiarity with the software industry and its trends
• Proficiency in a second language

ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Channel Marketing Specialist with 2-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: RightCrowd is a global leader in Physical Identity and Access Management (PIAM) solutions, serving Fortune 50 companies across various industries such as healthcare, critical infrastructure, and technology.

Company Size: RightCrowd has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: RightCrowd was founded in 2004 and has since grown to become a trusted provider of PIAM solutions, with offices in the USA, Canada, Belgium, Philippines, and Australia.

Company Description:

• Eliminates access chaos and risk with its SmartAccess solution
• Authenticates and authorizes identities and manages access and presence to reduce risk and improve safety, security, and compliance in the workplace
• Serves clients in industries covering healthcare and pharma, critical infrastructure, mining, technology, manufacturing, and financial services

Company Specialties:

• Workforce Assurance
• Physical Security Management
• Software
• Visitor Management
• Fatigue Management
• Smart On-boarding
• Access Provisioning
• Time On-site Monitoring
• Evacuation & Mustering
• Lost Access Card Processing
• Random Drug & Alcohol Testing
• Risk and Security Management
• Business Process Automation
• Presence Control
• Return to Work
• Technology
• User Access Reviews
• Physical Identity and Access Management
• Automated Workplace Access
• Physical Access Control System (PACS) Software
• Workplace Wearables
• PIAM
• Physical Identity and Access Manegemnt
• Physical Access Control Software
• Workforce Access Automation
• Visitor Management

Company Website: www.rightcrowd.com

ASSUMPTION: RightCrowd's focus on PIAM solutions requires candidates with a strong understanding of security and compliance, as well as the ability to work effectively in a global environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Channel Marketing Specialist will report directly to the Channel Marketing Manager and collaborate with various cross-functional teams, including sales, product, and marketing.

Work Arrangement: This role is fully remote, with the expectation of regular virtual check-ins and team meetings.

Growth Opportunities:

• Advancement to a Senior Channel Marketing Specialist or Manager role
• Expansion into other marketing or product management roles within the organization
• Potential to work on international projects and gain global experience

ASSUMPTION: RightCrowd's mid-sized company structure provides ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office required

Office Location(s): N/A (fully remote)

Geographic Context:

• RightCrowd has a global presence, with offices in the USA, Canada, Belgium, Philippines, and Australia
• This role requires effective communication and collaboration with team members and partners across multiple time zones
• The remote work environment offers flexibility and the ability to work from anywhere within the United States

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work independently

ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Channel Marketing Manager and a member of the leadership team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and campaign planning
• Project management and execution skills
• Cross-functional collaboration and communication
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with RightCrowd's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful channel marketing campaigns you've executed in the past
• Demonstrate your understanding of RightCrowd's products and the PIAM industry
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and the team's dynamics

ATS Keywords: Channel Marketing, Partner Marketing, Campaign Management, Project Management, Partner Enablement, Partner Relationship Management, Marketing Automation, HubSpot, PIAM, Software Industry

ASSUMPTION: RightCrowd's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and execution.

🛠️ Tools & Technologies

• HubSpot or similar marketing automation platforms
• Design and presentation tools such as PowerPoint, Canva, Figma, or Adobe Creative Cloud
• Project management tools such as Asana, Trello, or Jira
• Communication and collaboration tools such as Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: RightCrowd's use of industry-standard tools and platforms requires candidates with a strong working knowledge of these technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Agile and adaptable, with a focus on continuous improvement
• Data-driven and results-oriented
• Strong communicator and active listener
• Team player with a growth mindset
• Self-motivated and able to work independently

Self-Assessment Questions:

• How do you approach building and maintaining strong relationships with partners, and how have you demonstrated this skill in previous roles?
• Can you provide an example of a successful channel marketing campaign you've executed, and how did you measure its success?
• How do you stay organized and manage your time effectively when working remotely?

ASSUMPTION: RightCrowd's culture values strong collaboration, continuous learning, and a customer-centric mindset.

⚠️ Potential Challenges

• Managing multiple partner relationships and campaigns simultaneously
• Balancing strategic planning with tactical execution
• Effectively communicating and collaborating with team members and partners across multiple time zones
• Adapting to changes in priorities and market conditions
• Working independently and maintaining productivity in a remote work environment

ASSUMPTION: RightCrowd's fast-paced and dynamic work environment requires candidates with strong adaptability and time management skills.

📈 Similar Roles Comparison

• Compared to other channel marketing roles, this position places a stronger emphasis on partner enablement and relationship management
• RightCrowd's focus on the PIAM industry requires candidates with a strong understanding of security and compliance
• Career progression in this role may lead to opportunities in senior channel marketing or other marketing and product management roles within the organization

ASSUMPTION: RightCrowd's channel marketing role offers unique opportunities for growth and development within the PIAM industry.

📝 Sample Projects

• Developing and executing a co-branded webinar series with a strategic partner to generate leads and increase brand awareness
• Creating a comprehensive partner enablement program, including training sessions, sales collateral, and marketing assets, to equip partners with the knowledge and tools necessary to effectively promote RightCrowd solutions
• Managing a partner communication cadence to increase mindshare within RightCrowd's partner ecosystem, resulting in a 20% increase in partner engagement

ASSUMPTION: RightCrowd's channel marketing role involves a mix of strategic planning, tactical execution, and relationship management, with a focus on driving measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and how this role fits into the overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does RightCrowd support the professional development and growth of its channel marketing team members?
• Can you provide an example of a successful channel marketing campaign executed by RightCrowd, and what made it successful?
• How does RightCrowd measure the success of its channel marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: RightCrowd's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and execution.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of successful channel marketing campaigns you've executed in the past
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and the team's dynamics
• If selected for an interview, be prepared to discuss your approach to building and maintaining strong relationships with partners, as well as your experience with marketing automation platforms and design tools
• Follow up with the hiring manager within 24 hours after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.