📌 Core Information
🔹 Job Title: Channel Marketing Specialist I
🔹 Company: Resideo
🔹 Location: San Luis Potosí City, San Luis Potosí, Mexico
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the ADI business by working closely with sales and product management teams to drive business growth
- Developing and executing channel marketing programs and promotions to achieve channel growth goals
- Analyzing and reporting business data to support channel programs and new product launches
- Identifying customer targets and executing strategies to drive growth
- Building relationships with various aspects of the business to create and measure effective programs and promotions for the channel
ASSUMPTION: This role requires a strong understanding of channel marketing strategies and data analysis to drive business growth and achieve targets.
📋 Key Responsibilities
✅ Analyze and report data to support channel programs and new product launches
✅ Drive product launch by working closely with sales and product management teams
✅ Identify customer targets and develop strategies to drive growth
✅ Execute strategies and build relationships with various aspects of the business to create and measure effective programs and promotions for the channel
✅ Program data into the company's ERP system
ASSUMPTION: This role involves a mix of data analysis, strategy development, and relationship building to drive channel marketing success.
🎯 Required Qualifications
Education: Not specified
Experience: Over 1 year of experience in administrative or related roles
Required Skills:
- Advanced proficiency in Microsoft Excel
- Strong teamwork and collaboration skills
- Effective written and verbal communication in English
Preferred Skills:
- Business Intelligence tool experience/usage
- Experience with a changing growth culture in a corporate environment
- Strong data spreadsheet skills using MS Excel or equivalent
- High energy, proactive, and highly organized with an attention to detail
- Ability to manage and complete multiple tasks on time
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in San Luis Potosí, Mexico is typically between MXN 40,000 and MXN 60,000 per month, based on industry standards for a marketing specialist role with 0-2 years of experience.
Benefits:
- Benefits that go beyond Mexican labor law, ensuring your well-being and peace of mind
- A collaborative and inclusive work environment where your contributions are valued
- Opportunities for continuous professional growth and skill development through training, mentoring, and challenging projects
- Access to cutting-edge tools, resources, and a supportive team to help you excel
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2 days on-site, 3 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics
Company Size: 10,001+ employees
Founded: 2018 (as a spin-off from Honeywell)
Company Description:
- Resideo is a global provider of home comfort and security solutions, with a portfolio of leading brands including Honeywell Home and First Alert
- The company offers a range of products and services for the residential and commercial markets, including thermostats, smoke detectors, security systems, and home automation solutions
- Resideo is committed to innovation, quality, and customer satisfaction, with a legacy of over 100 years in the industry
Company Specialties:
- Home comfort and security solutions
- Smart home technology
- Building controls and energy management
- Global distribution of security and life safety products
Company Website: https://www.resideo.com/
ASSUMPTION: Resideo's extensive product portfolio and global presence offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Channel Marketing Manager
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into different product lines or business units
- International assignments or relocation opportunities
ASSUMPTION: This role provides a strong foundation for a career in channel marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): San Luis Potosí City, San Luis Potosí, Mexico
Geographic Context:
- San Luis Potosí City is the capital of the Mexican state of San Luis Potosí and has a population of approximately 750,000 people
- The city offers a mix of urban and natural environments, with cultural attractions, historical sites, and outdoor activities nearby
- San Luis Potosí is an important industrial and commercial center in Mexico, with a strong presence of multinational companies
Work Schedule: Monday to Friday, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Data analysis and reporting skills
- Strategic thinking and planning
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and skills in data analysis, marketing, and customer targeting
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare examples of your work or projects that demonstrate your abilities in channel marketing and data-driven decision making
ATS Keywords: Channel marketing, data analysis, product launch, customer targeting, strategy execution, relationship building, ERP programming, teamwork, communication, attention to detail, organizational skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Excel
- Business Intelligence tools (e.g., Tableau, Power BI)
- ERP systems (e.g., SAP, Oracle)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Quality: Delivering excellence in everything we do
- Innovation: Pushing the boundaries of what's possible
- Customer Focus: Putting customers at the heart of our business
- Collaboration: Working together to achieve shared goals
- Integrity: Upholding the highest ethical standards
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Adaptable: Embracing change and continuous learning
- Results-oriented: Focusing on delivering outcomes and driving business growth
Self-Assessment Questions:
- How do you approach data analysis and reporting to drive business decisions?
- Can you provide an example of a time when you successfully executed a marketing strategy to achieve growth targets?
- How do you balance the need for data-driven decision making with the need for creativity and innovation in marketing?
ASSUMPTION: Resideo values candidates who are data-driven, collaborative, and results-oriented, with a strong commitment to quality and innovation.
⚠️ Potential Challenges
- Working with large datasets and complex data analysis tools
- Balancing multiple projects and priorities in a fast-paced environment
- Adapting to a hybrid work arrangement and maintaining productivity in a remote setting
- Navigating a large, global organization and building relationships with various stakeholders
ASSUMPTION: These challenges can be overcome with strong data analysis skills, effective time management, and a proactive approach to building relationships and collaboration.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate role, with a focus on channel marketing and data analysis
- Compared to other marketing roles, this position requires a stronger emphasis on data-driven decision making and strategic planning
- Career progression in this role may lead to senior marketing roles, such as Channel Marketing Manager or Marketing Manager
ASSUMPTION: This role offers a unique blend of data analysis, strategic planning, and marketing execution, making it an attractive opportunity for candidates interested in channel marketing and business growth.
📝 Sample Projects
- Developing and executing a marketing campaign to drive product adoption among a specific customer segment
- Analyzing customer data to identify trends and opportunities for targeted marketing efforts
- Creating and presenting a report on channel performance and recommendations for improvement
ASSUMPTION: These sample projects demonstrate the data-driven and strategic nature of the role, as well as the importance of effective communication and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its channel marketing efforts, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, marketing, and customer targeting
- Prepare examples of your work or projects that demonstrate your abilities in channel marketing and data-driven decision making
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
