Channel Partner Marketing Manager

📌 Core Information

🔹 Job Title: Channel Partner Marketing Manager

🔹 Company: HarperCollins Publishers

🔹 Location: Gurugram, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing program for Channel Partners in the corporate market.
• Adapting and extending existing marketing programs for global channel partners.
• Designing and launching tailored initiatives for key partners.
• Creating a formal, scalable channel partner marketing program with tiered entitlements.
• Establishing formal go-to-market (GTM) alignment mechanisms.

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on channel or partner marketing. The ideal candidate will have experience in corporate learning, SaaS, or professional services environments.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.

✅ Extend and adapt existing HBP marketing programs and assets for use by channel partners.

✅ Design and implement custom co-marketing initiatives with key partners.

✅ Create a scalable channel partner marketing program with defined tiered entitlements.

✅ Establish formal GTM alignment mechanisms.

✅ Serve as the marketing point of contact for channel partners.

✅ Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales.

✅ Monitor and analyze the effectiveness of channel partner marketing programs.

✅ Design, develop and maintain a central repository of partner marketing materials, templates, and resources.

✅ Stay up-to-date with industry trends and best practices in channel / partner marketing.

ASSUMPTION: This role requires a high level of collaboration and project management skills, as well as a deep understanding of go-to-market partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years in B2B marketing, with direct experience in channel or partner marketing.

Required Skills:

• Proven ability to build programs from scratch.
• Deep understanding of go-to-market partnerships.
• Experience developing tiered partner models and marketing frameworks that scale.
• Strong project management and communication skills, especially in a matrixed environment.
• Natural collaborator, comfortable working across teams and geographies.
• Familiarity with marketing automation tools, CRM systems, and partner communications platforms.
• Passion for empowering partners and creating impact through marketing.

Preferred Skills:

• Master's degree in Marketing, Business, or a related field.
• Experience in the corporate learning, SaaS, or professional services industry.
• Fluency in multiple languages.

ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Education Reimbursement
• Early-Release Summer Fridays

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as candidate qualifications and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 1,001-5,000 employees

Founded: 1817

Company Description:

• HarperCollins Publishers is the second-largest consumer book publisher in the world.
• Headquartered in New York, HarperCollins has publishing operations in 15 countries.
• HarperCollins publishes approximately 10,000 new books every year in 16 languages.

Company Specialties:

• Publishing great authors since 1817.

Company Website: harpercollins.com

ASSUMPTION: HarperCollins Publishers is a well-established company with a rich history in the publishing industry. This role offers the opportunity to work with a global team and contribute to the success of a prominent organization.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Director of Strategic Partnerships.

Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

• Potential career advancement within the Marketing department or the broader organization.
• Opportunities to work on high-impact projects and gain exposure to senior leadership.
• Chance to develop expertise in channel partner marketing and contribute to the growth of the company's strategic partnerships.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and strategic partnerships.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Gurugram, India

Geographic Context:

• Gurugram is a major IT hub and a significant business district near Delhi, India.
• The city offers a mix of urban and suburban living, with numerous amenities and recreational facilities.
• Gurugram is well-connected by road, rail, and air, making it an attractive location for professionals.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST, with the possibility of occasional flexible hours or remote work for qualified candidates.

ASSUMPTION: The work environment at HarperCollins Publishers is dynamic and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Marketing team and other stakeholders
• Final interview with the Director of Strategic Partnerships

Key Assessment Areas:

• Marketing strategy and program development
• Project management and collaboration skills
• Understanding of go-to-market partnerships and channel marketing
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in channel or partner marketing.
• Prepare examples of successful channel marketing programs or initiatives you've led in the past.
• Research HarperCollins Publishers and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Channel Marketing, Partner Marketing, B2B Marketing, Go-To-Market Partnerships, Tiered Partner Models, Marketing Automation, CRM Systems, Project Management

ASSUMPTION: HarperCollins Publishers uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Partner communications platforms (e.g., Allbound, PartnerStack)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and partner communications platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Diversity and Inclusion

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Comfortable working in a matrixed environment

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you results-driven and proactive in your approach to marketing programs?
• Are you comfortable working in a matrixed environment and collaborating with various stakeholders?

ASSUMPTION: HarperCollins Publishers values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.

⚠️ Potential Challenges

• The role may require occasional travel to meet with channel partners and attend industry events.
• This role involves working with multiple teams and stakeholders, which can present unique challenges in terms of communication and coordination.
• The successful candidate will need to be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities.
• The role may require occasional work outside of regular business hours to meet project deadlines or accommodate partner time zones.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this role.

📈 Similar Roles Comparison

• This role is similar to a Channel Marketing Manager or Partner Marketing Manager position in other industries, such as technology or professional services.
• However, this role is unique in that it focuses on the corporate learning market and requires a deep understanding of go-to-market partnerships and channel marketing strategies specific to this industry.
• Career progression in this role may lead to opportunities in strategic partnerships, marketing leadership, or other related fields within the organization.

ASSUMPTION: While this role shares similarities with other channel marketing positions, it is distinct in its focus on the corporate learning market and the unique challenges and opportunities presented by this industry.

📝 Sample Projects

• Developing a comprehensive marketing program for a global channel partner in the corporate learning market.
• Adapting existing HBP marketing programs and assets for use by channel partners, including partner-ready decks, thought leadership content, and webinars.
• Designing and implementing a custom co-marketing initiative with a key partner, such as a joint event or targeted campaign.

ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate will be expected to lead in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Strategic Partnerships department?
• How does this role fit into the broader marketing strategy for HarperCollins Publishers?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HarperCollins Publishers support the professional development and growth of its employees?
• What are the most significant challenges facing the company's strategic partnerships in the next 1-2 years, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company's strategic priorities, as well as to demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in channel or partner marketing.
• Prepare examples of successful channel marketing programs or initiatives you've led in the past.
• Research HarperCollins Publishers and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.