Chief Growth Officer

Trail Life USA

Full-time

On-site

Belton, South Carolina, United States

🚀 Growth Marketing

📌 Core Information

🔹 Job Title: Chief Growth Officer

🔹 Company: Trail Life USA

🔹 Location: Belton, South Carolina (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Non-profit Organizations

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

Leading and unifying growth-focused departments
Fostering cross-functional collaboration
Coaching and developing leaders
Establishing accountability systems
Implementing strategic vision
Monitoring and optimizing performance

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to align and drive growth across multiple departments.

📋 Key Responsibilities

Align and Unify Departments: Lead growth-related teams in building and executing a cohesive strategy that advances Trail Life’s mission and outreach.

Foster Cross-Functional Collaboration: Break down silos, encourage knowledge sharing, and ensure departmental goals align and support one another.

Coach and Develop Leaders: Equip departmental heads to grow in skill, ownership, and alignment. Build strong, high-performing teams with a shared purpose.

Establish Accountability Systems: Set clear expectations, measurable goals, and processes for tracking progress and results.

Implement Strategic Vision: Translate organizational goals into practical plans and priorities in partnership with the COO and C-Suite.

Monitor and Optimize Performance: Use data and insights to drive effectiveness, adjust strategies, and ensure maximum impact.

ASSUMPTION: The ideal candidate will have experience in leading teams, developing talent, and building alignment across diverse groups.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. Master's degree preferred.

Experience: 5-10 years of experience in leadership roles, with a proven track record in team development and alignment across diverse groups.

Required Skills:

Proven leadership and coaching skills
Strategic mindset and ability to implement vision
Excellent communication and collaboration skills
Data-driven decision-making and performance monitoring
Mission-aligned and committed to Trail Life USA's values

Preferred Skills:

Background in sales, marketing, ecommerce, branding, communications, or donor relations
Familiarity with non-profit organizations

ASSUMPTION: While experience in relevant fields is helpful, it's not required. The ideal candidate will be a people-first leader with a strong track record in team development and alignment.

💰 Compensation & Benefits

Salary Range: $100,000 - $115,000 per year

Benefits:

Health insurance stipend
Company paid life insurance and AD&D coverage
Retirement matching
Paid holidays, vacation, and personal time
Corporate chaplain

Working Hours: Full-time (40 hours/week) with flexible work arrangement (Hybrid)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in non-profit organizations.

📌 Applicant Insights

🔍 Company Context

Industry: Trail Life USA operates in the non-profit sector, focusing on outdoor adventure, leadership, and character development for young men.

Company Size: Trail Life USA is a small to mid-sized organization with 11-50 employees, providing a close-knit work environment.

Founded: Trail Life USA was founded in 2013, with a mission to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure.

Company Description:

Trail Life USA is a Christian adventure, character, and leadership program for young men.
The organization's vision is to be the premier national character development organization for young men.
Trail Life USA's mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure.

Company Specialties:

Outdoor Adventure
Leadership
Youth character development
Christian Scouting
boys
and outdoor skills training

Company Website: www.TrailLifeUSA.com

ASSUMPTION: Trail Life USA's mission and values are integral to the success of the Chief Growth Officer role, as the ideal candidate will be personally committed to these principles.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Chief Operating Officer (COO) and serving on the C-Suite team.

Reporting Structure: The Chief Growth Officer will oversee and lead multiple growth-focused departments, including Sales, Marketing, Ecommerce, Communications, Branding, Creative, and Donor Relations.

Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

Leading and developing a team of established and successful department heads
Driving organizational growth and impact through strategic vision and execution
Potential for career advancement within the C-Suite or other leadership roles

ASSUMPTION: The Chief Growth Officer role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Trail Life USA's mission and outreach.

🌍 Location & Work Environment

Office Type: Trail Life USA's headquarters is located in Belton, South Carolina, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 10612 Augusta Road, Belton, SC 29627, US

Geographic Context:

Belton, South Carolina, is a small city with a population of approximately 4,000 people.
The area offers a tight-knit community with a strong sense of local pride and involvement.
Belton is located in the Upstate region of South Carolina, with easy access to larger cities such as Greenville and Spartanburg.

Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with a focus on productivity and results rather than strict office hours.

ASSUMPTION: The Chief Growth Officer role may require occasional travel to attend meetings, conferences, or events, with the potential for remote work opportunities as well.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with the HR department
In-depth behavioral and situational interviews with the COO and other C-Suite members
Final interview with the CEO and other key stakeholders
Background check and reference checks

Key Assessment Areas:

Leadership and coaching skills
Strategic mindset and vision implementation
Cross-functional collaboration and team building
Mission alignment and commitment to Trail Life USA's values

Application Tips:

Tailor your resume and cover letter to highlight your leadership experience, strategic mindset, and commitment to Trail Life USA's mission.
Prepare for behavioral and situational interview questions that focus on your leadership style, team development, and strategic planning.
Demonstrate your understanding of Trail Life USA's mission, values, and the unique challenges facing non-profit organizations.

ATS Keywords: leadership, team development, strategic planning, non-profit, mission-driven, growth strategy, cross-functional collaboration, coaching, vision implementation

ASSUMPTION: The interview process for the Chief Growth Officer role will be comprehensive and thorough, with a strong focus on cultural fit and mission alignment.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
Project management tools (e.g., Asana, Trello, or Jira)
Data analysis and visualization tools (e.g., Tableau, Power BI, or Excel)
Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, or Zoho CRM)
Marketing automation and email marketing tools (e.g., Mailchimp, Constant Contact, or HubSpot Marketing)

ASSUMPTION: The Chief Growth Officer will be expected to have proficiency in relevant software tools and be open to learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Christ-centered: Trail Life USA is a faith-based organization, with a commitment to honoring God in all aspects of its mission and operations.
Integrity: The organization values honesty, transparency, and ethical decision-making in all interactions.
Service: Trail Life USA is dedicated to serving others, both within the organization and in the broader community.

Work Style:

Collaborative: Trail Life USA values teamwork, open communication, and collective problem-solving.
Adaptable: The organization is open to change and encourages innovation and continuous improvement.
Mission-driven: Trail Life USA's work is centered around its mission to guide young men to honor God, lead with integrity, serve others, and experience outdoor adventure.

Self-Assessment Questions:

How do you align with Trail Life USA's mission and values, and how would you ensure that these principles guide your leadership and decision-making?
How do you foster a collaborative work environment, and how do you handle conflicts or disagreements within a team?
How do you approach continuous learning and personal growth, and how do you encourage this in your team members?

ASSUMPTION: The ideal candidate for the Chief Growth Officer role will be deeply committed to Trail Life USA's mission and values, with a strong desire to serve and lead within a faith-based organization.

⚠️ Potential Challenges

Balancing the needs and priorities of multiple growth-focused departments
Managing a team of established and successful department heads, each with their own unique strengths and areas for improvement
Navigating the unique dynamics and constraints of a non-profit organization
Adapting to the evolving needs and demands of a growing and changing organization

ASSUMPTION: The Chief Growth Officer role presents both significant opportunities and challenges, requiring a strategic and adaptable leader to succeed.

📈 Similar Roles Comparison

Unlike traditional business environments, the Chief Growth Officer role at Trail Life USA requires a strong commitment to the organization's mission and values, as well as a deep understanding of the unique challenges and opportunities facing non-profit organizations.
This role is less about being a specialist in one area and more about being a leader of people, with a strong focus on coaching, collaboration, and strategic vision.
Career paths for the Chief Growth Officer may vary depending on the organization's size, structure, and growth trajectory, with potential opportunities for advancement within the C-Suite or other leadership roles.

ASSUMPTION: The Chief Growth Officer role at Trail Life USA is unique, requiring a candidate with a strong commitment to the organization's mission, a strategic mindset, and proven leadership skills.

📝 Sample Projects

Developing and implementing a comprehensive growth strategy that aligns and unifies multiple departments
Leading a team to create and execute a successful marketing campaign that drives organizational impact and mission alignment
Coaching and supporting department heads in the development and execution of strategic plans that advance Trail Life USA's mission

ASSUMPTION: The Chief Growth Officer role at Trail Life USA offers a unique opportunity to make a significant impact on the organization's mission and outreach, with a wide range of projects and initiatives to lead and support.

❓ Key Questions to Ask During Interview

How does Trail Life USA measure the success of its growth initiatives, and how do you approach tracking and optimizing performance?
Can you describe a time when you had to manage a team through a significant organizational change, and how did you ensure a smooth transition and minimal disruption?
How do you foster a culture of collaboration, creativity, and Christ-centered service within a team, and how do you address any conflicts or challenges that may arise?
Can you provide an example of a strategic growth initiative you've led in a previous role, and how did you ensure alignment with the organization's mission and values?
How do you approach continuous learning and personal growth, and how do you encourage this in your team members?

ASSUMPTION: The interview process for the Chief Growth Officer role will provide valuable insights into the organization's mission, culture, and growth opportunities, allowing candidates to assess their fit and potential impact.

📌 Next Steps for Applicants

To apply for this position:

Submit your resume and a brief cover letter sharing why this mission resonates with you to: JKinard@TrailLifeUSA.com
Prepare for a phone or video screen with the HR department, focusing on your leadership experience, strategic mindset, and commitment to Trail Life USA's mission.
Participate in in-depth behavioral and situational interviews with the COO and other C-Suite members, demonstrating your ability to lead, collaborate, and drive growth across multiple departments.
Attend a final interview with the CEO and other key stakeholders, showcasing your alignment with Trail Life USA's mission, values, and long-term vision.
Complete a background check and reference checks, providing references from previous colleagues and supervisors who can attest to your leadership skills, strategic mindset, and commitment to Trail Life USA's mission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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